📌 Core Information
🔹 Job Title: Marketing Manager, Premiere Beauty Shows
🔹 Company: Informa Group Plc.
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing sales marketing strategies and campaigns to support sales goals and drive new leads
- Managing the customer experience across digital tools and channels, ensuring seamless interactions and meeting objectives
- Collaborating with internal sales and marketing teams, as well as external agencies, to align on support needs and execute campaigns
- Attending Premiere Shows and other industry events to build relationships with key customers and gather insights
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on sales marketing strategies and implementation. Candidates should have experience in creating and executing email marketing campaigns, using CRM tools, and writing targeted marketing copy.
📋 Key Responsibilities
✅ Develop and implement sales marketing strategies and campaigns to support sales goals, drive new leads, and ensure customer satisfaction
✅ Create and manage sales and sponsorship email campaigns with targeted messaging, segmentation, and best practices to drive conversions and keep customers informed
✅ Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in shows and sponsorship opportunities
✅ Manage the end-to-end customer experience across digital tools and channels, ensuring seamless interactions and meeting objectives for each platform
✅ Craft educational resources and tutorials to empower exhibitors and enhance their performance
✅ Collaborate with advertising agencies on digital advertising strategy and execution to generate exhibit sales leads
✅ Build relationships with key customers and develop cross-marketing plans to promote their presence at the show and drive interest from their following
✅ Analyze channel marketing performance to employ optimizations and inform future strategies
✅ Liaise with Sales Support and Marketing Data Manager to pull and query sales records and reports needed to deploy and inform marketing campaigns
✅ Attend Premiere Shows, as well as potential competitor shows, other industry events, and customer meetings as needed
ASSUMPTION: This role requires strong collaboration with colleagues and a willingness to explore new tactics to achieve growth and engagement. Candidates should be proactive self-starters with a desire to take projects and run with them.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 years of proven work experience in a B2B marketing role
Required Skills:
- Proven experience creating and executing email marketing campaigns, with Eloqua experience being a plus
- Experience using a CRM tool, specifically Salesforce
- Excellent writing skills, with a demonstrated ability to write targeted marketing copy for sales materials, presentations, website, advertisements, and email campaigns
- Extremely detailed, ensuring "no stone is unturned" before a campaign deploys
- A proactive self-starter with a desire to take projects and run with them
- Understanding of sales processes and tactics
- Experience prioritizing customer satisfaction through engagement and support
- Problem-solving skills, balancing stakeholder needs while maintaining brand and business objectives
- Out-of-the-box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging customers
- Data-driven, with the ability to analyze data, create reports, and utilize insights
- Proficiency in MS Office, including Word, Excel, and PowerPoint
- Self-motivated, collaborative, and high energy
- Ability to travel up to 25%
Preferred Skills:
- Experience with digital advertising strategy and execution
- Familiarity with the beauty industry
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on sales marketing strategies and implementation. They should also have experience in creating and executing email marketing campaigns, using CRM tools, and writing targeted marketing copy.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year, depending on experience
Benefits:
- Competitive compensation package
- Access to LinkedIn Learning and other development/training opportunities
- Health and wellness benefits (medical, dental, eye)
- 401K and matching
- Generous PTO policy
- Work-life balance
Working Hours: Full-time, with a hybrid work arrangement requiring in-office attendance three days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the B2B marketing field. Benefits are subject to change and may vary based on the company's policies and the employee's location.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide. This size allows for ample opportunities for growth and collaboration across various brands and markets.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, United Kingdom.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa offers a competitive compensation package, access to LinkedIn Learning, health and wellness benefits, 401K and matching, a generous PTO policy, and a focus on work-life balance.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of brands and markets. This role focuses on the Premiere Beauty Shows brand within the company's portfolio.
📊 Role Analysis
Career Level: This role is a mid-level marketing management position, requiring 5-10 years of experience in B2B marketing.
Reporting Structure: The Marketing Manager, Premiere Beauty Shows, will report directly to the Marketing Director and collaborate closely with internal sales and marketing teams, as well as external agencies.
Work Arrangement: This role follows a hybrid work arrangement, requiring in-office attendance three days a week.
Growth Opportunities:
- As Informa Group Plc. is a large company with a diverse range of brands and markets, there may be opportunities for career progression within the organization.
- This role offers the chance to work on high-profile events and collaborate with various teams, providing ample opportunities for professional development.
ASSUMPTION: This role offers growth opportunities within the company and the chance to work on high-profile events, providing ample opportunities for professional development.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s Orlando office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): 5850 T G Lee Boulevard, Suite 210, Orlando, FL 32822, USA
Geographic Context:
- Orlando is a major city in Florida, known for its tourism industry and various events throughout the year.
