📌 Core Information
🔹 Job Title: Marketing Manager - Pacific Palisades
🔹 Company: Thomas James Homes
🔹 Location: Culver City, California
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Real Estate
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to promote homebuilding products and brand in the Pacific Palisades market
- Collaborating with corporate marketing to ensure alignment with local buyer preferences and market intelligence
- Leveraging digital marketing channels to maximize reach and engagement with target homebuyers and sellers
- Building strong relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and influencers
ASSUMPTION: This role requires a proactive, results-oriented individual with a strong ability to collaborate and a deep understanding of the local real estate landscape, affluent consumer behavior, and effective marketing techniques.
📋 Key Responsibilities
✅ Develop a thorough understanding of the division sub-markets, including identifying the profiles of target homebuyers and sellers, researching prevailing lot characteristics, product trends, and design options, and analyzing competitor activities and market conditions
✅ Partner with corporate marketing to ensure all sales and marketing collateral is aligned with local market intelligence and effectively resonates with local buyers and sellers
✅ Provide feedback and guidance to the division and corporate marketing on local market preferences
✅ Ensure the quality, accuracy, and professionalism of all marketing materials
✅ Develop and implement a robust digital marketing strategy and messaging tailored to the Pacific Palisades market, utilizing a variety of online channels, including websites, social media, email, and paid advertising
✅ Create proactive marketing plans to stay ahead of market trends and consumer preferences
✅ Cultivate strong relationships with key stakeholders in the local community, including top brokers, HOAs, community organizations, and key influencers
✅ Develop and execute an event strategy to promote the product and brand, including planning, logistics, and post-event analysis
✅ Collaborate with corporate marketing to create effective and visually appealing signage that adheres to local regulations and enhances brand visibility
✅ Ensure flawless execution of signage placement and maintenance
✅ Partner with corporate marketing on community outreach initiatives to build brand influence and positive relationships within local communities
✅ Serve as the local filter and liaison, working with corporate marketing and external public relations firms to ensure effective and targeted media coverage
✅ Identify key media outlets and opportunities to generate positive publicity in the right mediums
ASSUMPTION: This role involves a high degree of collaboration with internal and external stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Real Estate, or a related field
Experience: Minimum of 3-5 years of experience in real estate marketing, preferably in the luxury homebuilding sector
Required Skills:
- Deep knowledge of the real estate and homebuilding industry, target audiences, and competitive landscape
- Demonstrated understanding and ability to develop an asset level and market level marketing strategy to drive leads and consumer behavior
- Able to identify opportunities and select the appropriate marketing vehicle to create interest and leads
- Proven ability to develop and execute successful marketing strategies across various channels, including digital, print, and events
- Strong understanding of digital marketing principles, including SEO, social media marketing, and content marketing
- Demonstrated ability in planning, implementing, and tracking marketing campaigns
Preferred Skills:
- Experience in luxury homebuilding sector
- Fluency in Spanish
ASSUMPTION: Candidates with experience in luxury homebuilding and fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $87,696.00 - $112,360.50 per year
Benefits:
- PTO + Paid Holidays
- WFH Flexibility
- 401(k) matching - 100% vested
- Supplemental Life & Accident & Dismemberment
- Employee Discounts & Perks
- Medical, Vision, and Dental insurance
- FSA & HSA Spending Accounts
- Referral program
- Employee Assistance Program
- Technology allowance and unlimited pantry snacks
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for marketing managers in the real estate sector with 3-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Thomas James Homes specializes in single-lot homebuilding, unlocking access to new homes in desirable neighborhoods with limited new construction
Company Size: 201-500 employees - As a mid-sized company, Thomas James Homes offers opportunities for collaboration and growth while maintaining a family-like culture
Founded: 2006 - Thomas James Homes has established itself as a trusted homebuilder with over 15 years of experience in the industry
Company Description:
- Thomas James Homes (TJH) is the single-lot homebuilder unlocking invaluable access to new homes in the coolest neighborhoods
- With more than 350 homes in annual production and divisions in Southern California, Northern California, the Pacific Northwest, and Arizona, TJH builds design-driven homes in communities within major metro areas where new construction is rare and in demand
- Its customer-centric new home solutions include options to build a new home on an existing homesite, customize a pre-construction home, or buy a market home curated by in-house design experts
Company Specialties:
- Real Estate
- Custom Homes
- Pre-Sale Homes
- Real Estate Development
- Land Development
- Luxury Homes
- Luxury Real Estate
- Phoenix Real Estate
- Seattle Real Estate
- Orange County Real Estate
- New Homes
- Pre-Construction Homes
- Homebuilder
- Luxury Homebuilder
- Interior Design
- Home Design
- Single-Lot Replacement Homebuilder
Company Website: tjh.com
ASSUMPTION: Thomas James Homes is a well-established company with a strong reputation in the real estate industry, offering a range of specialties and expertise in homebuilding and development.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for career growth and development within the marketing department and the company as a whole
Reporting Structure: The Marketing Manager reports directly to the Vice President of Marketing and works closely with the division and corporate marketing teams
Work Arrangement: Hybrid - This role offers a flexible work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Marketing Manager or Director of Marketing role
- Expansion into other areas of the business, such as sales or product development
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and real estate
ASSUMPTION: This role offers a range of growth opportunities, both within the marketing department and the company as a whole, allowing for career progression and development.
