📌 Core Information
🔹 Job Title: Marketing Manager, Paid Search
🔹 Company: LastPass
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global Paid Search, Display, and Video programs across Google Ads and Microsoft Ads
- Developing and implementing advanced bidding, targeting, and keyword strategies
- Collaborating cross-functionally with Web, Analytics, Creative, and Demand Generation teams
- Managing significant paid media budgets to drive growth and reduce CAC
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Own and manage global Paid Search, Display, and Video programs across Google Ads and Microsoft Ads
✅ Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI
✅ Execute campaign setup, daily optimizations, A/B testing, and performance reporting
✅ Conduct multivariate testing across ads, landing pages, and bid strategies to maximize engagement and conversion rates
✅ Media planning and forecast performance by channel, audience, and geography to identify scalable growth opportunities
✅ Provide deep analysis of performance KPIs and translate insights into actionable strategies
✅ Stay ahead of platform updates, SEM innovations, and best practices to improve campaign efficiency and output
✅ Partner with Brand & Creative team to provide creative strategy and insights for paid media asset production
✅ Collaborate with Web & SEO team to test and optimize landing page experiences to improve conversion rates
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven expertise in SaaS, PLG, and eCommerce environments with experience in both B2B and B2C customer acquisition through paid channels
Required Skills:
- Deep knowledge of Google and Microsoft Ads platforms
- Fluency in performance metrics and funnel KPIs
- Strong analytical mindset and problem-solving skills
- Excellent communication and leadership skills
- Ability to oversee seven-figure paid media budgets and deliver measurable results
Preferred Skills:
- Familiarity with CRO methodologies to improve landing page experience and customer journeys
- Experience with Google Tag Manager and other web tracking tools
ASSUMPTION: Candidates should have a strong background in paid media management, with a focus on Paid Search, and experience working with large budgets.
💰 Compensation & Benefits
Salary Range: $77,500 - $98,000 USD (based on market location and experience)
Benefits:
- Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
- Generous parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- Continuous learning and development opportunities, including an annual learning stipend
- Employee Assistance Program for well-being support
- Remote work stipend to support home office needs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: LastPass operates in the Computer and Network Security industry, focusing on password and identity management solutions.
Company Size: LastPass is a mid-sized company with 501-1,000 employees, providing a collaborative and growth-focused environment.
Founded: LastPass was founded in 2008 and is headquartered in Boston, Massachusetts.
Company Description:
- LastPass is a leading identity and password manager, making it easier to log in to life and work
- Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access
- With LastPass, important credentials are protected and private – and always within reach
Company Specialties:
- Password Management
- Identity Management
- Single Sign-On
- SaaS
- Cloud
- Web Applications
- Mobile Applications
- Federated Identity Management
Company Website: www.lastpass.com
ASSUMPTION: LastPass is a well-established company in the password and identity management space, with a strong focus on security and user experience.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: This role reports to the Manager of Digital Marketing Programs and partners closely with the Performance Marketing Director and the rest of the LastPass paid acquisition team.
Work Arrangement: This role is remote-friendly, with flexible work arrangements available.
Growth Opportunities:
- Potential to grow within the marketing team or take on additional responsibilities as the company expands
- Opportunities to work on strategic initiatives and drive significant business impact
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in a co-working space
Office Location(s): Remote - US
Geographic Context:
- The United States has a diverse range of cities and regions, each with its unique culture and cost of living
- LastPass offers remote work flexibility, allowing employees to choose their preferred work environment
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work asynchronously
ASSUMPTION: The remote-friendly work environment at LastPass provides employees with the flexibility to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical mindset and data-driven decision-making
- Communication and leadership skills
- Technical proficiency in Paid Search and related platforms
- Cultural fit and alignment with LastPass values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of Paid Search strategies and platforms in your application materials
- Demonstrate your ability to work effectively in a remote or hybrid work environment
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and company
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, B2B, B2C, SaaS, PLG, eCommerce, CAC, ROI, LTV, CRO, Media Planning, A/B Testing, Performance Metrics
ASSUMPTION: The interview process at LastPass is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- Google Ads (Search, YouTube, GDN)
- Microsoft Ads (Search, Audience Network)
- Google Tag Manager
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Google and Microsoft Ads platforms, as well as familiarity with web tracking tools and data visualization software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly and flexible work arrangements
- Focus on results and outcomes, rather than hours worked
- Strong emphasis on cross-functional collaboration and communication
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you thrive in a remote or hybrid work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate effectively with remote team members?
- Are you comfortable using data and analytics to inform your decision-making and strategy?
- Do you align with LastPass's company values and work style?
ASSUMPTION: LastPass values candidates who are self-motivated, results-driven, and comfortable working in a remote or hybrid work environment.
⚠️ Potential Challenges
- Managing a large budget and driving measurable results can be challenging and stressful
- Keeping up with platform updates, SEM innovations, and best practices requires continuous learning and adaptation
- Working remotely can present unique challenges, such as maintaining work-life balance and staying connected with team members
- The fast-paced nature of the role may require working on multiple projects simultaneously and juggling competing priorities
ASSUMPTION: This role comes with its own set of challenges, but the right candidate will be able to thrive in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Paid Search Manager roles, this position requires a deeper understanding of SaaS, PLG, and eCommerce motions
- LastPass's focus on security and identity management sets it apart from other companies in the industry
- This role offers significant growth potential and the opportunity to work on strategic initiatives
ASSUMPTION: This role is unique in its focus on security and identity management, as well as its potential for growth and impact.
📝 Sample Projects
- Developing and executing a campaign to drive user acquisition for a new product launch
- Optimizing a high-performing campaign to improve ROI and reduce CAC
- Collaborating with the creative team to produce engaging ad content and landing pages
- Conducting A/B testing to improve conversion rates and maximize engagement
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Paid Search team currently, and how can this role address them?
- How does LastPass support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does LastPass measure the success of its Paid Search campaigns, and what KPIs are most important?
- What opportunities are there for collaboration with other teams, such as Web, Analytics, or Demand Generation?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching LastPass and the role's requirements
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected, complete the background check process and review the offer details
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