- The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities.
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, with a hybrid work arrangement requiring in-office attendance three days a week
ASSUMPTION: The Orlando office of Informa Group Plc. provides a modern, professional work environment with a collaborative and inclusive culture. The city of Orlando offers a diverse range of cultural attractions, entertainment options, and outdoor activities, with a humid subtropical climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and potential team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and sales strategy development and implementation
- Email marketing campaign creation and management
- Customer experience management
- Collaboration and communication skills
- Problem-solving and out-of-the-box thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as your ability to create and manage email marketing campaigns.
- Prepare examples of successful marketing campaigns you've worked on in the past, focusing on their impact on sales and customer satisfaction.
- Research the Premiere Beauty Shows brand and the beauty industry to demonstrate your understanding of the role and its context.
ATS Keywords: B2B marketing, sales marketing strategies, email marketing, CRM tools, customer satisfaction, problem-solving, data analysis, MS Office, collaboration, proactive, detail-oriented, digital advertising, lead generation, customer engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and sales strategy development and implementation skills, as well as their ability to create and manage email marketing campaigns. Candidates should tailor their application materials to highlight their relevant experience and prepare examples of successful marketing campaigns they've worked on in the past.
🛠️ Tools & Technologies
- Eloqua (email marketing platform)
- Salesforce (CRM tool)
- MS Office (Word, Excel, PowerPoint)
- Various digital advertising platforms
ASSUMPTION: This role requires proficiency in Eloqua, Salesforce, and MS Office, as well as familiarity with various digital advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company fosters a collaborative and inclusive work environment, encouraging colleagues to join in and make things happen.
- Informa is committed to diversity, equity, and inclusion, ensuring that all perspectives and backgrounds are welcomed.
Work Style:
- Collaborative and inclusive
- Proactive and energetic
- Focused on driving growth and engagement
- Data-driven and analytical
Self-Assessment Questions:
- Do you have experience creating and executing email marketing campaigns, with a focus on driving conversions and customer satisfaction?
- Are you comfortable working in a hybrid work arrangement, with a requirement to attend the office three days a week?
- Do you have strong collaboration and communication skills, with the ability to work effectively with internal and external teams?
- Are you proactive, energetic, and detail-oriented, with a willingness to explore new tactics to achieve growth and engagement?
- Do you have experience using CRM tools, specifically Salesforce, to manage customer relationships and inform marketing campaigns?
ASSUMPTION: Informa Group Plc. values collaboration, inclusivity, proactivity, energy, and data-driven decision-making. Candidates should assess their fit with these values and work style preferences before applying for this role.
⚠️ Potential Challenges
- This role requires a strong background in B2B marketing, with a focus on sales marketing strategies and implementation. Candidates may face a steep learning curve if they lack relevant experience.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The role may require travel up to 25%, which could be challenging for candidates with personal or family commitments that limit their availability for travel.
- The Orlando office of Informa Group Plc. may have a fast-paced and demanding work environment, which could be challenging for candidates who prefer a more laid-back or flexible work environment.
ASSUMPTION: Candidates should carefully consider their fit with the required skills, work arrangement, and potential challenges before applying for this role.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions within the B2B marketing field, with a focus on sales marketing strategies and implementation.
- However, this role is unique in its focus on the Premiere Beauty Shows brand within the beauty industry, requiring candidates to have a strong understanding of the market and its trends.
- Career progression opportunities may vary depending on the company's size and structure, as well as the candidate's individual growth trajectory.
ASSUMPTION: This role is similar to other marketing manager positions within the B2B marketing field, with a unique focus on the Premiere Beauty Shows brand within the beauty industry. Career progression opportunities may vary depending on the company's size and structure, as well as the candidate's individual growth trajectory.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive exhibit sales leads for an upcoming Premiere Beauty Show
- Creating and managing a digital advertising strategy to promote a sponsorship opportunity for a key customer
- Designing and implementing a customer satisfaction survey to gather insights and inform future marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Manager, Premiere Beauty Shows role, focusing on sales marketing strategies, email marketing, customer experience management, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa Group Plc. support the growth and development of its employees?
- What are the most challenging aspects of working in the beauty industry, and how does this role address those challenges?
- How does Informa Group Plc. foster a collaborative and inclusive work environment, and what specific initiatives are in place to support this culture?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as your ability to create and manage email marketing campaigns.
- Prepare examples of successful marketing campaigns you've worked on in the past, focusing on their impact on sales and customer satisfaction.
- Research the Premiere Beauty Shows brand and the beauty industry to demonstrate your understanding of the role and its context.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
