📌 Core Information
🔹 Job Title: Marketing Manager, Post-Acute Care Services
🔹 Company: Adventist HealthCare
🔹 Location: Gaithersburg, MD (Support Center)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with willingness to travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of integrated marketing campaigns
- Content development and management, including patient stories and health education materials
- Social media management and brand consistency
- Market research and data analysis to support strategic planning
- Collaboration with cross-functional teams to support marketing initiatives
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in marketing, communications, or a related field and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Implement integrated marketing plans to support organizational goals, including patient acquisition and community outreach
✅ Collaborate with internal and external teams to write and produce compelling content, including patient stories, service line highlights, and health education materials
✅ Coordinate multi-channel marketing campaigns (digital, print, email, events) ensuring timely and accurate execution
✅ Execute social media content plans aligned with AHC’s business objectives, creating, scheduling, and monitoring posts, and reporting on performance metrics
✅ Ensure all marketing materials align with brand guidelines and maintain a consistent visual and messaging identity
✅ Assist in gathering and summarizing market data, patient demographics, and competitive insights to support strategic planning
✅ Work closely with clinical, philanthropic, business development, and patient experience stakeholders to support marketing initiatives
ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills. The ideal candidate will be comfortable working with various teams and stakeholders to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or related field
Experience: Minimum of three years’ experience in public relations, marketing, communications, or journalism
Required Skills:
- Proficient in general computer software programs including Microsoft Word, Excel, PowerPoint, etc.
- Experience writing and editing newsletters/magazines
- Understanding of the news process and social media
- Strong writer with excellent communication, project management, and organizational skills
- Proficient in digital marketing platforms (Google Ads, Meta, CRM systems, CMS tools)
- Ability to manage multiple projects in a fast-paced environment
Preferred Skills:
- Experience in service line or product marketing
ASSUMPTION: While not explicitly stated, experience in healthcare marketing or a related industry would be beneficial for this role. Additionally, proficiency in data analysis tools may be helpful for market research tasks.
💰 Compensation & Benefits
Salary Range: $71,932.12 - $107,889.60 per year
Benefits:
- Medical, Prescription, Dental, and Vision coverage for employees and their eligible dependents
- Employer-paid Short & Long-Term Disability, Basic Life Insurance and AD&D
- Paid Time Off
- Employer retirement contribution and match after 1-year of eligible employment with a 3-year vesting period
- Voluntary benefits include flexible spending accounts, legal plans, and life, pet, auto, home, long term care, and critical illness & accident insurance
- Subsidized childcare at participating childcare centers
- Tuition Reimbursement
- Employee Assistance Program (EAP) support
Working Hours: Monday - Friday with willingness and ability to travel to multiple locations for events, meetings, conferences. Some nights and weekends required.
ASSUMPTION: The salary range provided is based on the job posting and is in line with industry standards for a Marketing Manager role with 2-5 years of experience in the healthcare industry.
📌 Applicant Insights
🔍 Company Context
Industry: Adventist HealthCare operates in the healthcare industry, specifically in hospitals and health care services. The healthcare industry is highly competitive and regulated, with a strong focus on patient care and community health.
Company Size: Adventist HealthCare has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Adventist HealthCare was founded in 1907 and has a long-standing tradition as the largest provider of charity care and community benefit in Montgomery County.
Company Description:
- Adventist HealthCare is a faith-based, not-for-profit organization dedicated to improving the health and well-being of people and communities through a ministry of physical, mental, and spiritual healing.
- The organization includes three acute-care hospitals, two physical rehabilitation hospitals, outpatient centers, imaging centers, home care services, employer health programs, and physician networks.
- Adventist HealthCare is nationally recognized and honored for its Cardiac, OB, Cancer, Stroke, Orthopedic, Rehabilitation, and Mental Health services.
Company Specialties:
- Heart & Vascular Care
- Cancer Care
- Emergency Care
- Pediatrics
- Rehabilitation Medicine
- Home Health Care
- Orthopedic Care
- Radiology & Diagnostic Imaging
- Health & Wellness
- Pregnancy Care & Birth
- Mental Health Care
- Surgery
- Primary Care
- Nursing
- Healthcare
- and Wellness
Company Website: AdventistHealthCare.com
ASSUMPTION: Adventist HealthCare’s mission and values are rooted in its faith-based origins, emphasizing compassion, community, and holistic care. Applicants should be comfortable working in a faith-based environment and align with the organization’s mission and values.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic planning, tactical execution, and cross-functional collaboration.
Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and works closely with various clinical, philanthropic, business development, and patient experience stakeholders.
Work Arrangement: This role is on-site, with a willingness and ability to travel to multiple locations for events, meetings, conferences. Some nights and weekends may be required.
Growth Opportunities:
- Progression to a Director-level role within Marketing or a related department
- Expansion of responsibilities and team leadership opportunities
- Career transition to other areas of the organization, such as business development, clinical operations, or philanthropy
ASSUMPTION: Adventist HealthCare offers opportunities for career growth and development, with a focus on internal promotions and skill-building. Applicants should be proactive in seeking out growth opportunities and demonstrating their interest in advancing within the organization.
🌍 Location & Work Environment
Office Type: The Support Center is a corporate office environment, with a mix of open and private workspaces.
Office Location(s): Gaithersburg, MD (Support Center)
Geographic Context:
- Gaithersburg is located in Montgomery County, Maryland, approximately 30 miles northwest of Washington, D.C.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- Montgomery County is home to a diverse population and a strong job market, with a variety of industries and employers.
