📌 Core Information
🔹 Job Title: Marketing Manager - Parental leave contract
🔹 Company: AccorHotel
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Sofitel Melbourne On Collins
- Managing social media platforms to elevate brand recognition
- Rolling out marketing and loyalty initiatives across the hotel
- Ensuring brand compliance in all activities
- Working autonomously and collaboratively with the Director of Commercial
ASSUMPTION: This role requires a balance of creative marketing strategies and strong organizational skills to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Own and execute the marketing and communication action plan across the business
✅ Develop and implement innovative ideas to reinforce awareness for the Sofitel Melbourne On Collins
✅ Proactively manage social media platforms, elevating brand recognition
✅ Roll out and execute marketing and loyalty initiatives across the hotel
✅ Brand champion ensuring compliance with brand standards in all activities
ASSUMPTION: This role may require occasional weekend or evening work to support events or promotions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience working in a luxury hotel environment in a similar or related role
Required Skills:
- Excellent communication skills - written & verbal
- Proficient in Word, Outlook, Canvas, and other relevant programs
- Proven experience working with senior management and multiple stakeholders
- Attention to detail in all allocated tasks
- Ability to work autonomously and in collaboration with the Director of Commercial
- Ability to manage time effectively to meet hotel deadlines
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury hospitality marketing and a strong portfolio demonstrating innovative campaigns will be highly competitive.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (pro-rata for the 11-month contract)
Benefits:
- Access to global discounts on accommodation and F&B within Accor Hotels
- Work within a highly motivated and supportive team
- Convenient city location near Parliament
Working Hours: Full-time, 40 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in the hospitality sector in Melbourne.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury hotels and resorts.
Company Size: AccorHotel is a large organization with over 10,000 employees globally, providing extensive resources and opportunities for professional growth.
Founded: AccorHotel was founded in 1967 and has since grown into a leading global hospitality company.
Company Description:
- AccorHotel is a world-leading travel & lifestyle group with over 5,600 hotels and resorts across 110 countries
- The group offers 45 hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
- AccorHotel is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Marketing Manager reports directly to the Director of Commercial and works closely with various departments across the hotel.
Work Arrangement: This is a full-time, on-site role with a temporary contract lasting 11 months.
Growth Opportunities:
- Potential to take on additional responsibilities or projects based on performance
- Opportunities to work with diverse teams and stakeholders, developing interpersonal and leadership skills
- Access to AccorHotel's global network and career development programs
ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality marketing and make a significant impact on the hotel's marketing strategy.
🌍 Location & Work Environment
Office Type: The Sofitel Melbourne On Collins is a luxury hotel located in the heart of Melbourne's CBD.
Office Location(s): 25 Collins Street, Melbourne VIC 3000, Australia
Geographic Context:
- Melbourne is Australia's second-largest city and is known for its vibrant arts, culture, and food scenes
- The hotel is situated in the prestigious "Paris End" of Collins Street, surrounded by high-end boutiques, restaurants, and cultural attractions
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: The work schedule is Monday to Friday, with flexibility to work additional hours as needed to support events or promotions.
ASSUMPTION: The central location of the hotel offers easy access to public transportation, shopping, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the Director of Commercial and/or other department heads
- Final interview with the General Manager
Key Assessment Areas:
- Marketing and communication skills
- Creativity and innovation
- Stakeholder management and collaboration
- Time management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or initiatives you've led
- Demonstrate your understanding of the luxury hospitality industry and AccorHotel's brand
ATS Keywords: Marketing, Communication, Social Media, Brand Management, Luxury Hospitality, Hotel Marketing, Campaign Development, Stakeholder Management, Time Management
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hotel's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Outlook, Canvas)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: Familiarity with relevant marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
Work Style:
- Collaborative and supportive team environment
- Focus on innovation and creativity
- Results-driven and deadline-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong commitment to delivering high-quality results?
ASSUMPTION: Candidates who align with AccorHotel's values and are comfortable working in a collaborative, results-driven environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working within tight deadlines and budget constraints
- Adapting to the unique demands of the luxury hospitality industry
- Balancing the creative and analytical aspects of marketing
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong attention to detail in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in a luxury hotel, but may offer more autonomy and responsibility due to the temporary nature of the contract
- Compared to marketing roles in other industries, this position requires a strong understanding of the luxury hospitality sector and its unique marketing challenges
- Career progression may involve moving into a permanent Marketing Manager role or exploring opportunities within AccorHotel's global network
ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hospitality marketing and make a significant impact on the hotel's marketing strategy.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and engagement
- Collaborating with the sales and events teams to create and implement marketing strategies for upcoming events and promotions
- Conducting market research and analysis to identify trends and opportunities in the luxury hospitality sector
ASSUMPTION: Successful candidates will have a strong portfolio demonstrating their ability to develop and execute innovative marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the hotel's overall marketing strategy?
- What opportunities are there for professional development and growth within the marketing department?
- How does the hotel support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or initiatives you've led
- Demonstrate your understanding of the luxury hospitality industry and AccorHotel's brand
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
