📌 Core Information
🔹 Job Title: Marketing Manager, Promotions, SMB Promotions
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and implementing complex promotional initiatives for SMB advertisers
- Designing and delivering incentive-based programs to drive long-term advertiser value
- Collaborating cross-functionally with internal teams to optimize promotional effectiveness
- Analyzing advertiser lifetime value and assessing promotional return on investment
- Communicating promotional strategies and roadmaps to stakeholders
ASSUMPTION: This role requires a high level of analytical and communication skills, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Develop and execute promotions strategy and implementation plan, integrating historical insights to assess return on investment
✅ Lead promotion testing framework and roadmap to inform long-term strategy and deliver promotional effectiveness goals
✅ Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email
✅ Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience
✅ Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs
✅ Provide and implement optimization recommendations for long-term success of promotions program
ASSUMPTION: This role involves a significant amount of data analysis, stakeholder communication, and program management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, promotions, or a related field
Required Skills:
- Proven experience in promotions strategy and implementation
- Strong analytical skills and data-driven decision making
- Excellent communication and stakeholder management skills
- Cross-functional collaboration and teamwork
- Proficient in Microsoft Office Suite and Google Analytics
Preferred Skills:
- Experience with Amazon Ads or similar advertising platforms
- Familiarity with SQL or other data querying languages
- Experience with marketing automation tools
ASSUMPTION: Candidates with a strong background in promotions, marketing, or a related field, along with proven analytical and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager role in Seattle and New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with potential flexibility for hybrid work arrangements
ASSUMPTION: Salary range is estimated based on industry standards for the role, location, and experience level. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
Company Size: Amazon has over 1.3 million employees worldwide, making it one of the largest companies in the world. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud computing (Amazon Web Services)
- Digital streaming (Amazon Prime Video)
- Artificial intelligence (Alexa, Amazon Echo)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, with potential for growth into senior management or other leadership positions within Amazon Ads.
Reporting Structure: The Marketing Manager, Promotions, SMB Promotions will report directly to the Senior Manager of Promotions within the Amazon Ads Marketing organization.
Work Arrangement: This role is currently on-site, with potential for hybrid work arrangements in the future, depending on business needs and individual team preferences.
Growth Opportunities:
- Advancement into senior management or leadership roles within Amazon Ads
- Expansion into other marketing or advertising roles within Amazon
- Potential to work on high-impact projects with significant business impact
ASSUMPTION: This role offers strong potential for career growth and development within Amazon's rapidly expanding advertising business.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty, Seattle offers a high quality of life with numerous amenities and attractions.
- New York, NY: A global hub for finance, media, and entertainment, New York City offers unparalleled opportunities for professional growth and cultural experiences.
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with potential flexibility for hybrid work arrangements
ASSUMPTION: Both Seattle and New York offer unique opportunities for professional growth and personal enrichment, with Amazon's offices providing modern, collaborative work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the Amazon Ads Marketing team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with a senior leader within Amazon Ads
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Communication and stakeholder management skills
- Cross-functional collaboration and teamwork
- Promotions strategy and implementation experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant promotions, marketing, or advertising experience
- Demonstrate your analytical skills and data-driven approach through examples in your resume and interview responses
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Promotions strategy, marketing communications, advertiser lifetime value, promotional effectiveness, stakeholder management, data-driven decision making, Amazon Ads
ASSUMPTION: Amazon's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and cross-functional collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Amazon Ads platform
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data querying languages (e.g., SQL)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Analytics, with potential for exposure to other marketing and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Fast-paced and innovative
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you approach data analysis and decision making in a promotions strategy context?
- Can you provide an example of a time when you successfully managed competing priorities and stakeholders in a promotions role?
- How do you ensure that your promotions strategies align with Amazon's customer-centric approach?
ASSUMPTION: Amazon values candidates who are data-driven, collaborative, and customer-focused, with a strong passion for invention and commitment to operational excellence.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders in a fast-paced, data-driven environment
- Adapting to Amazon's unique culture and work style
- Balancing short-term promotional effectiveness with long-term advertiser value and customer experience
- Staying up-to-date with industry trends and best practices in promotions and marketing
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong analytical skills, effective communication, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other promotions manager roles, this position offers a unique focus on SMB advertisers and a strong emphasis on data-driven decision making
- Amazon's size and scale provide unparalleled opportunities for career growth and exposure to diverse teams and projects
- Career paths within Amazon Ads may differ from those in other advertising or marketing organizations, with potential for advancement into senior management or leadership roles
ASSUMPTION: This role offers a unique blend of promotions strategy, data analysis, and stakeholder management, with significant opportunities for career growth and development within Amazon's advertising business.
📝 Sample Projects
- Developing and executing a promotions strategy for a new Amazon Ads product or feature, driving adoption and customer engagement
- Analyzing advertiser lifetime value and promotional effectiveness to optimize offer structures and maximize business impact
- Collaborating with cross-functional teams to identify and prioritize opportunities to improve advertiser lifetime value and experience
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-centric nature of the Marketing Manager, Promotions, SMB Promotions role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Amazon Ads organization and strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing and advertising teams?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Amazon measure the success of its promotions strategies and initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and engagement with the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant promotions, marketing, or advertising experience, with a focus on data-driven decision making and stakeholder management
- Prepare for interview questions that assess your analytical skills, communication style, and cultural fit with Amazon
- Research Amazon's business, industry trends, and competitive landscape to demonstrate your knowledge and engagement with the role
- Follow up with the hiring manager or recruiter within one week of your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