Work Schedule: Monday - Friday, with willingness and ability to travel to multiple locations for events, meetings, conferences. Some nights and weekends may be required.
ASSUMPTION: Gaithersburg and the surrounding Montgomery County area offer a mix of urban and suburban living, with easy access to major highways and public transportation. The area is home to a diverse population and a strong job market, with a variety of industries and employers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Strategic planning and execution
- Cross-functional collaboration
- Adaptability and flexibility in a fast-paced environment
- Alignment with Adventist HealthCare’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in healthcare or a related industry.
- Prepare for behavioral interview questions that focus on your ability to manage multiple projects, collaborate with cross-functional teams, and adapt to a fast-paced environment.
- Research Adventist HealthCare’s mission, values, and recent marketing campaigns to demonstrate your understanding of the organization and its goals.
ATS Keywords: Marketing, Public Relations, Communications, Journalism, Project Management, Digital Marketing, Social Media, Content Development, Brand Consistency, Market Research, Collaboration, Writing, Interpersonal Skills, Organizational Skills, CRM Systems, CMS Tools
ASSUMPTION: Adventist HealthCare’s application process is designed to assess candidates’ marketing and communication skills, as well as their ability to collaborate with cross-functional teams and adapt to a fast-paced environment. Applicants should be prepared to demonstrate their understanding of the organization’s mission and values, as well as their relevant marketing and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- CMS tools (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Google Ads and Meta platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Adventist HealthCare uses a variety of tools and technologies to support its marketing efforts. Applicants should be comfortable using Microsoft Office Suite, CRM systems, CMS tools, and social media platforms. Familiarity with project management tools and Google Ads/Meta platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Community
- Excellence
- Integrity
- Wholeness
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Committed to Adventist HealthCare’s mission and values
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Adventist HealthCare’s mission and values, specifically compassion and community?
- How do you handle working in a fast-paced environment with multiple projects and tight deadlines?
- How do you approach collaborating with cross-functional teams to achieve marketing goals?
ASSUMPTION: Adventist HealthCare’s work environment is collaborative, team-oriented, and fast-paced. Applicants should be comfortable working in a dynamic environment and be committed to the organization’s mission and values.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Adapting to a fast-paced environment with changing priorities and workloads
- Collaborating effectively with cross-functional teams, including clinical, philanthropic, business development, and patient experience stakeholders
- Working with limited resources and budget constraints
- Balancing the need for creativity and innovation with adherence to brand guidelines and regulatory requirements
ASSUMPTION: The Marketing Manager role at Adventist HealthCare presents both opportunities and challenges. Applicants should be prepared to manage multiple projects simultaneously, adapt to a fast-paced environment, and collaborate effectively with cross-functional teams. Additionally, they should be comfortable working with limited resources and budget constraints and balancing creativity with adherence to brand guidelines and regulatory requirements.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles in healthcare, this position may require more cross-functional collaboration and adaptability to a fast-paced environment.
- Industry-specific context: The healthcare industry is highly regulated and competitive, with a strong focus on patient care and community health. Marketing efforts must align with regulatory requirements and industry best practices.
- Career path comparison: This role offers opportunities for career growth and development within Adventist HealthCare, with a focus on internal promotions and skill-building. Applicants should be proactive in seeking out growth opportunities and demonstrating their interest in advancing within the organization.
ASSUMPTION: While the Marketing Manager role at Adventist HealthCare shares similarities with other marketing roles in the healthcare industry, it also presents unique opportunities and challenges. Applicants should be prepared to manage multiple projects simultaneously, adapt to a fast-paced environment, and collaborate effectively with cross-functional teams. Additionally, they should be comfortable working with limited resources and budget constraints and balancing creativity with adherence to brand guidelines and regulatory requirements.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new service line, including patient stories, service line highlights, and health education materials
- Collaborating with clinical stakeholders to create and distribute a quarterly newsletter featuring patient stories, service line highlights, and health education materials
- Managing social media content plans aligned with AHC’s business objectives, creating, scheduling, and monitoring posts, and reporting on performance metrics
- Conducting market research and data analysis to support strategic planning and identify opportunities for service line expansion or improvement
ASSUMPTION: The Marketing Manager role at Adventist HealthCare involves a wide range of projects, from strategic planning and execution to tactical implementation and analysis. Applicants should be comfortable managing multiple projects simultaneously and adapting to a fast-paced environment.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple projects simultaneously with tight deadlines and competing priorities? How did you handle this?
- How have you approached collaborating with cross-functional teams to achieve marketing goals in the past? Can you provide an example?
- How do you balance the need for creativity and innovation with adherence to brand guidelines and regulatory requirements?
- What strategies do you use to stay organized and manage your workload in a fast-paced environment?
- How do you approach working with limited resources and budget constraints? Can you provide an example of a successful project you completed with limited resources?
ASSUMPTION: Applicants should prepare thoughtful and specific responses to these interview questions, drawing on their relevant marketing and communication skills, as well as any experience in healthcare or a related industry. They should also be prepared to demonstrate their understanding of Adventist HealthCare’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight relevant marketing and communication skills, as well as any experience in healthcare or a related industry.
- Prepare for behavioral interview questions that focus on your ability to manage multiple projects, collaborate with cross-functional teams, and adapt to a fast-paced environment.
- Research Adventist HealthCare’s mission, values, and recent marketing campaigns to demonstrate your understanding of the organization and its goals.
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
