📌 Core Information
🔹 Job Title: Marketing Manager - Pacific Electric
🔹 Company: TVG Hospitality
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (On-site)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Los Angeles, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Pacific Electric and its adjacent hospitality concepts.
- Collaborating with venue leadership, external partners, and internal teams to create compelling campaigns.
- Leveraging digital and grassroots marketing, strategic partnerships, and data-driven insights to maximize impact.
- Ensuring brand consistency across all channels and developing messaging frameworks.
- Staying ahead of industry trends to keep the venues at the forefront of the local and regional scene.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and understanding of the local music and hospitality scene to effectively drive awareness and attendance for the venues.
📋 Key Responsibilities
✅ Develop and implement integrated marketing strategies and campaigns to drive awareness and attendance for events and activations.
✅ Create and execute promotional campaigns for Pacific Electric’s seasonal programming, community events, and individual shows.
✅ Manage and implement venue-specific integrated marketing initiatives across various channels.
✅ Collaborate with booking and sales teams to support ticket sales, reservations, and private event marketing.
✅ Ensure brand consistency across all channels and develop messaging frameworks.
✅ Lead social media strategy, setting goals for audience growth, engagement, and brand visibility.
✅ Oversee content creation, ensuring promotional assets, marketing copy, and digital materials align with brand identity, event goals, and audience needs.
✅ Cultivate relationships with local media, artists, and community organizations to enhance PR and earned media efforts.
✅ Engage directly with the community through grassroots promotions and street team initiatives.
✅ Track and analyze campaign performance, using data to refine strategies and optimize results.
✅ Manage partnerships with designers, photographers, videographers, and other creative professionals as needed.
✅ Stay ahead of industry trends to keep the venues at the forefront of the local and regional scene.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis to maximize the impact of marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years in a marketing role with a focus on brand, digital, product, or growth marketing.
Required Skills:
- Proficient at building marketing plans and budgets in Keynote, Google Slides, and G-Suite.
- Adobe, Canva, Figma design and editing experience.
- Experience with building social and CRM content calendars and newsletters.
- Experience managing cross-functional teams and working with agencies or in-house creative.
- Experience with digital advertising, website management and development, paid social, SEO, SEM, SMS, and CRM.
- Knowledge of the Los Angeles music scene and hospitality scene, with existing media and promotional relationships.
Preferred Skills:
- Experience with event planning and management.
- Fluency in Spanish (or other languages relevant to the local market).
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital and brand marketing, and a deep understanding of the local music and hospitality scene.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level marketing roles in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at TVG Hospitality venues
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed to support events.
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Los Angeles. The benefits package is typical for companies of this size in the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 51-200 employees
Founded: 2016
Company Description:
- TVG Hospitality creates hospitality concepts across the world that celebrate the boundary-pushing, genre-defying, and one-of-a-kind by bringing culture and community together.
- Current venues: The Orion Amphitheater (Huntsville, AL), Saturn (Birmingham, AL)
- Opening venues: Pacific Electric (Los Angeles, LA) - Fall 2025
Company Specialties:
- Venue development and design
- Event production and management
- Hospitality and culinary operations
Company Website: tvghospitality.com
ASSUMPTION: TVG Hospitality is a growing company in the entertainment industry, focusing on creating unique and vibrant cultural spaces.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the General Manager of Pacific Electric and works closely with the marketing team at TVG Hospitality headquarters.
Work Arrangement: Hybrid (On-site in Los Angeles, CA, with flexibility to work remotely as needed)
Growth Opportunities:
- Potential to grow within the marketing department as the company expands.
- Opportunities to work on multiple venues and concepts within the TVG Hospitality portfolio.
- Possibility to take on additional responsibilities as the Pacific Electric venue grows and evolves.
ASSUMPTION: This role offers opportunities for professional growth and development within the company as it continues to expand and open new venues.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work available)
Office Location(s): Pacific Electric venue (Los Angeles, CA), with flexibility to work remotely as needed
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving music and cultural scene.
- The Pacific Electric venue is located in a bustling neighborhood, offering easy access to public transportation and nearby amenities.
- Los Angeles offers a wide range of housing options, from urban apartments to suburban homes.
Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed to support events.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from the office or remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the General Manager of Pacific Electric
- In-person or virtual interview with the Marketing Director at TVG Hospitality headquarters
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Understanding of the local music and hospitality scene
- Creativity and innovation in marketing tactics
- Data analysis and reporting skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in brand and digital marketing.
- Demonstrate your understanding of the local music and hospitality scene in your application materials.
- Showcase your creativity and innovation in your portfolio or examples of past marketing campaigns.
- Prepare questions about the company, the role, or the marketing strategy for the venue to ask during the interview.
ATS Keywords: Marketing strategy, brand awareness, digital marketing, content creation, community outreach, social media management, campaign performance analysis, cross-functional team management, event promotion, public relations, grassroots promotions, data-driven insights, Adobe Suite, CRM management, SEO, SEM
ASSUMPTION: The application process is designed to assess candidates' marketing skills, creativity, and understanding of the local scene, as well as their fit with the company culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva and Figma for design and editing
- Google Workspace (Google Slides, Google Sheets, Gmail)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
- CRM software (HubSpot, Salesforce, Zoho CRM)
- SEO and SEM tools (Google Ads, SEMrush, Ahrefs)
- Event planning and management software (Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The required tools and technologies are standard for marketing roles and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Passion for music and culture
- Customer focus
- Integrity and accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you have a deep understanding of and passion for the Los Angeles music and cultural scene?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive on data-driven decision-making and continuous learning?
- Are you able to balance strategic planning with hands-on execution?
ASSUMPTION: Candidates should assess their fit with the company values and work style to ensure a successful and fulfilling role within the organization.
⚠️ Potential Challenges
- The role may require working evenings and weekends to support events and promotions.
- Candidates may face competition from other marketing professionals with similar experience and qualifications.
- The role involves managing multiple projects and stakeholders, which can be challenging at times.
- The company is growing and evolving, which may present unique challenges and opportunities.
ASSUMPTION: These potential challenges are common to marketing roles in the entertainment industry and can be mitigated with strong communication, organization, and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position in other entertainment or hospitality companies.
- However, this role is unique in its focus on a single venue and the opportunity to shape its marketing strategy from the ground up.
- Career paths may include progression to a senior marketing role within the company or transition to a similar role in another organization.
ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy for a new venue and may provide distinct career growth opportunities within the company.
📝 Sample Projects
- Developing and executing a grand opening marketing campaign for the Pacific Electric venue.
- Creating and implementing a social media strategy to grow the venue's online presence and engagement.
- Managing a CRM database to track customer interactions, preferences, and behaviors.
- Analyzing event data to optimize ticket sales and attendance for future events.
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for TVG Hospitality?
- What are the most significant challenges facing the Pacific Electric venue, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to manage their time?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's marketing strategy, and the work environment to help candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in brand and digital marketing, and your understanding of the local music and hospitality scene.
- Prepare a portfolio or examples of past marketing campaigns to showcase your creativity and innovation.
- Prepare questions about the company, the role, or the marketing strategy for the venue to ask during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