🌍 Location & Work Environment
Office Type: Hybrid - The office is located in Culver City, California, with a flexible work arrangement that combines on-site and remote work
Office Location(s): 600 Corporate Pointe, 900, Culver City, California 90230
Geographic Context:
- The office is located in the heart of the Silicon Beach tech hub, offering easy access to beaches, parks, and entertainment options
- The Pacific Palisades market is an affluent and desirable area, with high demand for luxury homes
- The local real estate market is competitive, with established homebuilders and a strong focus on luxury properties
Work Schedule: Full-time, with flexibility for hybrid work arrangement - The work schedule is typically Monday through Friday, with the option to work remotely on certain days
ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager and a member of the marketing team
- Second-round interview with additional stakeholders, such as the Vice President of Marketing or other department heads
- Final interview with the CEO or another executive member
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Understanding of the local real estate market and target audience
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience in real estate marketing and any relevant achievements or successes
- Tailor your resume and cover letter to emphasize your understanding of the local real estate market and target audience
- Prepare for behavioral interview questions that focus on your marketing strategy, problem-solving, and collaboration skills
- Research Thomas James Homes and the Pacific Palisades market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Real Estate Marketing, Digital Marketing, SEO, Social Media Marketing, Content Marketing, Market Analysis, Event Planning, Stakeholder Engagement, Brand Management, Campaign Tracking, Consumer Behavior Analysis, Collaboration, Communication, Strategic Planning, Relationship Building, Design Understanding
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, local market knowledge, and fit with the company culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or adapted to with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and transparency
- Empowerment and accountability
Work Style:
- Proactive and results-oriented
- Strong communication and collaboration skills
- Adaptable and resourceful
- Data-driven decision-making
- Passionate about real estate and marketing
Self-Assessment Questions:
- How do you approach building relationships with key stakeholders in the local community?
- Can you describe a time when you had to adapt your marketing strategy to respond to changing market conditions?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Thomas James Homes values a customer-centric approach, collaboration, innovation, integrity, empowerment, and accountability. Candidates who align with these values and demonstrate a proactive, results-oriented work style will be a strong fit for the company culture.
⚠️ Potential Challenges
- Competitive real estate market with established homebuilders
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting marketing strategies to respond to changing market conditions
- Building and maintaining strong relationships with key stakeholders in the local community
- Balancing on-site and remote work in a hybrid work arrangement
ASSUMPTION: The competitive real estate market, fast-paced environment, and hybrid work arrangement may present challenges for some candidates. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Manager - Real Estate Development: Focuses on promoting real estate development projects and managing community relations
- Marketing Manager - Luxury Real Estate: Specializes in marketing high-end real estate properties and working with affluent clients
- Marketing Manager - Homebuilder: Responsible for promoting homebuilding products and brand, with a focus on new construction and customer acquisition
ASSUMPTION: While these roles share similarities with the Marketing Manager - Pacific Palisades position, each has unique aspects that require different skills and expertise.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to promote a new luxury home development in the Pacific Palisades market
- Planning and executing a grand opening event for a new model home, including logistics, vendor management, and post-event analysis
- Creating and implementing a content marketing strategy to establish thought leadership in the luxury real estate industry and drive traffic to the company website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager - Pacific Palisades role, from digital marketing and event planning to content creation and thought leadership.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the division and corporate marketing teams, as well as other departments within the company?
- What are the most challenging aspects of marketing in the Pacific Palades market, and how has the company addressed them in the past?
- How does the company support the growth and development of its marketing team members?
- What is the company's approach to work-life balance and flexibility in a hybrid work arrangement?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of the local real estate market and target audience, as well as your marketing strategy and problem-solving skills
- Prepare for behavioral interview questions that focus on your marketing strategy, problem-solving, and collaboration skills
- Research Thomas James Homes and the Pacific Palisades market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
