📌 Core Information
🔹 Job Title: Marketing Manager - Payments
🔹 Company: ANZ Banking Group Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: 12 Month Fixed Term Opportunity
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for retail payment propositions
- Leveraging customer insights and market research to refine propositions and campaigns
- Collaborating with cross-functional teams and agency partners to execute campaigns across multiple channels
- Monitoring and analyzing campaign performance to optimize strategies and enhance impact
- Building and maintaining strong relationships with internal and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and partners.
📋 Key Responsibilities
✅ Lead the marketing strategy and execution for PayTo and other retail payment propositions
✅ Design and deliver marketing programs that meet customer needs, business objectives, and are competitively positioned in the market
✅ Support proposition enhancements by leveraging customer insights, market research, and data performance
✅ Translate insights from agency reports and research data into tangible, actionable strategies
✅ Work closely with the GTM team and agency partners to ensure seamless campaign execution across all channels and touchpoints
✅ Monitor and analyze campaign performance to optimize strategies and enhance impact
✅ Maintain strong relationships with key stakeholders across the business, including senior leadership, product teams, and external partners
✅ Present strategic marketing plans, market insights, and performance results to senior leadership and other stakeholders
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in developing and executing go-to-market strategies for products and services
Required Skills:
- Proven experience in market research and data analysis
- Strong communication and presentation skills
- Ability to build and maintain effective relationships with stakeholders
- Proficient in Microsoft Office Suite and marketing analytics tools
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: A strong background in market research and data analysis is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in the financial services sector)
Benefits:
- Health and wellbeing services
- Discounts on selected products and services
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1835
Company Description:
- ANZ is a leading bank in Australia, New Zealand, and the Pacific region
- ANZ's purpose is to shape a world where people and communities thrive
- ANZ offers a range of financial services, including retail banking, private banking, commercial banking, wealth management, and institutional banking
Company Specialties:
- Retail Banking
- Private Banking
- Commercial Banking
- Wealth Management
- Institutional Banking
Company Website: http://www.anz.com
ASSUMPTION: ANZ is a large, established bank with a strong presence in the Asia-Pacific region. This role offers the opportunity to work in a dynamic and challenging environment.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Marketing - Payments
Work Arrangement: On-site, full-time, 40 hours per week
Growth Opportunities:
- Progression to a senior marketing role within ANZ
- Broadening of marketing skills and experience through exposure to various payment propositions and campaigns
- Potential to work on cross-functional projects and collaborate with different teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both marketing and leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 833 Collins Street, Docklands, Melbourne, Victoria 3008, AU
Geographic Context:
- Melbourne is the capital city of the state of Victoria, Australia
- Melbourne is known for its vibrant culture, arts, and sports scene
- Melbourne has a temperate climate with warm summers and mild winters
Work Schedule: Standard business hours with flexibility for occasional overtime or remote work
ASSUMPTION: The Melbourne office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a panel of stakeholders
- Final round interview with the Head of Marketing - Payments
Key Assessment Areas:
- Marketing strategy and planning
- Customer insights and market research
- Campaign development and execution
- Stakeholder management and communication
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes
- Research ANZ's marketing strategies and be prepared to discuss how you can contribute to their success
- Practice common interview questions and be ready to discuss your career goals and aspirations
ATS Keywords: Marketing Strategy, Go-To-Market, Customer Insights, Market Research, Campaign Development, Stakeholder Management, Communication Skills, Problem Solving
ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a strong focus on assessing marketing skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you demonstrate integrity in your marketing practices?
- How do you collaborate effectively with cross-functional teams and agency partners?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: ANZ values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are likely to be successful.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and best practices in marketing
- Working in a dynamic and fast-paced environment
- Adapting to changes in the market and business priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager - Retail Banking or a Marketing Manager - Digital Channels within the financial services industry
- Unlike these roles, this position focuses specifically on retail payment propositions and requires a strong understanding of the payments ecosystem
- Career progression in this role could lead to a senior marketing role within ANZ or a similar role in another financial institution
ASSUMPTION: While this role shares similarities with other marketing roles in the financial services industry, it also presents unique challenges and opportunities specific to the payments sector.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new retail payment proposition
- Conducting market research to identify customer needs and preferences for existing payment services
- Collaborating with the GTM team and agency partners to launch a marketing campaign for an enhanced payment feature
ASSUMPTION: These projects demonstrate the range of responsibilities and challenges faced by the Marketing Manager - Payments at ANZ.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for ANZ's retail payment propositions?
- How does this role collaborate with the product and technology teams to enhance payment services?
- What are the biggest challenges facing the marketing team in the payments sector, and how can this role address them?
- How does ANZ support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance for marketing professionals?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ANZ Careers website and search for reference number 93468
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes
- Research ANZ's marketing strategies and be prepared to discuss how you can contribute to their success
- Practice common interview questions and be ready to discuss your career goals and aspirations
- Follow up with the ANZ HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
