Marketing Manager, Plumber Segments

📌 Core Information

🔹 Job Title: Marketing Manager, Plumber Segments

🔹 Company: GWA Group

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading category management and activation plans for plumber-specific offerings
• Collaborating with Sales and Marketing teams to drive growth and deliver standout experiences
• Working closely with key industry stakeholders to champion GWA's value proposition
• Bringing creativity and a solution-focused mindset to every project

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on customer-centric marketing for a specific trade segment.

📋 Key Responsibilities

✅ Lead the category management of the plumber-specific offerings

✅ Lead activation plans and campaigns tailored to the plumber segment

✅ Translate customer insights into actions that increase market share and brand engagement

✅ Support new product launches with plumber-focused strategies

✅ Be the day-to-day marketing contact for the plumber team and key customers

✅ Plan and execute POS, promotions, digital campaigns, and events

✅ Track campaign performance, manage budgets, and report ROI

✅ Collaborate on content and tools for professional partners and trade groups like Master Plumbers

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and stakeholder management, with a strong focus on customer-centric marketing.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Commerce, Business, or equivalent

Experience: 2-5 years of marketing, category, or key account experience in B2B or product-focused industries

Required Skills:

• Strong understanding of customer journey marketing and hands-on campaign execution skills
• Great relationship-building skills with a collaborative and commercial mindset
• Passion for working with trade customers and translating insight into action

Preferred Skills:

• Experience with Microsoft 360 for marketing automation
• Knowledge of the plumbing industry or trade segments

ASSUMPTION: Candidates with a strong marketing background and experience working with trade customers will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: AU$100,000 - AU$130,000 per annum (Based on industry standards for a Marketing Manager role with 2-5 years of experience in Australia)

Benefits:

• Hybrid working options
• Competitive remuneration and bonus structures
• Immersive onboarding program
• Learning & Development programs
• Great Rewards program
• Bathrooms & More program
• Volunteer and Community Service Leave
• Option to purchase additional annual leave
• Novated leasing options
• Health & Wellbeing Services
• Annual flu vaccinations
• Medibank Health Insurance discounts

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with 2-5 years of experience in Australia. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: 501-1,000 employees (Mid-sized)

Founded: 1886 (Over 130 years ago)

Company Description:

• GWA Group is a public company with a rich Australian and New Zealand heritage, technical expertise, and innovative drive
• Known for iconic market-leading brands such as Caroma, Methven, and Clark
• Committed to making everyday water experiences extraordinary, with a dedication to water sustainability, customer-first values, and community engagement

Company Specialties:

• Bathroom & Kitchens

Company Website: http://www.gwagroup.com.au/

ASSUMPTION: GWA Group is a well-established company with a strong focus on sustainability and customer-centric values.

📊 Role Analysis

Career Level: Mid-level Marketing role with potential for growth and career progression

Reporting Structure: This role reports directly to the Marketing Director and works closely with Sales, Merchant, Category Marketing teams, and key industry stakeholders

Work Arrangement: Hybrid (2-3 days on-site, remainder remote)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Marketing team
• Opportunities to work on high-impact projects and contribute to the company's success
• Chance to develop skills in trade marketing, category management, and stakeholder engagement

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 100 Mount St, Level 24, North Sydney, New South Wales 2060, Australia

Geographic Context:

• North Sydney is a vibrant, urban area with easy access to public transportation and nearby amenities
• Close proximity to the central business district (CBD) and other major attractions
• Ideal for professionals seeking a balance between city life and suburban living

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for hybrid work arrangement

ASSUMPTION: The North Sydney office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview or assessment with the hiring manager

Key Assessment Areas:

• Marketing and category management skills
• Customer-centric mindset and understanding of trade customers
• Collaboration and stakeholder engagement skills
• Creativity and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing, category, and trade customer experience
• Prepare examples of successful marketing campaigns or projects that demonstrate your skills and achievements
• Research GWA Group and the plumbing industry to showcase your understanding of the role and company

ATS Keywords: Marketing, Category Management, Trade Customers, Customer Journey, Campaign Execution, Stakeholder Engagement, Plumber Segment, B2B, Product-focused Industries

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments focused on marketing skills, customer-centric mindset, and collaboration.

🛠️ Tools & Technologies

• Microsoft 360 (for marketing automation)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft 360 for marketing automation and familiarity with CRM, marketing analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• We are One Team
• We are Customer Focused
• We Care for Each Other

Work Style:

• Collaborative and inclusive
• Customer-centric and focused on delivering exceptional experiences
• Supportive and committed to helping employees thrive, learn, and grow

Self-Assessment Questions:

• Do you have a strong customer-centric mindset and a passion for working with trade customers?
• Are you comfortable working in a collaborative, inclusive environment and engaging with stakeholders at all levels?
• Do you have a creative and solution-focused mindset, with the ability to translate insights into action?

ASSUMPTION: GWA Group values a collaborative, customer-centric, and supportive work environment, with a focus on helping employees thrive, learn, and grow.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with industry trends and competitor activities in the plumbing sector
• Meeting and exceeding performance targets and KPIs

ASSUMPTION: This role may present challenges in stakeholder management, hybrid work environment adaptation, industry knowledge, and performance targets.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the plumber segment, requiring a deep understanding of trade customers and their unique needs
• GWA Group's commitment to water sustainability and customer-first values sets it apart from other companies in the wholesale building materials industry
• This role offers opportunities for professional growth and development within the Marketing team and the broader organization

ASSUMPTION: This role is unique in its focus on the plumber segment and GWA Group's commitment to sustainability and customer-centric values, offering opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase market share among plumber customers
• Creating and implementing a customer journey map for the plumber segment, tailored to their unique needs and preferences
• Collaborating with the Sales team to create co-branded content and tools for professional partners and trade groups like Master Plumbers

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on customer-centric marketing, category management, and stakeholder engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities for this role?
• How does this role collaborate with the Sales, Merchant, and Category Marketing teams, as well as key industry stakeholders?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does GWA Group support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role's day-to-day responsibilities, collaboration, priorities, professional growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your marketing, category, and trade customer experience
• Prepare examples of successful marketing campaigns or projects that demonstrate your skills and achievements
• Research GWA Group and the plumbing industry to showcase your understanding of the role and company
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.