Marketing Manager - Part Time

📌 Core Information

🔹 Job Title: Marketing Manager - Part Time

🔹 Company: KP Snacks

🔹 Location: Slough, United Kingdom

🔹 Job Type: Part-Time, Hybrid (3 days per week)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and leading the growth of a portfolio of well-loved family snacking brands
• Overseeing high-profile sports sponsorship with the ECB (England & Wales Cricket Board)
• Collaborating cross-functionally and with agencies to create and execute bold, insight-led brand plans
• Driving impactful campaigns, innovation, and NPD that delight consumers and grow the business
• Coaching and developing a high-performing team in a supportive job share model

ASSUMPTION: This role involves strategic planning, cross-functional collaboration, and team leadership, requiring a balance of creative and analytical skills.

📋 Key Responsibilities

✅ Drive strategy and growth for a £280m+ portfolio, including Hula Hoops and lighter snacking brands

✅ Lead the strategic partnership with ECB and The Hundred to deliver standout brand engagement

✅ Collaborate cross-functionally and with agencies to create and execute bold, insight-led brand plans

✅ Deliver impactful campaigns, innovation, and NPD that delight consumers and grow the business

✅ Coach and develop a high-performing team while learning from a supportive job share model

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience at Marketing Manager or Senior Brand Manager level, ideally in FMCG

Required Skills:

• Proven ability to lead, coach, and inspire teams in a fast-paced, creative environment
• Skilled in brand strategy, innovation, creative development, data analysis, and agency management
• Collaborative mindset with a passion for teamwork, inclusion, and cross-functional working
• Enthusiasm for purpose-led brand building aligned with company values

Preferred Skills:

• Experience in sports sponsorship or event management
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, with experience in brand management, team leadership, and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (pro-rata for part-time hours)

Benefits:

• Annual bonus scheme
• £7,500 car cash allowance (pro-rata)
• Comprehensive healthcare support
• KP Pension Plan - contribution matching up to 7% of salary
• 25 days holiday + holiday buy scheme (pro-rata)
• KP4ME - online benefits, discounts, prizes, competitions, and information platform

Working Hours: 24 hours per week (Wednesday to Friday)

ASSUMPTION: The salary range is estimated based on industry standards for a part-time Marketing Manager role in the UK, with experience level and location considered.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing. KP Snacks is part of the Intersnack family, operating in over 30 countries and producing well-known snack brands like McCoy's, Hula Hoops, and Pom-Bear.

Company Size: Medium (1,001-5,000 employees). KP Snacks has around 2,400 employees in the UK, spread across seven factories and the Slough HQ.

Founded: 1853. KP Snacks has a rich history and is known for its iconic British snack brands.

Company Description:

• KP Snacks is home to some of the most iconic British snack brands and produces snacks for UK retailers.
• The company is passionate about its products and people, holding high ethical standards throughout its business and supply chains.
• KP Snacks is proud to be part of the Intersnack Group, which was founded in Germany over 60 years ago and has grown to become a market leader in savoury snacks.

Company Specialties:

• Savoury snacks, including popular brands like McCoy’s, Hula Hoops, Pom-Bear, KP Nuts, Skips, Discos, and Space Raiders.
• Sports sponsorship and event management, such as the high-profile partnership with the ECB (England & Wales Cricket Board) and The Hundred.

Company Website: http://www.kpsnacks.com

ASSUMPTION: KP Snacks is a well-established company with a strong presence in the UK snack market, offering a range of popular brands and a supportive work environment.

📊 Role Analysis

Career Level: Mid-level management, with the opportunity to grow and develop within the company.

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of three, including two direct reports.

Work Arrangement: Hybrid, with three days per week in the office (Wednesday to Friday) and the option to work remotely on other days.

Growth Opportunities:

• Progression to a full-time role or other senior marketing positions within the company.
• Expanding skills and knowledge through collaboration with cross-functional teams and external agencies.
• Developing leadership and management abilities through coaching and mentoring team members.

ASSUMPTION: This role offers opportunities for professional growth and development within a supportive job share arrangement and a collaborative work environment.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on in-person collaboration and teamwork on specific days.

Office Location(s): Slough, United Kingdom

Geographic Context:

• Slough is located in the Thames Valley, approximately 20 miles west of Central London.
• The area offers a mix of urban and rural environments, with easy access to major transportation links.
• Slough has a diverse population and a thriving business community, with many multinational companies based in the area.

Work Schedule: Wednesday to Friday, with the option to work remotely on other days. The role requires flexibility to attend events and meetings as needed.

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote work flexibility, with the opportunity to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and a member of the HR team
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Collaboration and cross-functional working skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in marketing, brand management, and team leadership on your resume.
• Tailor your cover letter to demonstrate your enthusiasm for the role and the company's mission.
• Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and achievements.
• Research the company and the role to ask informed questions during the interview process.

ATS Keywords: Marketing Manager, Brand Strategy, Team Leadership, Cross-Functional Collaboration, Sports Sponsorship, Event Management, FMCG, Snack Industry, Hybrid Work Arrangement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Project management software (e.g., Asana, Trello, Jira)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with relevant marketing, project management, and CRM tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Trust: We foster an open, honest, and transparent work environment.
• Ownership: We take responsibility for our actions and their impact on our colleagues, customers, and the wider community.
• Agility: We embrace change and continuously seek new ways to improve and innovate.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success.
• Inclusive: We value diversity and create an environment where everyone feels respected, valued, and able to be their authentic selves.
• Purpose-driven: We are passionate about our brands and the positive impact they can have on people's lives.

Self-Assessment Questions:

• Do you align with KP Snacks' values of trust, ownership, and agility?
• Are you comfortable working in a hybrid environment, balancing in-person collaboration and remote work?
• Do you thrive in a purpose-driven, collaborative work environment?

ASSUMPTION: KP Snacks values a diverse and inclusive work environment, with a strong focus on collaboration, purpose, and agility.

⚠️ Potential Challenges

• The role requires managing a high-profile sports sponsorship, which may involve working evenings and weekends during key events.
• The hybrid work arrangement may present challenges in maintaining team cohesion and communication.
• The role involves managing a team, which may require difficult conversations and decision-making.
• The snack industry is competitive, with a constant need to innovate and adapt to changing consumer preferences.

ASSUMPTION: The role presents unique challenges and opportunities, requiring strong leadership, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the snack industry and high-profile sports sponsorship, with a hybrid work arrangement.
• Compared to other marketing manager roles, this position offers a blend of strategic planning, team leadership, and cross-functional collaboration.
• Career progression may involve moving into a full-time role or taking on additional responsibilities within the marketing department or the broader business.

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, with a clear path for professional growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new product launch, including market research, positioning, and promotional activities.
• Managing a high-profile sports sponsorship, including event planning, activation, and measurement of brand engagement.
• Conducting a brand audit and rebranding project, including market research, competitive analysis, and the development of a new brand identity and positioning.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does KP Snacks support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does KP Snacks measure the success of its marketing campaigns and initiatives?
• What are the most rewarding aspects of working at KP Snacks, according to current employees?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role and the company.
• Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and achievements.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.