📌 Core Information
🔹 Job Title: Marketing Manager, Platforms and Devices (English, German)
🔹 Company: Google
🔹 Location: Hamburg, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing locally relevant product marketing strategies for Google consumer products and offerings.
- Executing innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
- Building and managing marketing relationships with brand and distribution partners.
- Leveraging in-depth market analyses to identify key trends, customer needs, and the competitive landscape in DACH, translating complex data into actionable insights for informed marketing decisions and providing market context for strategic planning.
- Communicating marketing strategies and campaign results to stakeholders and collaborating with cross-functional teams to align marketing efforts with overall business objectives.
ASSUMPTION: This role requires a strong understanding of the DACH market and the ability to work effectively with both internal and external stakeholders.
📋 Key Responsibilities
✅ Develop and implement locally relevant product marketing strategies for new and existing Google consumer products and offerings.
✅ Develop and execute innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
✅ Build and manage marketing relationships with brand and distribution partners.
✅ Leverage in-depth market analyses to identify key trends, customer needs, and the competitive landscape in DACH, translating complex data into actionable insights for informed marketing decisions and providing market context for strategic planning.
✅ Communicate marketing strategies and campaign results to stakeholders, including Sales, Product, and Leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
ASSUMPTION: This role requires strong analytical, communication, and project management skills to successfully manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
Required Skills:
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and German fluently, to work with internal and external stakeholders.
Preferred Skills:
- Experience working in one or more of the following fields: growth, product, brand, social, partner marketing, or research.
- Experience in go-to-market strategy.
- Ability to take initiative, provide breakthrough thinking and strategy, delivering large-scale or multiple projects simultaneously.
- Ability to develop new approaches to marketing challenges.
- Excellent problem solving skills, with the ability to be comfortable with audience segmentation, channel selection and campaign measurement.
- Excellent communication skills, with demonstrated talent at building collaborative partnerships internally and externally and comfortable presenting to executive audiences.
ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and Google's products is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €70,000 and €100,000 per year, based on industry standards for a marketing manager role with 6-10 years of experience in the tech industry in Germany.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Tuition reimbursement
- On-site cafes and fitness centers
Working Hours: Full-time position with standard working hours Monday through Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Google is known for offering competitive salaries and comprehensive benefits packages to its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large enterprise with over 10,000 employees worldwide. This means that there are ample opportunities for career growth and development within the company.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google is committed to building products that improve the lives of users around the world.
- The company values innovation, collaboration, and putting users first in all its endeavors.
- Google is known for its dynamic and fast-paced work environment, which encourages employees to take initiative and think outside the box.
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Software and hardware development
Company Website: www.google.com
ASSUMPTION: Google's large size and global presence mean that there are many opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, with significant responsibility for developing and executing marketing strategies and campaigns.
Reporting Structure: The Marketing Manager, Platforms and Devices (English, German) will report directly to the Marketing Director for the DACH region.
Work Arrangement: This is an on-site role based in Hamburg, Germany. However, there may be opportunities for flexible work arrangements, such as working from home occasionally.
Growth Opportunities:
- Advancement to a senior marketing role within the DACH region or internationally.
- Expansion into other areas of marketing or related fields, such as product management or business development.
- Opportunities to work on high-impact projects and initiatives that have a significant impact on Google's business.
ASSUMPTION: Given Google's size and global presence, there are many opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Google's Hamburg office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Hamburg is the second-largest city in Germany and is known for its vibrant cultural scene, historic architecture, and bustling port.
- The city is home to a thriving tech industry, with many startups and established companies based there.
- Hamburg has a temperate oceanic climate, with mild winters and cool summers.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:30 PM. However, the role may require occasional overtime to meet project deadlines.
ASSUMPTION: While the role is based in Hamburg, there may be opportunities to work remotely or travel to other Google offices as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional team management and collaboration
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with market analysis and campaign development in the DACH region.
- Showcase your ability to work effectively with cross-functional teams and stakeholders.
- Demonstrate your strong communication and presentation skills.
ATS Keywords: Marketing strategy, campaign development, market analysis, cross-functional team management, stakeholder communication, product marketing, brand marketing, social marketing, go-to-market strategy, audience segmentation, channel selection, campaign measurement, DACH market, Google products
ASSUMPTION: Google's application process is likely to be competitive, with a focus on finding candidates with strong marketing experience and skills.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Collaboration
- Inclusion
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Focused on results and impact
Self-Assessment Questions:
- Do you have a strong user-centric mindset and a passion for improving the user experience?
- Are you comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable working with data and using it to inform your marketing strategies and campaigns?
ASSUMPTION: Google places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- The role may require occasional travel to other Google offices or client sites.
- The work may be fast-paced and demanding, with tight deadlines and high expectations.
- The role may require working with a diverse range of stakeholders, including internal teams, external partners, and customers.
- The role may require working with complex data and analytics tools to inform marketing strategies and campaigns.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to other marketing manager roles within Google and other tech companies, but with a specific focus on the DACH region and Google's consumer products.
- The role requires a strong understanding of the DACH market and the ability to work effectively with both internal and external stakeholders.
- The role offers opportunities for career growth and development within Google's marketing organization or other related fields.
ASSUMPTION: While this role is similar to other marketing manager roles, it has a unique focus on the DACH region and Google's consumer products.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Google product in the DACH region.
- Conducting a market analysis to identify trends and customer needs in the DACH region and using that information to inform marketing strategies and campaigns.
- Managing a cross-functional team to develop and implement a go-to-market strategy for an existing Google product in the DACH region.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- What are the biggest challenges facing the marketing team in the DACH region?
- How does this role support Google's overall business objectives and strategy?
- What opportunities are there for growth and development within the marketing organization or other related fields?
- What is the work-life balance like for this role, and how is it supported by the company?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the DACH region and Google's consumer products.
- Prepare for your interviews by researching Google's products, market trends, and company values, and by practicing your communication and presentation skills.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
