📌 Core Information
🔹 Job Title: Marketing Manager, Product & Demand Gen
🔹 Company: Informa Group Plc.
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B demand generation strategies to drive exhibitor and sponsor acquisition across GDC’s portfolio.
- Collaborating with cross-functional teams to create and manage sales materials, including sponsor prospectuses, sales decks, and landing pages.
- Monitoring and analyzing campaign performance, delivering actionable insights to improve ROI and retention.
- Partnering with Sales and Operations to ensure accurate lead scoring, routing, and attribution using Salesforce and Eloqua.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Developing and executing multi-channel demand gen strategies to drive revenue and pipeline growth.
✅ Collaborating with Digital Marketing on segmentation, targeting, database strategy, and campaign delivery optimization.
✅ Creating and managing sales materials, including sponsor prospectuses, sales decks, and landing pages.
✅ Monitoring and analyzing campaign performance, delivering actionable insights to improve ROI and retention.
✅ Partnering with Sales and Operations to ensure accurate lead scoring, routing, and attribution using Salesforce and Eloqua.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization. Strong project management skills are essential to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-7 years of B2B marketing experience, ideally in events, tech, SaaS, or the gaming ecosystem.
Required Skills:
- Proven success executing multi-channel demand gen strategies that drive revenue and pipeline growth.
- Proficient in Eloqua, Salesforce, and data-driven campaign analysis and optimization.
- Excellent writing, storytelling, and persona-based messaging capabilities.
- Highly collaborative, organized, and comfortable leading cross-functional initiatives.
Preferred Skills:
- Experience in games, media, or B2B tech/creative events.
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in events or tech, will be well-suited for this role. Familiarity with the gaming industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year, depending on experience
Benefits:
- Freedom & Flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
- Great Community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader Impact: take up to four days per year to volunteer, with charity match funding available too.
- Career Opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- Time Out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: Informa offers a competitive benefits package that prioritizes work-life balance, professional development, and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering colleagues the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a well-established, global organization with a strong presence in various industries, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Manager, Product & Demand Gen, will report directly to the Head of Marketing for GDC and work closely with cross-functional teams, including Sales, Event Production, Creative, and Digital Marketing.
Work Arrangement: This role is based in Santa Monica, California, with remote flexibility. The work arrangement is full-time, with a standard 40-hour workweek.
Growth Opportunities:
- As Informa is a large organization with multiple business units, there may be opportunities for internal transfers or promotions within the marketing department or other divisions.
- With a strong focus on professional development, Informa offers various training and learning opportunities to help employees grow their careers.
- The gaming industry is dynamic and growing, presenting numerous opportunities for career advancement and specialization.
ASSUMPTION: This role offers a unique opportunity to work in the gaming industry, with ample growth potential and exposure to various aspects of marketing.
🌍 Location & Work Environment
Office Type: Informa’s Santa Monica office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2644 30th Street, Santa Monica, CA 90405, USA
Geographic Context:
- Santa Monica is a coastal city in California, known for its beaches, parks, and vibrant arts and culture scene.
- The city offers a mix of urban and suburban living, with easy access to public transportation and major highways.
- Santa Monica has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, Informa offers flexible working arrangements, allowing employees to work from home or adjust their hours as needed.
ASSUMPTION: The Santa Monica office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company’s careers portal.
- Phone or video screening with the HR department to assess qualifications and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
- Background check and reference checks for the final candidate.
- Job offer and onboarding for the successful applicant.
Key Assessment Areas:
- Marketing strategy and campaign development skills.
- Data-driven decision-making and analytics capabilities.
- Collaboration and communication skills, particularly in a cross-functional environment.
- Cultural fit and alignment with Informa’s values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in B2B environments.
- Demonstrate your understanding of the gaming industry and GDC’s events and digital portfolio.
- Showcase your ability to develop and execute strategic, data-driven marketing campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration abilities, and adaptability in a fast-paced environment.
ATS Keywords: B2B marketing, demand generation, campaign strategy, sales enablement, marketing automation, lead generation, event marketing, gaming industry, GDC, Informa
ASSUMPTION: Informa’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Eloqua (marketing automation platform)
- Salesforce (customer relationship management software)
- Microsoft Office Suite (word processing, presentations, and spreadsheets)
- Google Workspace (collaboration and productivity tools)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- SEO and SEM tools (Google Analytics, Google Ads, SEMrush, Ahrefs)
- Email marketing platforms (Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa prioritizes understanding and meeting the needs of its customers, whether they are event attendees, sponsors, or strategic partners.
- Collaborative: Informa fosters a culture of teamwork and cross-functional collaboration to drive innovation and success.
- Inclusive: Informa is committed to creating an inclusive environment where all employees feel valued, respected, and empowered to bring their authentic selves to work.
- Agile: Informa embraces a growth mindset, encouraging employees to be adaptable, resilient, and open to change.
Work Style:
- Strategic: Informa values strategic thinkers who can develop and execute innovative marketing campaigns that drive revenue growth and customer engagement.
- Data-driven: Informa prioritizes data-driven decision-making and continuous optimization to improve campaign performance and ROI.
- Collaborative: Informa fosters a culture of teamwork and cross-functional collaboration, with a strong emphasis on communication and active listening.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful B2B marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment, with a strong focus on data-driven decision-making?
- Do you thrive in a collaborative, cross-functional setting, with a focus on customer-centric marketing strategies?
ASSUMPTION: Candidates who align with Informa’s values and work style will be well-suited for this role and the organization’s culture.
⚠️ Potential Challenges
- The gaming industry is dynamic and fast-paced, requiring candidates to stay up-to-date with the latest trends and technologies.
- This role involves managing multiple campaigns and stakeholders simultaneously, which can be challenging and time-consuming.
- The B2B marketing landscape is constantly evolving, with new channels and platforms emerging regularly. Candidates must be adaptable and open to learning new tools and technologies.
- Informa is a large organization with multiple business units, which can present opportunities for career growth but also competition for resources and advancement.
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the gaming industry, this position offers a unique opportunity to work on GDC’s portfolio of events and digital products, with a strong focus on revenue growth and customer acquisition.
- Informa’s size and global presence provide ample opportunities for career growth and development, compared to smaller organizations in the gaming industry.
- This role requires a balance of strategic thinking and tactical execution, with a strong emphasis on data-driven decision-making and continuous optimization. Candidates should be comfortable working in a fast-paced, dynamic environment and adaptable to change.
ASSUMPTION: Candidates should research similar roles in the gaming industry and compare the responsibilities, requirements, and benefits to ensure a strong fit with their career goals and expectations.
📝 Sample Projects
- Developing and executing a multi-channel demand gen campaign to drive exhibitor acquisition for GDC’s annual event, with a focus on targeted email outreach, social media engagement, and SEO optimization.
- Creating and managing a suite of sales enablement materials, including sponsor prospectuses, sales decks, and landing pages, to support the sales team’s efforts in securing strategic partnerships and sponsorships.
- Analyzing campaign performance data to identify trends, optimize messaging, and improve ROI, with a focus on driving revenue growth and customer retention.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Manager, Product & Demand Gen role at GDC.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team’s structure and how this role fits within the organization?
- How does Informa support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration with other business units or departments within Informa?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the organization, ensuring a strong fit with their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers portal.
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B environments.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration abilities, and adaptability in a fast-paced environment.
- Research Informa’s company culture and values, and be prepared to discuss how your skills and experiences align with their mission and goals.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and ask about next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
