Marketing Manager, Practice Marketing

📌 Core Information

🔹 Job Title: Marketing Manager, Practice Marketing

🔹 Company: Dentalcorp

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (4 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (4 days/week) with remote Fridays

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for a portfolio of dental practices
• Driving practice growth through data-driven insights and relationship management
• Managing marketing action plans, budget control, and practice-level rebranding initiatives
• Collaborating with cross-functional teams to deliver excellent service to practices

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and relationship-building skills. The ideal candidate will have experience in B2C marketing, preferably in healthcare services, and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Proactively manage a portfolio of regional dental practices through data and insights

✅ Optimize marketing funnels and present results to operations teams and practices

✅ Develop competitive practice scorecards and leverage patient insights for growth opportunities

✅ Perform monthly KPI reviews and provide action plans to drive growth

✅ Own the marketing action plans for the bottom 10 practices

✅ Build and nurture practice relationships

✅ Initiate and rollout practice-level rebrands as applicable

✅ Develop complimentary marketing plans and provide yearly practice-level budgeting

✅ Collaborate with marketing and other disciplines to support practice growth

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution. The ideal candidate will be comfortable working independently and in a team environment, with a strong focus on driving results.

🎯 Required Qualifications

Education: Post-secondary education in Business/Marketing or a related field

Experience: Minimum of 5-7 years progressive B2C marketing experience, with healthcare services marketing experience being an asset

Required Skills:

• Exceptional project management abilities, including managing budgets, vendors, and deadlines
• Strong business judgement and decision-making skills
• Strong business acumen, analytical abilities, interpersonal, and communication skills
• Ability to leverage patient insights, analytics, and marketing research to identify growth opportunities
• Strong team orientation and leadership through influence skills

Preferred Skills:

• Fluency in French (an asset)

ASSUMPTION: The required skills listed above are essential for success in this role. While the preferred skill is not required, it may provide a competitive advantage in certain situations.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, Monday to Thursday (in office), Friday (remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in Toronto. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Dentalcorp operates in the healthcare industry, focusing on dental services. The dental industry in Canada is valued at CAD 17 billion and is expected to grow at a CAGR of 3.5% from 2021 to 2028 (Grand View Research).

Company Size: Dentalcorp is a large organization with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Dentalcorp was founded in 2011 and has since grown to become Canada's largest network of dental practices.

Company Description:

• Dentalcorp acquires leading dental practices and unites them in a common goal to be Canada's most trusted healthcare network
• The company offers world-class resources to partners, including talent and recruitment, human resources, training and development, legal and compliance, practice optimization, marketing, IT, procurement, finance, AP, and payroll
• Dentalcorp is committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences

Company Specialties:

• Partnership models
• Strategic resources
• Vision, commitment, innovation, leadership, excellence, integrity, and collaboration

Company Website: http://www.dentalcorp.ca

ASSUMPTION: Dentalcorp's focus on providing world-class resources to partners and its commitment to excellence in healthcare make it an attractive employer for marketing professionals seeking to grow their careers in the dental industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager, Practice Marketing, reports directly to the Senior Director, Practice Marketing and works closely with operations teams and dental practices.

Work Arrangement: This is a hybrid role, with the candidate working on-site for four days a week and remotely on Fridays.

Growth Opportunities:

• Advancement to a senior-level marketing role within the company
• Expansion of responsibilities to include additional practice portfolios or marketing functions
• Development of leadership and management skills through collaboration with cross-functional teams

ASSUMPTION: The growth opportunities listed above are based on typical career progression paths within the marketing field and the company's structure. Actual opportunities may vary depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: The company's support center is located in a high-rise office building in downtown Toronto.

Office Location(s): 181 Bay Street, 26th Floor, Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, with a population of over 2.9 million people
• The city is known for its multiculturalism, vibrant arts scene, and diverse food culture
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: The work schedule is Monday to Thursday (in office) and Friday (remote), with standard business hours.

ASSUMPTION: The work environment at Dentalcorp's support center is likely to be collaborative and professional, with a focus on driving results and supporting the growth of dental practices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other stakeholders
• Final interview with the senior director or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Relationship-building and communication skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your experience with data-driven marketing strategies and growth initiatives
• Research Dentalcorp's business and the dental industry to demonstrate your understanding of the company and its market

ATS Keywords: B2C marketing, project management, data insights, marketing research, budget management, team collaboration, leadership, practice marketing, growth opportunities, KPI reviews, reputation management

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may be required for this position. The specific tools used may vary depending on the company's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Collaborative
• Innovative
• Accountable
• Committed

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable
• Strategic

Self-Assessment Questions:

• How do you demonstrate a commitment to patient-centric care in your marketing strategies?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive results?
• How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Dentalcorp values candidates who are patient-centric, collaborative, innovative, accountable, and committed to driving results in a dynamic work environment.

⚠️ Potential Challenges

• Managing a large portfolio of dental practices with varying needs and priorities
• Balancing strategic planning with day-to-day account management tasks
• Adapting to a fast-paced, changing work environment
• Working with diverse stakeholders, including operations teams and dental practice owners

ASSUMPTION: The potential challenges listed above are common to marketing roles in large organizations and can be mitigated through strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager in other industries, but with a focus on dental practice marketing
• Unlike other marketing roles, this position requires a strong understanding of the dental industry and its unique challenges
• Career progression in this role may involve expanding responsibilities to include additional practice portfolios or marketing functions

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on dental practice marketing and the unique challenges of the dental industry set it apart from other roles in the field.

📝 Sample Projects

• Developing a competitive practice scorecard to benchmark a dental practice's performance against its competitors
• Conducting a market analysis to identify growth opportunities for a portfolio of dental practices
• Managing a practice-level rebranding initiative, including coordinating with vendors and ensuring brand consistency across all touchpoints

ASSUMPTION: The sample projects listed above are based on the responsibilities outlined in the job description and provide a sense of the types of initiatives the marketing manager may be expected to lead.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into that strategy?
• How does the company support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign for one of the company's dental practices, and what made it successful?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated in this role?
• What opportunities exist for collaboration with other departments or teams within the company?

ASSUMPTION: The key questions listed above are designed to provide insight into the company's marketing strategy, culture, and expectations for the role, as well as the candidate's fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your experience with data-driven marketing strategies and growth initiatives
• Research Dentalcorp's business and the dental industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.