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Marketing Manager (Partner Tools)

GiveDirectly
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager (Partner Tools)

πŸ”Ή Company: GiveDirectly

πŸ”Ή Location: Remote (with overlap with East Africa timezone)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving adoption of fundraising tools through strategic partnerships with influencers and organizations
  • Managing partner tool onboarding and activation campaigns
  • Developing compelling content and executing strategic distribution across various channels
  • Initiating and driving new marketing experiments aimed at accelerating growth
  • Measuring and reporting campaign performance against clear KPIs

ASSUMPTION: This role requires a high level of ownership, output, and quality, as well as strong communication and analytical skills. The ideal candidate will be entrepreneurial, analytical, and able to create structure in ambiguous situations.

πŸ“‹ Key Responsibilities

βœ… Lead and execute partner tool onboarding and activation campaigns, helping partners leverage our fundraising platform for various opportunities

βœ… Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery

βœ… Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting

βœ… Develop compelling content and execute strategic distribution across owned, paid, and earned channels

βœ… Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting

βœ… Initiate and drive new marketing experiments aimed at accelerating growth and expanding the donor base

βœ… Collaborate cross-functionally on broader Growth team projects to innovate and scale successful marketing bets

βœ… Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders

βœ… Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights

ASSUMPTION: This role involves a high degree of project management, requiring strong organizational skills, the ability to manage multiple workstreams, and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications)

Experience: 3-5+ years of professional experience in relevant fields (e.g., product management, data analytics, project management, international development, management consulting)

Required Skills:

  • Strong, succinct communication (native English level)
  • Analytical problem-solving
  • Alignment with GiveDirectly Values
  • Strong project management skills

Preferred Skills:

  • Experience working with relational databases (e.g., SQL)
  • Familiarity with GiveDirectly's growth stack (Salesforce, Hubspot, Wordpress, Github, Tableau, PostHog, Ads, A/B testing)
  • Experience in writing or data storytelling for large layperson audiences

ASSUMPTION: Candidates with a diverse range of backgrounds and skill sets are welcome to apply, as long as they possess the required skills and align with GiveDirectly's values.

πŸ’° Compensation & Benefits

Salary Range: $93,500 (US base salary)

Benefits:

  • Health benefits (exact details vary by country)
  • Flexible paid time off
  • Allowances for desk set-up and learning and development

Working Hours: Full-time (40 hours per week) with flexibility to overlap with East Africa timezone by at least 4 hours

ASSUMPTION: GiveDirectly strives to pay employees generously and equitably, using an accredited third-party salary aggregator to ensure that staff's total compensation package falls within the 75th percentile of similar roles at similar organizations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Non-profit Organizations, focusing on cash transfers and poverty alleviation

Company Size: 501-1,000 employees (global team of ~150 and country operations teams of ~650)

Founded: 2008, with a mission to reshape international giving by providing cash grants directly to the world’s poorest

Company Description:

  • GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty
  • Using the latest technology at every step, GiveDirectly locates recipients, integrates them into electronic payments networks, and monitors transfers end-to-end
  • GiveDirectly charges the full cost of delivering this service and nothing more

Company Specialties:

  • Cash transfers
  • Impact evaluation
  • Field technology
  • Poverty alleviation
  • International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly is committed to observing all local, national, and international laws that protect children, vulnerable adults, and basic human rights of all. GiveDirectly is committed to a policy of β€œzero tolerance for sexual exploitation, abuse, and harassment” and expects anyone who works for GiveDirectly to uphold the protection and safeguarding of its recipients as a priority.

πŸ“Š Role Analysis

Career Level: Manager

Reporting Structure: Reports to VP of Growth

Work Arrangement: Fully Remote (with overlap with East Africa timezone by at least 4 hours)

Growth Opportunities:

  • Potential to expand the role's scope and impact as GiveDirectly's partner tool adoption grows
  • Opportunities to collaborate with and learn from various teams within the organization
  • Potential to take on additional responsibilities or manage a team as the organization grows

ASSUMPTION: This role offers significant growth potential as GiveDirectly continues to expand its impact and influence in the international development sector.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): P.O. Box 3221, New York, NY 10008, US; Kisumu, KE; Mbale, UG

Geographic Context:

  • GiveDirectly's global team of ~150 works remotely from various locations worldwide

