📌 Core Information
🔹 Job Title: Marketing Manager - Philippines
🔹 Company: eduCLaaS
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 6-7 years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Supporting the International Business Unit's omni-channel marketing efforts
- Managing campaign implementation, execution, optimization, and reporting
- Collaborating with cross-functional teams to achieve quarterly plans
- Optimizing user funnels based on conversion metrics and KPIs
ASSUMPTION: This role requires a high level of adaptability and strong communication skills to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Primarily support International Business Unit’s omni-channel marketing efforts, collaborating with cross-functional teammates to achieve quarterly plans through day-to-day milestones.
✅ Manage the implementation, execution, optimization, and reporting of campaigns across channels such as email, web, social media, and google ads, contributing to marketing strategy discussions.
✅ Evaluate end-to-end customer experience across multiple channels and touch points, utilizing strong analytical ability to optimize user funnel and achieve lead generation goals.
ASSUMPTION: The role may involve occasional weekend work or late hours to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or relevant field
Experience: 6-7 years of digital/offline marketing experience, preferably with people management experience and digital marketing agency experience catering to B2C
Required Skills:
- Technical knowledge in digital marketing and marketing best practices
- Strong command of the English language
- Decent creative acumen and experience designing creatives
- Decent program and stakeholder management skills
- Highly adaptable and comfortable with change
- Constant appetite to learn and grow as an individual
- Decent knowledge of analytics/metrics, B2C marketing, and lead generation
- Proven hands-on experience on CRM software like HubSpot or High Level
Preferred Skills:
- Previous experience with marketing to a B2C audience
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM software would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 50,000 - 55,000 per month (Based on industry standards for a Marketing Manager with 6-7 years of experience in the Philippines)
Benefits:
- Remote work arrangement
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime to meet campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Training and Coaching
Company Size: 51-200 employees (Small to medium-sized company, offering a more agile and collaborative work environment)
Founded: 2015 (Company history not specified)
Company Description:
- Connects higher education students, working adults, enterprises, employers, and higher education institutions for digital upskilling, digital career progression, digital transformation, and agile workforce development
- Delivers Competency Learning as a Service (CLaaS), offering Competency-based Curriculum, Work-integrated Applied Learning, and Personalized Blended Learning over the cloud, on-demand
Company Specialties:
- Digital upskilling and reskilling
- Workforce development and transformation
- Competency-based learning
Company Website: educlaas.com
ASSUMPTION: As a smaller company, eduCLaaS offers opportunities for employees to have a significant impact on the organization's growth and success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Global Marketing Team and works closely with the International Business Unit, partners, and vendors
Work Arrangement: Remote work, with occasional collaboration with the global team and stakeholders
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand skills and expertise in digital marketing and campaign management
- Possibility to take on more responsibilities and advance to a leadership role within the marketing department
ASSUMPTION: The role's remote nature may require additional self-motivation and time management skills to succeed.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): N/A
Geographic Context:
- Manila, Philippines
- Time zone: Asia/Manila (UTC+8)
- Cost of living: Generally lower than in major Western cities
Work Schedule: Full-time, with flexibility for occasional overtime to meet campaign deadlines
ASSUMPTION: The remote work arrangement may require occasional travel for meetings or events, depending on the company's policies and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing knowledge and skills
- Campaign management experience
- Adaptability and problem-solving skills
- Communication and stakeholder management skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
ATS Keywords: Digital Marketing, Performance Marketing, Lead Generation, Social Media, Campaign Management, Analytics, B2C Marketing, CRM Software, Email Marketing, Web Marketing, Google Ads, Adaptability, Communication, Learning
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- CRM software: HubSpot or High Level
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Google Analytics and other analytics tools
ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Reimagining Education: towards a Global Common Good
- Innovation and Continuous Learning
- Collaboration and Teamwork
- Customer-centric Approach
Work Style:
- Agile and adaptable
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
Self-Assessment Questions:
- Do you have a strong passion for education and lifelong learning?
- Are you comfortable working in a remote, collaborative environment?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: As a smaller company, eduCLaaS values employees who are proactive, self-motivated, and able to work independently.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to changes in marketing strategies and priorities
- Occasional overtime or weekend work to meet campaign deadlines
- Working in a remote environment, which may require additional self-motivation and time management skills
ASSUMPTION: The role may require occasional travel for meetings or events, depending on the company's policies and needs.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles, this position places a stronger emphasis on performance marketing and lead generation
- As a smaller company, eduCLaaS offers a more agile and collaborative work environment, with opportunities for employees to have a significant impact on the organization's growth and success
- Career progression may involve taking on more responsibilities and advancing to a leadership role within the marketing department
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's needs and industry trends.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads for a new product launch
- Analyzing campaign performance data to optimize user funnel and improve conversion rates
- Managing a team of marketing specialists to deliver a comprehensive marketing strategy for an upcoming event
ASSUMPTION: The specific projects and tasks assigned to the Marketing Manager may change or evolve over time, depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as Sales and Product?
- What are the most significant challenges facing the marketing department currently?
- How does eduCLaaS support the professional development and growth of its employees?
- What is the company's approach to work-life balance for remote employees?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing experience and achievements
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Follow up with the hiring manager one week after submission, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
