Marketing Manager, Payments

📌 Core Information

🔹 Job Title: Marketing Manager, Payments

🔹 Company: Blend360

🔹 Location: Toronto, ON

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Hybrid (3 days on-site required)

🚀 Job Overview

Key aspects of this role include:

• Driving sustained and profitable revenue growth through customer engagement marketing programs
• Planning, developing, and delivering benefit-led campaigns to achieve strategic objectives
• Collaborating with cross-functional teams in a highly matrixed environment
• Leveraging market research, data analysis, and insights to inform strategic direction
• Championing a customer-focused culture and high-performance team environment

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer engagement and data-driven decision making.

📋 Key Responsibilities

✅ Support marketing objectives by setting and refining annual and quarterly marketing plans

✅ Collaborate with marketing journey management groups to plan and execute customer-driven action plans and marketing programs

✅ Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity to increase planning agility and budget flexibility

✅ Lead and execute engagement strategies across the credit card portfolio, integrating strategies within existing programs for a seamless client experience

✅ Analyze and leverage market research and data analysis to establish the strategic direction of benefit-led campaign briefs

✅ Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation from multiple business, channel, and marketing partners

✅ Collaborate with marketing journey management groups to establish efficient workflows that ensure clarity of roles and accountability for team members

✅ Support development and deployment of creative assets, agnostic of media channel and across all touchpoints

✅ Champion proper usage of the bank’s brand in Canada, in full compliance with global brand guidelines and the organization’s visual identity continuum

✅ Champion a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity, and respect

✅ Deliver results in accordance with the bank’s behavioral competencies, creating an inclusive team culture where diverse perspectives are appreciated

✅ Direct day-to-day activities in a manner consistent with the bank’s risk culture and relevant risk appetite statements and limits

✅ Actively pursue effective and efficient operations of respective areas, ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk, and conduct risk

✅ Design and implement global customer-first strategies across all operating countries, ensuring that creative and media agency resources are best aligned to support global and divisional needs, and that global standards are implemented and followed across global digital technologies and site deployments; develop and track global benchmarks and goals to measure performance

ASSUMPTION: This role requires a strong understanding of the banking industry, with a focus on credit and debit card products, as well as experience working in a matrixed environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of marketing management experience within a large bank or financial services company, with a preference for credit or debit card experience

Required Skills:

• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Exposure to the Agile methodology
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Preferred Skills:

• Fluency in French

ASSUMPTION: Candidates with experience in a similar role within a large financial institution or a marketing agency supporting financial services clients may also be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a mid-senior level marketing manager in Toronto)

Benefits:

• Health, Vision, Dental, and Life Insurance
• 401K plan
• Pretax Commuter Benefits
• 4 days of paid time off per month

Working Hours: Full-time (37.5 hours per week), with flexibility to work from home 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing manager in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blend360 is a professional services company specializing in AI services, data science, technology, and business intelligence. They operate in the competitive and dynamic technology consulting industry.

Company Size: Blend360 has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Blend360 was founded in 2016, making it a relatively young and innovative company.

Company Description:

• Blend360 is committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
• The company seamlessly aligns human expertise with artificial intelligence to tackle significant challenges and unlock value for its clients.
• Blend360 fosters innovation and believes in the power of people and AI to have a meaningful impact on the world.

Company Specialties:

• Digital Talent
• Technology
• Artificial Intelligence
• Data Science
• Data Engineering
• Business Intelligence

Company Website: www.blend360.com

ASSUMPTION: Blend360's focus on AI services and data-driven strategy makes it an attractive employer for candidates interested in cutting-edge technology and data science.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing field.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing Planning and Delivery within the Canadian Banking Marketing division.

Work Arrangement: This is a hybrid role, requiring 3 days of on-site work per week in downtown Toronto, with the remaining 2 days worked remotely.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunity to work on global projects and gain international experience
• Chance to develop leadership skills by managing and mentoring junior team members

ASSUMPTION: This role offers a good balance between strategic thinking and hands-on execution, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Blend360's Toronto office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): 10221 Wincopin Cir, 300, Columbia, Maryland, USA (Headquarters) and 315 W 36th St, New York, NY, USA (Toronto office)

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities
• The downtown Toronto office is conveniently located near public transportation and various dining and entertainment options
• The city experiences four distinct seasons, with cold winters and warm summers

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the opportunity to work from home 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with the hiring manager and team members
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the Head of Marketing Planning and Delivery

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Collaboration and communication skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on marketing strategy, campaign execution, and data-driven decision making
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Blend360 and the client's banking division to showcase your understanding of the company and industry

ATS Keywords: Marketing Manager, Payments, Customer Engagement, Campaign Planning, Data Analysis, Agile Methodology, Brand Compliance, Risk Management, Creative Asset Development, Market Research, Performance Growth, Client Relationship Management, Team Culture, Operational Risk, Digital Technologies

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit within the marketing department and the broader organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in marketing automation and CRM platforms, as well as experience with data visualization tools and project management software.

👔 Cultural Fit Considerations

Company Values:

• Accountability: Taking ownership and responsibility for one's actions and decisions
• Passion: Demonstrating enthusiasm and commitment to one's work and the company's mission
• Integrity: Acting with honesty and ethical behavior in all aspects of work
• Respect: Valuing and considering the perspectives and contributions of others

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-driven: Making informed decisions based on data analysis and insights
• Agile: Adapting to changing circumstances and priorities with flexibility and resilience

Self-Assessment Questions:

• Do you have a proven track record of driving performance growth across multiple dimensions and KPIs in a marketing role?
• Are you comfortable working in a highly matrixed environment, collaborating with multiple business, channel, and marketing partners?
• Do you thrive in a fast-paced, dynamic work environment, able to adapt to changing priorities and manage multiple projects simultaneously?

ASSUMPTION: Blend360 values candidates who demonstrate strong alignment with their core values and a collaborative, data-driven work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrixed environment
• Balancing strategic thinking with hands-on execution and tactical implementation
• Keeping up with the fast-paced nature of the marketing and banking industries
• Adapting to the unique culture and dynamics of a large financial institution client

ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and project management skills, as well as a deep understanding of the banking industry and marketing best practices.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on payments and banking, requiring a strong understanding of the financial services industry and its unique regulations and compliance requirements
• Compared to other marketing roles within Blend360, this position offers a unique opportunity to work closely with a large financial institution client, gaining valuable insights into the banking industry and its marketing strategies
• Career progression in this role could lead to senior marketing positions within Blend360 or the client's organization, with potential opportunities to specialize in financial services marketing or take on broader leadership responsibilities

ASSUMPTION: Candidates should consider their long-term career goals and whether a focus on financial services marketing aligns with their interests and aspirations.

📝 Sample Projects

• Developing and executing a customer engagement campaign to drive credit card adoption and usage among an existing customer base
• Conducting market research and data analysis to identify opportunities for new product launches or feature enhancements within the credit card portfolio
• Collaborating with cross-functional teams to refresh the visual identity of the credit card brand, ensuring consistency across all touchpoints and compliance with global brand guidelines

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a balance of data-driven decision making and creative problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Canadian Banking Marketing division, and how this role fits into the broader organization?
• How does Blend360 support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Blend360 foster a culture of innovation and continuous improvement within its marketing practice?
• What are the most challenging aspects of working with the client's banking partner, and how can this role help to mitigate those challenges?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, team dynamics, and growth opportunities, as well as their ability to address potential challenges proactively.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in marketing strategy, campaign execution, and data-driven decision making
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Blend360 and the client's banking division to showcase your understanding of the company and industry
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.