📌 Core Information
🔹 Job Title: Marketing Manager, Premiere Beauty Shows
🔹 Company: Informa Group Plc.
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing sales marketing strategies and campaigns to support sales goals and drive new leads
- Managing customer experience across digital tools and channels to ensure exhibitor satisfaction
- Collaborating with internal sales and marketing teams to align on support needs throughout the campaign cycle
- Creating and managing sales and sponsorship email campaigns with targeted messaging and segmentation
- Attending Premiere Shows and other industry events to build relationships with key customers and develop cross-marketing plans
ASSUMPTION: This role requires a strong background in B2B marketing, sales marketing strategies, and implementation. The ideal candidate will have experience in email marketing, CRM tools, and sales processes.
📋 Key Responsibilities
✅ Develop and implement sales marketing strategies and campaigns to support sales goals, drive new leads, and ensure exhibitor satisfaction
✅ Create and manage sales and sponsorship email campaigns with targeted messaging, segmentation, and email best practices
✅ Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in shows and sponsorship opportunities
✅ Manage the end-to-end customer experience across digital tools and channels, ensuring seamless interactions and meeting objectives for each platform
✅ Craft educational resources and tutorials to empower exhibitors and enhance their performance
✅ Collaborate with advertising agency on digital advertising strategy and execution to generate exhibit sales leads
✅ Build relationships with key customers and develop cross-marketing plans to promote their presence at the show and drive interest from their following
✅ Analyze channel marketing performance to employ optimizations and inform future strategies
✅ Liaise with Sales Support and Marketing Data Manager to pull and query sales records and reports needed to deploy and inform marketing campaigns
✅ Attend Premiere Shows as well as potential competitor shows, other industry events, and customer meetings as needed
ASSUMPTION: The role may require occasional travel to attend events and meetings, with an estimated travel percentage of 25%.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 years of proven work experience in a B2B marketing role
Required Skills:
- Proven experience in creating and executing email marketing campaigns (Eloqua experience a plus)
- Experience using a CRM tool, specifically Salesforce
- Excellent writing skills with demonstrated ability to write targeted marketing copy for sales materials, presentations, website, advertisements, and email campaigns
- Extremely detailed and proactive self-starter with a desire to take projects and run with them
- Understanding of sales processes and tactics
- Experience in prioritizing customer satisfaction through engagement and support
- Problem-solving skills with the ability to balance stakeholder needs while maintaining brand and business objectives
- Out-of-the-box thinking with a willingness to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging customers
- Data-driven mindset with the ability to analyze data, create reports, and utilize insights
- Proficiency in MS Office including Word, Excel, and PowerPoint
- Self-motivated, collaborative, and high-energy
Preferred Skills:
- Experience with specific industry events or trade shows
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with experience in email marketing, CRM tools, and sales processes. Familiarity with the beauty industry or related events is a plus.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year, depending on experience
Benefits:
- Competitive compensation package
- Access to LinkedIn Learning and other development/training opportunities
- Health and wellness benefits (medical, dental, eye)
- 401K and matching
- Generous PTO policy
- Work-life balance
Working Hours: Full-time, with an estimated 40 hours per week. This role follows a hybrid working model, requiring in-office attendance three days a week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the beauty industry or related fields. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. has over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, United Kingdom.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more brands in diverse markets.
- Informa offers a fantastic, inclusive community of colleagues across 30 countries, providing opportunities for growth and professional development.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and brands. Applicants can expect a dynamic and fast-paced work environment with ample opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Marketing Manager, Premiere Beauty Shows, will report directly to the Senior Marketing Manager or similar role within the organization.
Work Arrangement: This role follows a hybrid working model, requiring in-office attendance three days a week, with the remaining two days worked remotely.
Growth Opportunities:
- As Informa Group Plc. is a large organization with numerous business units, there may be opportunities for internal transfers or promotions within the marketing department or other departments within the company.
- The company offers access to LinkedIn Learning and other development/training opportunities, allowing employees to enhance their skills and advance their careers.
- The beauty industry is a growing and dynamic market, providing opportunities for career growth and development within the role and the industry as a whole.
ASSUMPTION: The Marketing Manager, Premiere Beauty Shows, is a critical role within the organization, responsible for driving sales and marketing strategies and ensuring exhibitor satisfaction. Success in this role may lead to opportunities for career advancement within the marketing department or other departments within the company.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s Orlando office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 5850 T G Lee Boulevard, Suite 210, Orlando, FL 32822, USA
Geographic Context:
- Orlando, Florida, is a major hub for the beauty industry, with numerous events, trade shows, and conferences taking place throughout the year.
- The city offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities, providing a high quality of life for residents and visitors alike.
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers, making it an ideal year-round destination for events and tourism.
Work Schedule: This role follows a hybrid working model, requiring in-office attendance three days a week, with the remaining two days worked remotely. The work schedule is estimated to be 40 hours per week, with standard business hours.
ASSUMPTION: The Orlando office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development. The office is conveniently located near major highways and attractions, making it easily accessible for employees and visitors.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the senior leadership team or decision-maker
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and sales strategy development and implementation
- Email marketing campaign creation and management
- Customer experience management and enhancement
- Relationship building and customer satisfaction
- Data analysis and reporting
- Problem-solving and out-of-the-box thinking
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience with email marketing campaigns, CRM tools, and sales processes.
- Demonstrate your understanding of the beauty industry and the role's responsibilities by providing specific examples of how your skills and experience align with the job requirements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, customer satisfaction strategies, and marketing campaign development and execution.
