Marketing Manager, Paid Search

📌 Core Information

🔹 Job Title: Marketing Manager, Paid Search

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Search Marketing (SEM) for Amazon India
• Creating and optimizing automated advertising programs across various search platforms
• Driving customer acquisition and maximizing revenue through measurable marketing programs
• Collaborating with cross-functional teams to deliver a great customer experience
• Working in a fast-paced, innovative environment with a focus on continuous improvement

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work independently in a dynamic environment.

📋 Key Responsibilities

✅ Form and execute strategy to solve complex problems involving large-scale data analysis with a continuous focus on automating and simplifying

✅ Optimize channel performance to meet goals such as scaling the channel, acquiring new customers, and maximizing ROI

✅ Work directly with search networks to understand platform capabilities and explore marketing campaigns

✅ Design and carry out well-structured experiments, including tracking, measuring, and reporting

✅ Work closely with internal and external stakeholders to balance multiple business priorities

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of marketing experience in online or software industries, with a heavy bias towards online advertising, social media, and e-commerce environments

Required Skills:

• Proven experience in Search Marketing (SEM) and paid advertising campaigns
• Strong analytical skills and data-driven decision-making
• Excellent communication and presentation skills
• Proficient in Microsoft Office Suite and Google Analytics
• Familiarity with advertising platforms (e.g., Google Ads, Bing Ads)

Preferred Skills:

• Experience with Amazon's advertising platform (Amazon Advertising)
• Fluency in multiple languages
• Knowledge of Amazon's product portfolio and retail categories

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Amazon and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: INR 18-24 LPA (Based on industry standards for a Marketing Manager role in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, typically 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon's mission is to be Earth's most customer-centric company
• Amazon is known for its innovative culture, focus on operational excellence, and long-term thinking

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Senior Marketing Manager, Paid Search

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or other leadership roles within Amazon's marketing organization
• Opportunities to work on high-impact projects and gain exposure to various aspects of Amazon's business
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential within Amazon's marketing organization and the broader company.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Amazon's Bengaluru Development Center, Emmarald, Bengaluru

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest city in South India
• Bengaluru is known for its pleasant climate, vibrant culture, and growing tech industry
• The office is located in the Emmarald neighborhood, offering easy access to public transportation, restaurants, and shopping

Work Schedule: Monday to Friday, with flexible hours and the option to work from home as needed

ASSUMPTION: Bengaluru offers a high quality of life, with a mix of urban and natural environments, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
• Research Amazon's business, marketing strategies, and competition to demonstrate your understanding of the industry and the company

ATS Keywords: Search Marketing, SEM, Paid Advertising, Customer Acquisition, Marketing Strategy, Data Analysis, Stakeholder Management, Amazon, E-commerce

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current hiring pipeline.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Advertising platforms (e.g., Google Ads, Bing Ads, Amazon Advertising)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects you work on.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative
• Results-oriented and focused on customer outcomes

Self-Assessment Questions:

• Do you align with Amazon's leadership principles and customer-centric focus?
• Are you comfortable working in a fast-paced, innovative environment with a high degree of autonomy?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Can you effectively communicate and collaborate with cross-functional teams to deliver results?

ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong focus on operational excellence and long-term thinking. Successful candidates will be able to thrive in this environment and align with Amazon's leadership principles.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with large-scale data and complex analytical problems
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market and Amazon's business priorities
• Balancing short-term performance goals with long-term strategic thinking

ASSUMPTION: These challenges are inherent to working in a dynamic, fast-growing company like Amazon and can be managed effectively with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a greater emphasis on data analysis, automation, and customer acquisition through paid advertising channels
• Amazon's focus on innovation, operational excellence, and long-term thinking sets it apart from other companies in the e-commerce and retail industries
• Career progression in Amazon's marketing organization may be faster than in other companies due to the company's size and growth potential

ASSUMPTION: This role offers unique opportunities for professional growth and exposure to cutting-edge technology within the e-commerce and retail industries.

📝 Sample Projects

• Developing and executing a comprehensive SEM strategy for a new product launch
• Optimizing paid advertising campaigns to improve ROI and customer acquisition
• Collaborating with the product team to integrate advertising capabilities into Amazon's e-commerce platform

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Marketing Manager, Paid Search role at Amazon.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role collaborate with other marketing channels and teams within Amazon?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its marketing managers?
• Can you provide an example of a recent marketing challenge faced by Amazon and how it was addressed?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and Amazon's marketing organization, and helps you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a fast-paced environment
• Research Amazon's business, marketing strategies, and competition to demonstrate your understanding of the industry and the company
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.