📌 Core Information
🔹 Job Title: Marketing Manager, PBA Client Engagement
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted marketing campaigns to drive client retention and engagement
- Collaborating with cross-functional partners to deliver marketing plans that support business goals
- Managing existing targeted marketing programs and optimizing campaigns for maximum impact
- Leveraging data and consumer insights to drive measurable business outcomes
- Contributing to a high-performing team with a roll-up-your-sleeves attitude
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and a deep understanding of CRM and targeted marketing strategies.
📋 Key Responsibilities
✅ Collaborate with Line of Business and Cross-functional partners to deliver marketing plans that deepen client relationships and support business goals
✅ Contribute to insight-driven briefs, strategic frameworks, recommendations, and tactical plans, and lead best-in-class campaign execution across owned digital and physical channels
✅ Work closely with the Senior Manager to identify new retention and engagement opportunities through proactive collaboration with other line of business and segment teams
✅ Manage existing targeted marketing programs, including identifying opportunities to enhance and optimize current initiatives to increase impact
✅ Build strong working relationships with an extensive network of internal partners and manage stakeholder projects effectively and efficiently
✅ Monitor and report on marketing results, and optimize campaigns to maximize business results
✅ Plan and execute operational programs as required
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to multitask effectively.
🎯 Required Qualifications
Education: University degree in marketing or a related field
Experience: 7+ years of marketing experience with strong expertise in CRM and targeted strategies
Required Skills:
- Proven ability to lead and motivate lateral and horizontal teams in a matrix organization to deliver successful results and drive positive culture
- Experience planning, executing, and reporting on marketing solutions that deliver ROI-centric results
- Proven project management and organizational skills, with the ability to multitask and manage timelines, budgets, and collaborations effectively
- Strong attention to detail and ability to execute targeted marketing campaigns
Preferred Skills:
- Financial Services experience
ASSUMPTION: Candidates with experience in the financial services industry may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 150,000 per year (Based on industry standards for a Marketing Manager with 7+ years of experience in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plans with company matching
- Employee discounts on RBC products and services
- Flexible work arrangements and paid time off
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 7+ years of experience in Toronto. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1864
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- The company supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC is a large, established financial institution with a strong brand and a significant presence in Canada, the United States, and other countries. Its size and diversity offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Senior Marketing Manager
Work Arrangement: On-site, with flexibility for the role
Growth Opportunities:
- Potential to take on progressively greater scopes of work and advance within the marketing department
- Opportunities to work on high-impact projects and collaborate with senior leaders
- Potential to transition into other roles within the broader marketing organization or the larger RBC enterprise
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader RBC organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building
Office Location(s): RBC Waterpark Place, 88 Queens Quay W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- The city is known for its diverse neighborhoods, vibrant cultural scene, and strong job market
- Toronto is home to a significant financial district, with many major banks and financial institutions headquartered in the city
Work Schedule: Monday to Friday, with flexibility for the role
ASSUMPTION: Toronto offers a dynamic work environment with a strong financial industry presence, providing ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Project management and stakeholder communication
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of RBC's business and the role's requirements in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Showcase your creativity and strategic thinking in your responses to interview questions
ATS Keywords: Marketing Manager, Targeted Marketing, CRM, Campaign Planning, Project Management, Stakeholder Communication, Data Analysis, Financial Services
ASSUMPTION: RBC's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through a thorough interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, data analysis, and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Respectful
- Inclusive
- Accountable
- Collaborative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate client focus in your marketing strategies and campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign, and how did you handle it?
- How do you approach working collaboratively with diverse teams to deliver successful results?
ASSUMPTION: RBC values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and prioritization
- Working in a matrix organization, which can present unique challenges in terms of decision-making and collaboration
- Keeping up with the latest marketing trends and technologies, as the field is constantly evolving
- Balancing strategic thinking with day-to-day campaign execution, which can be demanding and time-consuming
ASSUMPTION: This role presents unique challenges that require strong project management, organizational, and communication skills, as well as the ability to balance strategic thinking with tactical execution.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager - Customer Acquisition in that it focuses on driving client engagement and retention through targeted marketing campaigns
- However, this role is more focused on existing client management and less on new customer acquisition
- Career paths for these roles may differ, with the Marketing Manager - Customer Acquisition potentially transitioning into more senior roles within the customer acquisition or growth marketing teams, while the Marketing Manager - PBA Client Engagement may transition into more senior roles within the client engagement or retention marketing teams
ASSUMPTION: While these roles share similarities, they have distinct focuses and may offer different career growth opportunities within the broader marketing organization.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant clients and drive product cross-selling
- Collaborating with the data analytics team to segment clients based on behavior and preferences, and creating personalized marketing strategies for each segment
- Managing a social media advertising campaign to increase brand awareness and engagement among existing clients
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, requiring a strong understanding of marketing channels, data analysis, and campaign execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department, and how does this role fit into the broader organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company support the professional development and growth of its marketing employees?
- Can you provide an example of a recent marketing campaign that the company has executed, and what were the results and learnings from that campaign?
- How does the company approach diversity, equity, and inclusion in its marketing strategies and campaigns?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, ability to work collaboratively, and strategic thinking
- Research RBC's business and industry, and be prepared to discuss how your skills and experience align with the company's needs and goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
