📌 Core Information
🔹 Job Title: Marketing Manager, PNT
🔹 Company: VIAVI Solutions
🔹 Location: Paeonian Springs, VA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a marketing plan and budget to support business unit sales objectives
- Leading a team of marketing communications specialists
- Collaborating with various stakeholders to understand requirements and develop marketing plans
- Coordinating with other marketing functions to execute marketing plans and campaigns
- Managing internal resources and external vendors to achieve critical aspects of marketing plan
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to manage budgets and teams effectively.
📋 Key Responsibilities
✅ Hold main accountability for a marketing plan and budget to support business unit sales objectives
✅ Manage a direct team of marketing communications specialists
✅ Work closely with executive, technical, and sales stakeholders to understand requirements, develop marketing plans, analyze results, and improve marketing effectiveness and efficiency
✅ Coordinate with other marketing functions to execute marketing plans and campaigns
✅ Lead internal resources and external vendors to achieve critical aspects of marketing plan, including trade shows, product marketing, advertising, digital marketing, public relations, and social media.
ASSUMPTION: This role requires a high level of organization and the ability to juggle multiple projects and priorities simultaneously with meticulous attention to detail.
🎯 Required Qualifications
Education: Bachelor of Arts in Marketing (or related field)
Experience: Minimum 3 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences
Required Skills:
- Strong background in B2B technology marketing
- Experience managing large budgets
- Strong content development and editing skills
- Familiarity with marketing technologies and platforms
- Ability to think strategically and execute
- Strong interpersonal and influencing skills
- Strong analytical and reporting skills
- Extreme organization and attention to detail
Preferred Skills:
- In-depth knowledge of relevant technologies (PNT) and market sectors (aerospace, defense, public safety, and critical infrastructure)
- Proven track record of generating awareness, demand, and sales with integrated marketing programs
- Customer-centric mindset
ASSUMPTION: Candidates with experience in the relevant technology and market sectors will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the telecommunications industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with up to 25% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VIAVI Solutions operates in the telecommunications industry, providing software and hardware platforms and instruments for physical, virtual, and hybrid networks, as well as anti-counterfeiting solutions for currency authentication.
Company Size: VIAVI Solutions has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.
Founded: VIAVI Solutions was founded in 1985 and has since grown to become a global leader in its industry.
Company Description:
- VIAVI Solutions is a global leader in network and service enablement and optical security performance products and solutions.
- The company's technologies contribute to the success of a wide range of customers, from the world's largest mobile operators and governmental entities to enterprise network and application providers to contractors laying the fiber and building the towers that keep us connected.
- VIAVI Solutions is committed to delivering innovative solutions that enable customers to achieve their business objectives and drive growth.
Company Specialties:
- Software and hardware platforms and instruments for physical, virtual, and hybrid networks
- Anti-counterfeiting solutions for currency authentication
Company Website: http://www.viavisolutions.com
ASSUMPTION: VIAVI Solutions' focus on innovation and customer success creates an environment where marketing professionals can make a significant impact.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and oversees a team of marketing communications specialists.
Work Arrangement: This role is on-site, with up to 25% travel required to attend trade shows and other events.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department
- Opportunities to gain experience in various marketing functions and expand skillset
- Chance to work on global campaigns and collaborate with international teams
ASSUMPTION: VIAVI Solutions offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: The primary office is located in Ashburn, Virginia, with additional offices in Chandler, Arizona, and San Jose, California.
Office Location(s): Ashburn, Virginia (primary); Chandler, Arizona; San Jose, California
Geographic Context:
- Ashburn, Virginia, is located in the Washington, D.C., metropolitan area, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and a diverse job market.
- The area has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
- The cost of living in Ashburn is generally higher than the national average, with median home prices around $500,000.
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional early mornings, late evenings, or weekend work to accommodate trade shows and events.
ASSUMPTION: Applicants should be comfortable working in an office environment and be prepared for occasional travel to attend trade shows and other events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the Director of Marketing
- Final interview with the hiring manager and/or other senior team members
- Background check and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Budget management
- Team leadership and management
- Interpersonal and communication skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience, skills, and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Be prepared to discuss your experience with relevant technologies and market sectors, as well as your familiarity with marketing platforms and tools
- Research VIAVI Solutions and the telecommunications industry to show your enthusiasm and knowledge
ATS Keywords: B2B technology marketing, program development, campaign management, trade shows, product marketing, digital marketing, advertising, public relations, social media, content development, analytical skills, interpersonal skills, budget management, strategic thinking, team management, attention to detail
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Applicants should be comfortable using a variety of marketing technologies and platforms to execute campaigns and analyze results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and team player
- Analytical and strategic thinker
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with a diverse range of stakeholders to develop and execute marketing plans?
- Do you have a proven track record of generating awareness, demand, and sales with integrated marketing programs?
ASSUMPTION: Applicants should be able to demonstrate their alignment with VIAVI Solutions' company values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities simultaneously
- Working with tight deadlines and budgets
- Adapting to changes in the market and competitive landscape
- Travel requirements for trade shows and other events
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on strategic planning and budget management
- The telecommunications industry is highly competitive, requiring a strong understanding of relevant technologies and market sectors
- This role offers growth opportunities for marketing professionals looking to advance their careers in a dynamic and innovative environment
ASSUMPTION: Applicants should research similar roles and the telecommunications industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch
- Managing a team to create and distribute content (e.g., whitepapers, blog posts, webinars) to generate leads and drive demand
- Collaborating with sales and product teams to create targeted marketing materials and messaging
- Analyzing campaign performance data to optimize future marketing efforts and improve ROI
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and their ability to drive results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role address them?
- How does this role collaborate with other marketing functions and departments to execute marketing plans and campaigns?
- What opportunities are there for professional development and growth within the marketing department?
- How does VIAVI Solutions support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does it foster an inclusive work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience, skills, and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Be prepared to discuss your experience with relevant technologies and market sectors, as well as your familiarity with marketing platforms and tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
