📌 Core Information
🔹 Job Title: Marketing Manager, PC Insurance
🔹 Company: PC Financial
🔹 Location: 500 Lake Shore Blvd W, Toronto, ON
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving new customer acquisition for PC Insurance through end-to-end marketing programs
- Collaborating with cross-functional teams and external partners to deliver marketing initiatives
- Optimizing marketing investments and evolving marketing positioning to achieve growth
- Conducting consumer research and bringing new customer insights to life in marketing programs
- Managing budgets, invoices, and expenses, and providing campaign reporting to senior audiences
ASSUMPTION: This role requires a strategic and creative thinker with strong analytical skills and the ability to thrive in a fast-paced environment. Experience in financial services, insurance, or loyalty is an asset.
📋 Key Responsibilities
✅ Own the end-to-end marketing calendar for PC Insurance, delivering marketing initiatives against tightly defined KPIs focused on driving new customer growth
✅ Develop annual marketing plans to meet KPIs for growth by optimizing marketing investments through collaboration with Product Management, Customer Insights, and Data & Analytics teams
✅ Evolve the marketing positioning of the PC Insurance business to achieve gains in Awareness and Consideration metrics
✅ Identify and deploy A/B testing and experimentation to continuously improve and optimize communications strategy across owned and paid channels
✅ Work closely with external and internal agency partners to oversee all aspects of creative development and execution
✅ Lead efforts to pursue new acquisition channels by collaborating with internal lines of business across LCL
✅ Lead efforts to develop and execute on consumer research and bring new customer insights to life in marketing programs
✅ Responsible for budget management, invoice and expense tracking
✅ Strong relationship management, collaborating with internal teams and leading agencies to execute with excellence
✅ Play a collaborative role with product to identify opportunities for PC Insurance
✅ Support ongoing and custom research projects for TMS incl IMI reporting/brand awareness
✅ Lead campaign reporting for senior audiences including QBR/MBR deck support
ASSUMPTION: This role requires a high level of organization, prioritization, and time management skills to effectively manage multiple tasks, projects, and assignments.
🎯 Required Qualifications
Education: University degree with a specialization in Marketing, Business, or Commerce
Experience: 5+ years of related experience in a marketing communications role. Experience in financial services, insurance, or loyalty is an asset.
Required Skills:
- Strong digital marketing background and experience delivering email marketing programs
- Creative thinker who can push agency talent to develop breakthrough creative campaigns
- Capable of thriving in fast-paced work environment and quickly adapt to shifting industry or customer needs
- Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing
- Ability to manage, prioritize and deliver/execute multiple tasks, projects, and assignments effectively
- Strong budget management
- Excellent analytical and time management skills
- Strong organizational skills with the ability to prioritize, balance conflicting tasks and manage internal and external stakeholders
- Excellent verbal, written and interpersonal communication skills
- Speed and flexibility, moving quickly and executing to allow for continual iteration
- Passion for connecting with consumers and bringing to life amazing programs.
Preferred Skills:
- Experience in the financial services, insurance, or loyalty industries
- Fluency in French
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is likely required for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the financial services industry in Toronto)
Benefits:
- Competitive benefits package
- Employee discounts at Loblaw Companies Limited stores
- Opportunities for career growth and development
- Flexible work arrangements
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1919 (as Loblaw Companies Limited)
Company Description:
- PC Financial is a division of Loblaw Companies Limited, Canada's largest food distributor and retailer
- PC Financial offers everyday banking, credit card, insurance, mobile, and gift card services
- The company is focused on making everyday banking and spending more rewarding for every Canadian
Company Specialties:
- Everyday Banking Solutions
- Credit Card Solutions
- Mobile Banking
- Insurance
Company Website: http://www.pcfinancial.ca/
ASSUMPTION: PC Financial is a well-established company with a strong brand presence in Canada. Working here offers opportunities for career growth and development within a large organization.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Director, Marketing, PC Insurance
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Potential to move into a senior marketing role within PC Financial or Loblaw Companies Limited
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop leadership skills by managing external agency partners and internal teams
ASSUMPTION: This role offers opportunities for career growth and development within a large organization. However, progression may depend on the candidate's performance and the availability of suitable opportunities.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 500 Lake Shore Blvd W, Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a population of over 2.9 million people
- The office is located in the downtown core, with easy access to public transportation
- The area offers numerous amenities, including restaurants, shops, and parks
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork. The office is located in a bustling urban area, offering easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Case study or presentation to assess problem-solving and communication skills
- Final interview with the Director, Marketing, PC Insurance
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills
ATS Keywords: Marketing, Customer Acquisition, Digital Marketing, Creative Thinking, Analytical Skills, Budget Management, Project Management, Communication Skills, Collaboration, Data Insights, Campaign Reporting, Consumer Research, Problem Solving, Time Management, Organizational Skills, Flexibility
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication, and cultural fit. The case study or presentation component allows candidates to demonstrate their problem-solving and strategic thinking skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's area of focus.
👔 Cultural Fit Considerations
Company Values:
- Care: We put our customers first and strive to make their lives better
- Ownership: We take responsibility for our actions and outcomes
- Respect: We value diversity and treat others with kindness and consideration
- Excellence: We strive for continuous improvement and high performance
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you have a customer-centric mindset and a passion for connecting with consumers?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to shifting priorities?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: PC Financial values a diverse and inclusive work environment. Candidates who can demonstrate a strong cultural fit and alignment with the company's values are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and external partners
- Adapting to shifting industry trends and customer needs
- Meeting tight deadlines and delivering high-quality work under pressure
ASSUMPTION: This role requires strong organizational skills, the ability to prioritize and manage multiple tasks, and the capacity to work effectively under pressure.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving new customer acquisition for PC Insurance
- Experience in financial services, insurance, or loyalty is an asset but not required
- This role offers opportunities for career growth and development within a large organization
ASSUMPTION: While this role shares similarities with other marketing roles, it is unique in its focus on driving new customer acquisition for PC Insurance. Candidates with relevant experience in the financial services industry may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a marketing campaign to drive new customer acquisition for PC Home Insurance
- Conducting consumer research to identify opportunities for improving the PC Insurance customer experience
- Collaborating with cross-functional teams to launch a new PC Insurance product or service
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager, PC Insurance might work on. The specific projects and priorities may vary depending on the company's strategic goals and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the PC Insurance marketing department?
- How does PC Financial support work-life balance for its employees?
- What are the most significant challenges facing the PC Insurance business, and how does this role contribute to addressing them?
- What opportunities are there for professional development and growth within PC Financial?
- How does PC Financial measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Asking thoughtful questions demonstrates the candidate's interest and engagement in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Prepare a case study or presentation that showcases your strategic thinking and problem-solving skills
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
