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Marketing Manager - Programs

Medibank Private Limited
Full-time
On-site
Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Programs

πŸ”Ή Company: Medibank Private Limited

πŸ”Ή Location: Australia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Insurance

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the strategy and delivery of retention programs
  • Creating personalized experiences to increase member loyalty
  • Driving engagement across multiple channels
  • Collaborating with healthcare and wellness initiatives

ASSUMPTION: The role focuses on the strategic enhancement of member retention using comprehensive marketing techniques as noted in the job description, which emphasizes a customer-first mindset and integrated channel strategy.

πŸ“‹ Key Responsibilities

βœ… Delivering campaigns including planning, content creation, and stakeholder management

βœ… Leading the creation of personalized retention experiences

βœ… Coordinating with data analytics for performance tracking

βœ… Encouraging a flexible and dynamic work culture

ASSUMPTION: Responsibilities are crafted to align with the company's mission of health and happiness, utilizing advanced data analytics for sustained member engagement.

🎯 Required Qualifications

Education: Not Specified

Experience: Proven track record in marketing management, specifically in retention and member engagement

Required Skills:

  • Marketing Management
  • Customer Engagement
  • Data Analytics
  • Stakeholder Management

Preferred Skills:

  • Experience in complex service industries like insurance
  • Strong negotiation and relationship-building skills

ASSUMPTION: Due to the dynamic nature of the job, strategic thinking and industry-specific experience are highly favored to meet complex customer needs.

πŸ’° Compensation & Benefits

Salary Range: Not specified; industry-standard compensation expected in line with role complexity

Benefits:

  • Flexible Work Hours
  • Health and Wellness Programs
  • Professional Development Opportunities

Working Hours: 40-hour work week with flexible arrangements

ASSUMPTION: Benefits align with Medibank's focus on health and flexible working arrangements. The salary is assumed competitive but precise figures were not disclosed in the listing.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare and Insurance, emphasizing member health and wellness

Company Size: 1,001-5,000 employees, providing a diverse and dynamic working environment

Founded: Not Specified

Company Description:

  • Focuses on improving the health of Australians
  • Operates in health insurance and integrated healthcare services
  • Headquartered in Melbourne, Victoria

Company Specialties:

  • Health Insurance
  • Travel Health
  • Wellness Programs

Company Website: https://www.medibank.com.au

ASSUMPTION: The company's history suggests a focus on innovation in health services, supported by a broad range of healthcare offerings.

πŸ“Š Role Analysis

Career Level: Managerial, requiring strategic and operational experience

Reporting Structure: Likely reporting to senior management within the retention or marketing division

Work Arrangement: Offers hybrid flexibility with optional remote elements

Growth Opportunities:

  • Leadership Development
  • Cross-Functional Project Involvement
  • Innovation in Marketing Strategies

ASSUMPTION: The role provides opportunities for advancement within Medibank's larger corporate framework.

🌍 Location & Work Environment

Office Type: Modern office with on-site amenities

Office Location(s): Based in Australia with a key location in Melbourne

Geographic Context:

  • Proximity to Australian city center
  • Accessible by public transport
  • Part of a vibrant local corporate ecosystem

Work Schedule: Flexible with no mandated office days, encouraging a comfortable work-life balance

ASSUMPTION: The flexible and vibrant work environment is designed to promote employee satisfaction and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial Resume Screening
  • First Round Interview
  • Final Round with Senior Management

Key Assessment Areas:

  • Strategic and Analytical Thinking
  • Creativity in Campaign Development
  • Interpersonal and Communication Skills

Application Tips:

  • Emphasize previous project successes
  • Highlight customer engagement strategies
  • Demonstrate experience in complex service industries

ATS Keywords: Marketing Management, Customer Engagement, Strategic Thinking, Retention Programs

ASSUMPTION: The comprehensive interview process is aimed at evaluating both technical and soft skills critical for the role.

πŸ› οΈ Tools & Technologies

  • Customer Relationship Management (CRM) Software
  • Data Analytics Tools
  • Campaign Automation Platforms

ASSUMPTION: Software and tools listed are vital for driving member retention and lifecycle marketing strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation in Health Management
  • Commitment to Customer Well-being
  • Workplace Flexibility

Work Style:

  • Collaborative and Open
  • Dynamic and Fast-paced
  • Encouraging Creative Problem Solving

Self-Assessment Questions:

  • Can you lead dynamic marketing campaigns?
  • Are you adept at building customer loyalty?
  • How do you handle negotiations with senior stakeholders?

ASSUMPTION: The cultural fit emphasizes creativity and autonomy in a progressive workplace.

⚠️ Potential Challenges

  • Adapting to Rapid Organizational Changes
  • Balancing Multiple High-Priority Projects
  • Ensuring Consistent Customer Engagement
  • Navigating Complex Service Markets

ASSUMPTION: The challenges reflect the dynamic and intricate nature of the marketing role within a large insurance company.

πŸ“ˆ Similar Roles Comparison

  • Marketing Director Roles - Higher strategic oversight
  • Project Manager - Focus on execution rather than strategy
  • Customer Success Manager - More direct client interactions

ASSUMPTION: Comparisons are drawn based on industry-standard roles with similar objectives but differing scopes and focuses.

πŸ“ Sample Projects

  • Designing a Multi-channel Retention Campaign
  • Collaboration with Data Teams on Customer Insights
  • Integration of Health and Wellness Initiatives in Marketing

ASSUMPTION: Sample projects likely involve cross-functional collaboration and customer-centric campaigns reflective of the company's mission.

❓ Key Questions to Ask During Interview

  • What are the key metrics for success in this role?
  • Can you describe a successful retention strategy recently implemented?
  • How does the team incorporate customer feedback into strategies?
  • What support can I expect for professional development?
  • How does Medibank measure employee satisfaction and engagement?

ASSUMPTION: Inquiries focus on strategic insights, team dynamics, and growth within the company framework.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a detailed cover letter emphasizing core competencies
  • Review your experiences with successful marketing campaigns
  • Highlight leadership roles and project management skills
  • Be ready for an online interview demonstrating strong engagement

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.