Marketing Manager (Partner Tools)

📌 Core Information - Job Title: Marketing Manager (Partner Tools) - Company: GiveDirectly - Location: Remote (Overlap with East Africa timezone by at least 4 hours) - Job Type: Full-Time - Category: Marketing - Date Posted: June 5, 2025 - Experience Level: 3-5+ years - Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Driving adoption of GiveDirectly's fundraising tools through strategic partnerships with influential brands, corporations, creators, and thought leaders. - Managing the full lifecycle of partnership campaigns, from pitch to launch to performance reporting. - Developing compelling content and executing strategic distribution across various channels. - Initiating and driving new marketing experiments aimed at accelerating growth and expanding the donor base. - Measuring campaign performance against clear KPIs and providing regular reporting and insights. ASSUMPTION: This role requires a high level of ownership, output, and quality, with a strong emphasis on high EQ, analytical problem-solving, and entrepreneurial thinking. 📋 Key Responsibilities - Partner Campaign Management: - Lead and execute partner tool onboarding and activation campaigns. - Project manage campaign calendar and collaborate with internal stakeholders. - Own the full lifecycle of partnership campaigns. - Donor-Facing Content Development: - Develop compelling content and execute strategic distribution across owned, paid, and earned channels. - Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting. - Growth Acquisition Initiatives & Marketing Experiments: - Initiate and drive new marketing experiments aimed at accelerating growth and expanding the donor base. - Collaborate cross-functionally on broader Growth team projects. - Measurement & Reporting: - Ensure campaign performance is measured against clear KPIs and provide regular reporting and insights. - Support oversight on required reporting for external marketing partnerships. ASSUMPTION: This role involves a high degree of collaboration with various teams, including Communications, Fundraising Tech, Research, Finance, and Operations. 🎯 Required Qualifications - Education: Not specified (but relevant experience is required) - Experience: 3-5+ years of professional experience in related fields, such as product management, data analytics, project management, program management, international development, management consulting, or more. - Required Skills: - Strong, succinct communication skills (native English level) - Analytical problem-solving skills - Alignment with GiveDirectly's values - Strong project management skills - Preferred Skills: - Experience working with relational databases (e.g., SQL) - Familiarity with GiveDirectly's growth stack - Experience in writing or data storytelling for large layperson audiences ASSUMPTION: While not explicitly stated, a bachelor's degree or equivalent experience is likely expected for this role. 💰 Compensation & Benefits - Salary Range: $93,500 per year (US) with a no-negotiation policy - Benefits: - Health benefits (exact details vary by country) - Flexible paid time off - Allowances for desk set-up and learning and development - Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is for the United States. If you are not based in the US, an estimated salary benchmark for your country will be shared during the hiring process. 📌 Applicant Insights 🔍 Company Context - Industry: Non-profit Organizations - Company Size: 501-1,000 employees - Founded: 2008 - Company Description: GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty. Using the latest technology at every step, they locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end. They charge the full cost of delivering this service and nothing more. - Company Specialties: cash transfers, impact evaluation, field technology, poverty alleviation, and international development - Company Website: ASSUMPTION: GiveDirectly is a mission-driven organization focused on providing direct cash transfers to people living in extreme poverty, with a strong commitment to transparency, efficiency, and scalability. 📊 Role Analysis - Career Level: Manager - Reporting Structure: Reports to the VP of Growth - Work Arrangement: Fully Remote (with a requirement to overlap with an East Africa timezone by at least 4 hours) - Growth Opportunities: - Potential for career growth within the Growth team or other departments as the organization expands. - Opportunities to work on high-impact projects with a significant global reach. ASSUMPTION: This role offers a unique opportunity to work on innovative marketing campaigns and drive growth for a mission-driven organization. 🌍 Location & Work Environment - Office Type: Remote (with no physical office location) - Office Location(s): N/A (fully remote) - Geographic Context: This role can be performed from anywhere with a reliable internet connection and a suitable workspace. - Work Schedule: Full-time (40 hours per week) with flexibility for overlap with an East Africa timezone by at least 4 hours. ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. 