  • The role requires at least 4 hours of overlap with the East Africa timezone
  • GiveDirectly's country operations teams of ~650 are based in Kenya and Uganda

Work Schedule: Full-time (40 hours per week) with flexibility to overlap with East Africa timezone by at least 4 hours

ASSUMPTION: GiveDirectly's remote work environment fosters a positive and supportive team culture, with opportunities for advancement and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the VP of Growth and other team members
  • Final round interview with GiveDirectly's co-founder and CEO
  • Background check and reference check

Key Assessment Areas:

  • Communication skills (written and verbal)
  • Analytical problem-solving
  • Alignment with GiveDirectly's values
  • Project management skills
  • Cultural fit and team dynamics

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Be prepared to discuss your alignment with GiveDirectly's values and mission
  • Showcase your ability to manage multiple workstreams and prioritize effectively
  • Demonstrate your understanding of GiveDirectly's unique approach to international development

ATS Keywords: Marketing, Partner Tools, Campaign Management, Content Development, Growth Acquisition, Measurement, Reporting, Non-profit, International Development, Poverty Alleviation, Cash Transfers

ASSUMPTION: GiveDirectly's hiring process is designed to be transparent, fair, and inclusive, with a focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Salesforce (CRM)
  • Hubspot (ESP)
  • Wordpress (marketing website)
  • Github
  • Tableau
  • PostHog
  • Ads
  • A/B testing

ASSUMPTION: Familiarity with GiveDirectly's growth stack is a plus, but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Embrace rigor
  • Take ownership
  • Think critically
  • Act with urgency
  • Every decision we make is guided by rigorous evidence and analysis
  • We are committed to learning and growth in all aspects of our work
  • We are open to feedback and willing to adapt and improve

Work Style:

  • Highly collaborative and cross-functional
  • Data-driven and evidence-based decision making
  • Focused on impact and results
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you embody GiveDirectly's values in your daily work?
  • How do you approach managing multiple workstreams and prioritizing effectively?
  • How do you ensure that your work aligns with GiveDirectly's mission and impact goals?

ASSUMPTION: GiveDirectly's values and work style are central to its culture and success. Candidates should be prepared to demonstrate their alignment with these principles during the interview process.

⚠️ Potential Challenges

  • Managing multiple workstreams and prioritizing effectively in a fast-paced, dynamic environment
  • Navigating ambiguity and creating structure in ambiguous situations
  • Balancing the need for urgency with a commitment to rigorous evidence and analysis
  • Working remotely and collaborating effectively with a global team
  • Adapting to change and learning new tools as needed

ASSUMPTION: GiveDirectly's unique approach to international development presents both opportunities and challenges for candidates. Successful candidates will be adaptable, resilient, and committed to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving adoption of fundraising tools through strategic partnerships with influencers and organizations
  • Similar roles in the non-profit sector may focus on grant management, program implementation, or fundraising efforts
  • Candidates should be prepared to discuss how their background and skills make them a strong fit for this specific role

ASSUMPTION: GiveDirectly's approach to international development is distinct from traditional non-profit organizations, making this role unique and challenging to compare with similar positions in the sector.

πŸ“ Sample Projects

  • Developing and executing a successful influencer partnership campaign to raise awareness and funds for a specific cause
  • Managing a multi-channel content strategy to engage and retain donors
  • Conducting A/B testing to optimize campaign performance and maximize impact
  • Collaborating with internal stakeholders to launch a new fundraising tool or feature

ASSUMPTION: GiveDirectly's projects are diverse and varied, offering candidates the opportunity to work on a wide range of initiatives and gain valuable experience in the international development sector.

❓ Key Questions to Ask During Interview

  • How does this role fit into GiveDirectly's broader strategy for expanding its impact and influence in the international development sector?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does GiveDirectly support the professional growth and development of its employees?
  • What are the most challenging aspects of working remotely for GiveDirectly's team members, and how does the organization address these challenges?
  • How does GiveDirectly measure the success and impact of its marketing campaigns, and how does this role contribute to those efforts?

ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of GiveDirectly's mission, values, and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the GiveDirectly Candidate Application Prep Guide
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for phone or video screens and in-depth interviews with GiveDirectly's hiring team
  • Be ready to discuss your alignment with GiveDirectly's values and mission
  • Follow up with GiveDirectly's hiring team within one week of your interview, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.