Marketing Manager - Property Services

📌 Core Information

🔹 Job Title: Marketing Manager - Property Services

🔹 Company: Hayes Gibson Property Services LLC

🔹 Location: Bloomington, IN, USA

🔹 Job Type: Full-Time

🔹 Category: Real Estate & Property Management

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance brand visibility and drive occupancy rates for housing communities
• Collaborating with cross-functional teams to coordinate marketing events, community outreach, and resident engagement activities
• Monitoring marketing campaigns, tracking performance, and providing insights to optimize digital marketing efforts
• Creating engaging content for websites, social media, and print materials that speak to the audience and elevate the brand
• Overseeing social media accounts, creating and scheduling posts, and actively engaging with online communities to build a vibrant online presence

ASSUMPTION: This role requires a balance of creativity, organization, and digital savviness. The ideal candidate will have experience in marketing coordination, preferably in real estate or property management.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to enhance brand visibility and drive occupancy rates for housing communities

✅ Collaborate with property management teams to coordinate marketing events, community outreach, and resident engagement activities

✅ Monitor marketing campaigns, track performance, and provide insights to optimize digital marketing efforts

✅ Create engaging content for websites, social media, and print materials that speak to the audience and elevate the brand

✅ Oversee social media accounts, create and schedule posts, and actively engage with online communities to build a vibrant online presence

✅ Coordinate the creation of high-quality photos and videos that showcase properties and amenities

✅ Maintain brand consistency across all channels and marketing materials, working with design teams to ensure visual alignment with company standards

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and day-to-day management of marketing activities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in marketing coordination, preferably in real estate or property management

Required Skills:

• Strong communication skills, both written and verbal
• Excellent organizational skills and the ability to manage multiple projects
• Proficient in social media management tools and digital marketing platforms
• Familiarity with Yardi or similar property management software
• Passion for marketing and community engagement

Preferred Skills:

• Experience with Adobe Creative Suite or similar design software
• Bilingual or multilingual skills

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Up to $65,000 per year, based on experience

Benefits:

• Comprehensive health, dental, and vision insurance
• 401k plan
• Paid time off (PTO) based on longevity
• Holidays off

Working Hours: Monday to Friday, 8 AM – 5 PM with flexibility

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the real estate industry in Bloomington, IN.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate & Property Management

Company Size: 201-500 employees

Founded: 1952

Company Description:

• Hayes Gibson Property Services (HGPS) is a nationally recognized leader in multifamily housing management, specializing in property management and consulting of HUD, Low Income Housing Tax Credit, Conventional Market-Rate, and Student Housing Communities
• The company has grown to manage over 6,000 Units across 16 states nationwide
• HGPS is committed to providing affordable housing solutions and building thriving communities

Company Specialties:

• Affordable Housing Property Management
• Multifamily Property Management
• Multifamily Consulting
• HUD Consulting
• Low Income Housing Tax Credit Consulting
• Commercial Real Estate
• LIHTC
• and Workforce Housing

Company Website: www.hayesgibson.com

ASSUMPTION: Hayes Gibson Property Services is a well-established company with a strong reputation in the real estate industry. They offer a comprehensive benefits package and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expansion of responsibilities as the company grows and takes on new projects
• Opportunities to work on diverse properties and communities across the United States

ASSUMPTION: This role offers opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bloomington, IN, USA

Geographic Context:

• Bloomington is a city in Monroe County, Indiana, with a population of approximately 84,000
• The city is home to Indiana University and has a vibrant arts and culture scene
• Bloomington offers a mix of urban and rural living, with easy access to outdoor recreation and natural beauty

Work Schedule: Monday to Friday, 8 AM – 5 PM with flexibility

ASSUMPTION: Bloomington, IN, offers a high quality of life with a mix of urban and rural living, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and communication skills
• Creativity and problem-solving abilities
• Organizational skills and time management
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Provide examples of your marketing work, such as social media campaigns, content creation, or event planning
• Demonstrate your passion for marketing and community engagement in your application materials

ATS Keywords: Marketing, Property Management, Real Estate, Community Engagement, Social Media, Digital Marketing, Content Creation, Branding, Event Planning

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.

🛠️ Tools & Technologies

• Yardi or similar property management software
• Social media management tools (e.g., Hootsuite, Buffer)
• Adobe Creative Suite or similar design software (preferred)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Community

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you passionate about marketing and community engagement?
• Do you have strong organizational skills and the ability to manage multiple projects?
• Are you adaptable and able to work in a fast-paced environment?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in marketing strategies or priorities
• Working with diverse teams and stakeholders
• Maintaining brand consistency across various channels and materials

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries): This role may require more focus on community engagement and property-specific marketing strategies
• Marketing Manager vs. Marketing Coordinator: This role offers more strategic decision-making and leadership opportunities
• Marketing Manager vs. Marketing Director: This role may have fewer direct reports and more focus on day-to-day marketing activities

ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and day-to-day marketing management.

📝 Sample Projects

• Developing and executing a social media campaign to increase occupancy rates for a new apartment complex
• Creating engaging content for a company blog to showcase the benefits of living in a particular community
• Planning and executing a grand opening event for a newly constructed property

ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities for this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the company, and how can this role help address them?
• How does this role collaborate with other departments, such as property management and sales?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing work, such as social media campaigns, content creation, or event planning
• Demonstrate your passion for marketing and community engagement in your application materials
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.