💼 Interview & Application Insights - Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth interview with relevant team members 4. Final interview with the VP of Growth - Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Communication and presentation skills 3. Alignment with GiveDirectly's values and mission 4. Project management and organizational skills - Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and alignment with GiveDirectly's values. 3. Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization. ASSUMPTION: The interview process will focus on assessing your skills, experiences, and cultural fit for this role within GiveDirectly's mission-driven organization. 🛠️ Tools & Technologies - Relational databases (e.g., SQL) - GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), WordPress (marketing website), GitHub, Tableau, PostHog, Ads, A/B testing - Project management tools (not specified) ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required, as training will be provided. 👔 Cultural Fit Considerations - Company Values: GiveDirectly's values include being data-driven, collaborative, and results-oriented, with a strong commitment to poverty alleviation and evidence-based decision-making. - Work Style: GiveDirectly's work style is fast-paced, innovative, and mission-driven, with a focus on continuous learning and improvement. - Self-Assessment Questions: 1. How do you approach working with diverse stakeholders, from YouTubers to researchers to donors? 2. How do you balance big-picture thinking with attention to detail in your work? 3. How do you create structure and process in ambiguous situations, and how do you adapt to change? ASSUMPTION: Successful candidates will demonstrate a strong alignment with GiveDirectly's values and a willingness to adapt to the organization's fast-paced, mission-driven work environment. ⚠️ Potential Challenges - The fully remote work environment may require strong self-motivation and time management skills. - The role may involve working with a wide range of stakeholders, from influencers to donors, which can present unique communication and collaboration challenges. - The fast-paced, mission-driven work environment may require candidates to adapt quickly to new situations and prioritize effectively. ASSUMPTION: These challenges can be overcome by strong problem-solving skills, effective communication, and a commitment to GiveDirectly's mission and values. 📈 Similar Roles Comparison - Differences from related positions: - This role focuses on driving adoption of fundraising tools through strategic partnerships, while related roles may focus on other aspects of marketing, such as brand management or customer acquisition. - This role requires a high level of ownership, output, and quality, with a strong emphasis on high EQ, analytical problem-solving, and entrepreneurial thinking. - Industry-specific context: The non-profit sector often has unique challenges and constraints compared to the private sector, requiring candidates to be adaptable and resourceful. - Career path comparison: This role offers a unique opportunity to work on innovative marketing campaigns and drive growth for a mission-driven organization, with potential for career growth within the Growth team or other departments as the organization expands. ASSUMPTION: This role offers a unique blend of marketing, project management, and strategic thinking skills, with a strong focus on driving growth and impact for a mission-driven organization. 📝 Sample Projects - Developing and executing a strategic partnership campaign with a major influencer or brand to drive emergency response appeals, brand partnership activations, research disseminations, or seasonal giving opportunities. - Creating compelling content and executing strategic distribution across owned, paid, and earned channels to drive awareness and engagement for GiveDirectly's fundraising platform. - Initiating and driving new marketing experiments aimed at accelerating growth and expanding the donor base, such as A/B testing or pilot programs. ASSUMPTION: These sample projects demonstrate the wide range of responsibilities and opportunities available in this role, from strategic planning and execution to creative content development and innovative growth initiatives. ❓ Key Questions to Ask During Interview 1. How does the Growth team collaborate with other departments, such as Communications, Fundraising Tech, Research, Finance, and Operations? 2. What are the most significant challenges facing the Growth team in the next 12-24 months, and how can this role help address them? 3. How does GiveDirectly measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role? 4. What opportunities exist for professional growth and development within the Growth team or other departments at GiveDirectly? 5. How does GiveDirectly support work-life balance for its remote employees? ASSUMPTION: These questions will help you better understand the role's context, priorities, and growth opportunities, as well as GiveDirectly's work environment and culture. 📌 Next Steps for Applicants - To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and alignment with GiveDirectly's values. 4. Familiarize yourself with GiveDirectly's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization. 5. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.