📌 Core Information
🔹 Job Title: Marketing Manager, Promotions, SMB Promotions
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing complex promotional initiatives to drive advertiser adoption and long-term value.
- Collaborating cross-functionally with internal teams to assess promotional effectiveness and optimize offer structures.
- Proactively identifying new opportunities to increase promotion awareness and visibility through communications and messaging.
- Analyzing advertiser lifetime value and use case analyses to inform promotional strategies.
- Driving regular reporting and insights to optimize promotions program for long-term success.
ASSUMPTION: This role requires a high level of analytical and communication skills, as well as the ability to manage multiple priorities and influence stakeholders.
📋 Key Responsibilities
✅ Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
✅ Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
✅ Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
✅ Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
✅ Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong project management skills to coordinate cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communication, or other related field
Experience: 5+ years’ of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social. 1+ years’ of experience creating and deploying marketing reward or loyalty-based campaigns, developing tailored messaging catered to customers.
Required Skills:
- Proven experience in managing incentive-based programs in a lifecycle marketing context.
- Intermediate experience using Excel in manipulating data and building analytical insights.
- Excellent oral and written communication skills and ability to partner and influence others.
- Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable date.
Preferred Skills:
- Experience with Amazon Ads or other advertising platforms.
- Familiarity with SQL or other data querying languages.
ASSUMPTION: Strong analytical and communication skills are essential for success in this role. Experience with Amazon Ads or other advertising platforms is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Estimated based on industry standards for a Marketing Manager role in Toronto with 5-10 years of experience)
Benefits:
- Comprehensive health, dental, and vision care coverage.
- Retirement savings plans with company match.
- Generous paid time off and company holidays.
- On-site services and amenities.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers a dynamic and innovative environment with a strong focus on customer-centricity and continuous improvement.
📊 Role Analysis
Career Level: This role is a senior-level position within the Amazon Ads Marketing organization, reporting directly to the Sr. Manager, Promotions Marketing.
Reporting Structure: This role will manage cross-functional relationships with analytics, marketing operations, advertiser support, and tech teams.
Work Arrangement: This is an on-site role based in Toronto, Ontario, Canada, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential to expand the scope of the role based on performance and business needs.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- possibility to transition into a management role or take on additional responsibilities within the Amazon Ads organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within Amazon.
🌍 Location & Work Environment
Office Type: Amazon's Toronto office is a modern, collaborative workspace with on-site amenities and services.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Headquarters) and 12900 Worldgate Dr, Herndon, VA 20170, US (Primary office for this role)
Geographic Context:
- Toronto is the most populous city in Canada and the fifth most populous city in North America.
- The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role.
ASSUMPTION: Working in Toronto offers a dynamic and multicultural environment with a high quality of life and ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screen with a member of the HR team.
- In-depth behavioral and technical interviews with cross-functional stakeholders.
- Final round with the hiring manager or a panel of interviewers.
Key Assessment Areas:
- Analytical skills and data-driven decision-making.
- Communication and presentation skills.
- Cross-functional collaboration and stakeholder management.
- Promotions marketing and campaign management experience.
Application Tips:
- Highlight relevant experience and achievements in digital marketing, promotions, and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, data analysis, and marketing strategy development.
ATS Keywords: Promotions strategy, digital marketing, analytical skills, communication skills, cross-functional collaboration, lifecycle marketing, data analysis, campaign management, advertiser lifetime value, promotional effectiveness, optimization, project management, email marketing, incentive programs, testing framework
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.
🛠️ Tools & Technologies
- Amazon Ads platform
- Excel or Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
- Email marketing platforms (e.g., Amazon-owned channels)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with Amazon Ads or other advertising platforms is a plus but not required. Proficiency in Excel or Google Sheets and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and innovative
- Customer-centric and focused on long-term impact
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to inform marketing strategies?
- Can you provide an example of a successful cross-functional collaboration project you've worked on, and what was your role in it?
- How do you prioritize and manage multiple conflicting priorities to reach a target deliverable date?
ASSUMPTION: Candidates who align with Amazon's values and work style, and can demonstrate strong analytical and communication skills, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Working with large datasets and complex analytics to inform promotional strategies.
- Adapting to changes in the business and market landscape, and pivoting promotional strategies as needed.
- Balancing the need for long-term value with short-term results and performance metrics.
ASSUMPTION: These challenges are inherent in a role that requires a high level of analytical and strategic thinking, as well as strong communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on data analysis, promotional strategy development, and cross-functional collaboration.
- In the promotions marketing industry, this role offers a unique opportunity to work with a large, established company like Amazon, with access to extensive resources and data.
- Career-wise, this role provides a strong foundation for advancement into senior leadership or management positions within the marketing or advertising fields.
ASSUMPTION: This role offers a unique blend of strategic and analytical responsibilities, with a focus on driving long-term value for both advertisers and the business.
📝 Sample Projects
- Developing and executing a promotional campaign to drive advertiser adoption of a new Amazon Ads product or feature.
- Analyzing historical promotional data to identify trends and optimize offer structures for improved advertiser lifetime value.
- Collaborating with cross-functional teams to integrate promotions with lifecycle communications and improve overall customer experience.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current promotional landscape for Amazon Ads, and how this role fits into the broader strategy?
- How does the team approach cross-functional collaboration, and what are the key stakeholders for this role?
- What are the most significant challenges facing the promotions marketing team, and how can this role help address them?
- How does Amazon support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, promotions, and campaign management.
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, data analysis, and marketing strategy development.
- If selected for an interview, be prepared to discuss your approach to managing multiple priorities and collaborating with cross-functional teams.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