ATS Keywords: B2B Marketing, Sales Marketing Strategies, Email Marketing, CRM Tools, Sales Processes, Customer Satisfaction, Problem Solving, Data Analysis, Collaboration, Digital Advertising, Content Creation, Lead Generation, Customer Experience, Proactive Self-Starter, Detail-Oriented, Out of the Box Thinking
ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage and review job applications. Applicants should include relevant keywords from the job description in their resume to increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Eloqua (email marketing automation platform)
- Salesforce (CRM tool)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The Marketing Manager, Premiere Beauty Shows, will be expected to have proficiency in email marketing automation platforms, CRM tools, and Microsoft Office Suite. Familiarity with project management and marketing analytics tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa Group Plc. prioritizes customer satisfaction and strives to create meaningful connections with its customers through its events, content, and services.
- Collaborative: The company fosters a culture of collaboration and teamwork, encouraging employees to work together to achieve common goals and drive success.
- Innovative: Informa Group Plc. encourages its employees to think creatively and challenge the status quo to develop new and improved solutions for its customers.
Work Style:
- Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change.
- Data-driven: Informa Group Plc. uses data and analytics to inform its decision-making processes and drive continuous improvement.
- Customer-focused: The company prioritizes customer satisfaction and strives to create meaningful connections with its customers through its events, content, and services.
Self-Assessment Questions:
- Do you have experience creating and executing email marketing campaigns, and are you comfortable using email marketing automation platforms such as Eloqua?
- Are you familiar with CRM tools, specifically Salesforce, and comfortable using them to manage customer relationships and sales processes?
- Do you have strong writing skills and the ability to create targeted marketing copy for sales materials, presentations, website, advertisements, and email campaigns?
- Are you a proactive self-starter with a desire to take projects and run with them, and do you have experience in prioritizing customer satisfaction through engagement and support?
- Are you comfortable working in a hybrid environment, with a mix of on-site and remote work, and do you have the ability to manage your time and priorities effectively in a remote setting?
ASSUMPTION: Informa Group Plc. values employees who are customer-centric, collaborative, and innovative, with a dynamic, data-driven, and customer-focused work style. Applicants should assess their fit with these values and work style preferences before applying for the role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and the ability to prioritize effectively.
- Working in a hybrid environment may present challenges in terms of communication and collaboration with remote team members.
- Occasional travel may be required to attend events and meetings, which may disrupt personal or family schedules.
- The beauty industry is a competitive and dynamic market, with constant changes and innovations that may require the Marketing Manager to stay up-to-date with industry trends and developments.
ASSUMPTION: The Marketing Manager, Premiere Beauty Shows, should be prepared to face these potential challenges and have strategies in place to overcome them effectively.
📈 Similar Roles Comparison
- Marketing Manager, Premiere Beauty Shows vs. Marketing Manager, Industry Events: Both roles require strong marketing and sales strategy development and implementation skills, as well as experience in email marketing campaign creation and management. However, the Marketing Manager, Premiere Beauty Shows, focuses specifically on the beauty industry and its related events, while the Marketing Manager, Industry Events, may have a broader scope across various industries and events.
- Marketing Manager, Premiere Beauty Shows vs. Marketing Coordinator, Industry Events: The Marketing Manager, Premiere Beauty Shows, has a broader scope of responsibilities and requires more strategic thinking and leadership skills than the Marketing Coordinator, Industry Events. The Marketing Coordinator role may focus more on tactical execution and support for marketing campaigns and projects.
- Marketing Manager, Premiere Beauty Shows vs. Sales Manager, Industry Events: Both roles require strong sales and customer relationship management skills, as well as experience in sales processes and tactics. However, the Marketing Manager, Premiere Beauty Shows, focuses on driving sales through marketing strategies and campaigns, while the Sales Manager, Industry Events, may have a broader scope of responsibilities, including direct sales and account management.
ASSUMPTION: Applicants should consider their career goals and long-term aspirations when comparing similar roles within the industry. The Marketing Manager, Premiere Beauty Shows, may provide a unique opportunity to gain specialized experience in the beauty industry and develop a strong foundation in marketing and sales strategy development and implementation.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive exhibit sales for an upcoming Premiere Beauty Show, with a focus on segmentation, targeted messaging, and optimized email design
- Creating and managing a customer satisfaction survey to gather feedback from exhibitors and attendees following a Premiere Beauty Show, with a focus on identifying areas for improvement and enhancing the overall customer experience
- Developing and implementing a digital advertising strategy to generate exhibit sales leads for a Premiere Beauty Show, with a focus on targeted online advertising channels, optimized ad creative, and effective landing page design
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Marketing Manager, Premiere Beauty Shows, role. Applicants should be prepared to provide specific examples of their experience and accomplishments in these areas during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and sales strategy for Premiere Beauty Shows, and what are the key objectives for the next year?
- What are the most significant challenges facing the beauty industry, and how can this role help address them?
- How does Informa Group Plc. support the professional development and growth of its marketing and sales team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other departments within Informa Group Plc., such as sales, customer service, and event management?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role's responsibilities, priorities, and expectations, as well as the company's culture and values. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing and sales experience, as well as any experience with email marketing campaigns, CRM tools, and sales processes.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, customer satisfaction strategies, and marketing campaign development and execution.
- If selected for an interview, be prepared to provide specific examples of your experience and accomplishments in these areas, as well as your thoughts on the role's responsibilities and priorities.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
