📌 Core Information
🔹 Job Title: Marketing Manager (Remote)
🔹 Company: Decisely
🔹 Location: Alpharetta, GA, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-04-02
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive B2B marketing strategies
- Leading high-impact marketing initiatives across various channels
- Collaborating cross-functionally with Sales, Product, Client Success, and Partnerships
- Driving demand generation, campaign development, brand positioning, and marketing operations
- Analyzing marketing performance and making data-driven decisions
ASSUMPTION: This role requires a strategic and execution-focused marketer with experience in B2B marketing, preferably in Insurtech or related fields. The ideal candidate will have a strong background in demand generation, campaign execution, and sales alignment.
📋 Key Responsibilities
✅ Develop and execute a comprehensive B2B marketing strategy aligned with company goals
✅ Plan, implement, and optimize multi-channel campaigns across email, paid media, social media, SEO, web, and event marketing
✅ Drive lead acquisition and nurturing strategies using segmentation, content marketing, and automation workflows
✅ Design broker-focused campaigns and sales enablement materials that support the company's distribution model
✅ Oversee the development of content assets, including thought leadership, educational guides, webinars, case studies, and landing pages
✅ Establish and manage marketing KPIs, track performance, evaluate ROI, and make data-informed decisions
✅ Collaborate with various departments to align lead qualification, handoff, and pipeline development strategies
✅ Coordinate with Product for launch communications and feature education campaigns
✅ Work closely with Client Success to design onboarding and engagement communications for employer groups
✅ Collaborate with benefit brokers and ecosystem partners on joint marketing opportunities, co-branded campaigns, and referral programs
ASSUMPTION: The role requires strong project management and prioritization skills, as well as the ability to work effectively in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5-8 years of experience in B2B marketing, with a preference for candidates with experience in Insurtech, healthtech, SaaS, or employee benefits
Required Skills:
- Proven success in demand generation, campaign execution, and sales alignment
- Proficiency with marketing and CRM platforms such as HubSpot, Salesforce, Google Analytics, and LinkedIn Ads
- Exceptional written and verbal communication skills
- Strong analytical capabilities and data management skills
- Experience managing freelancers, agencies, or internal creative resources
Preferred Skills:
- Experience in regulated or complex industries such as Insurtech, employee benefits, insurance, fintech, or healthcare
- Familiarity with the franchisee, small business, contractors, and sole proprietors market
ASSUMPTION: Candidates should have a proven track record of driving results in a B2B marketing role and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-8 years of experience in the Insurtech or related fields)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, specifically focused on health benefits and insurance for franchisees, small businesses, contractors, and sole proprietors
Company Size: 51-200 employees (Medium-sized company with a growing presence in the market)
Founded: 2015 (Relatively young company with a short history)
Company Description:
- Decisely is reimagining the way brokers and small businesses work together by providing the best combination of benefits, HR resources, and technology to support small businesses
- The company aims to provide exceptional customer service and build strong, lasting relationships with its clients
- Decisely is committed to hiring progressive, diverse, equitable, and inclusive talent to drive both its work culture and product development
Company Specialties:
- Health Benefits
- HR Benefits Management
- Payroll
- Benefits Insurance
- INSURTECH
- Health Insurance
- ICHRA
Company Website: http://www.decisely.com
ASSUMPTION: Decisely is a growing company with a strong focus on innovation and customer service in the HR and benefits industry. The company's commitment to diversity, equity, and inclusion is evident in its hiring practices and company culture.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Marketing Manager will report directly to the Chief Revenue Officer or another executive-level marketing leader
Work Arrangement: Remote (Solely) with flexible hours and the ability to work independently
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the organization as a whole
- The role offers the chance to work on a variety of marketing initiatives and collaborate with different departments, providing exposure to various aspects of the business
ASSUMPTION: The Marketing Manager role at Decisely presents an excellent opportunity for a mid-career marketer to make a significant impact on the company's growth and develop their skills in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Hybrid (Alpharetta, GA office with remote work options)
Office Location(s): 12735 Morris Rd., Suite 350, Alpharetta, GA 30004, US
Geographic Context:
- Alpharetta, GA is a suburb of Atlanta, offering a mix of urban and suburban living with easy access to the city's amenities
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States
- Alpharetta is home to a diverse range of industries, including technology, healthcare, and professional services
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work environment at Decisely offers employees the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Behavioral and skills-based interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Data analysis and reporting
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Decisely's industry and competition to demonstrate your understanding of the market landscape
- Be ready to discuss your approach to marketing in a regulated or complex industry such as Insurtech
ATS Keywords: B2B Marketing, Demand Generation, Campaign Development, Brand Positioning, Content Strategy, Marketing Operations, Data Analysis, Project Management, Collaboration, Communication, SEO, Social Media, Email Marketing, Sales Alignment, Lead Acquisition, Performance Management, Insurtech, Employee Benefits, Healthtech, SaaS
ASSUMPTION: The interview process at Decisely is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the company. Applicants should be prepared to discuss their past marketing campaigns and results in detail.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- LinkedIn Ads
- Asana or similar project management tool
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The Marketing Manager will be expected to have proficiency in various marketing and project management tools to effectively execute their responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Adaptable
- Diverse, equitable, and inclusive
Work Style:
- Dynamic and fast-paced
- Results-driven
- Team-oriented
- Adaptable to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Decisely's commitment to putting clients first and delivering exceptional customer service?
- Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy or plan?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Decisely values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- The role may require occasional travel for meetings and business activities
- The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment
- The regulated nature of the Insurtech industry may require additional compliance and regulatory considerations in marketing efforts
- The role may involve managing freelancers, agencies, or internal creative resources, which can present unique challenges in terms of communication, project management, and quality control
ASSUMPTION: The Marketing Manager role at Decisely offers a unique set of challenges and opportunities for candidates looking to make a significant impact in a dynamic, growing company.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles in the Insurtech industry, this position may offer more exposure to cross-functional collaboration and the opportunity to work closely with benefit brokers and ecosystem partners
- The role may require more experience with regulated or complex industries, such as Insurtech or employee benefits, compared to other marketing positions
- The career path for a Marketing Manager at Decisely may involve more opportunities for growth and advancement within the marketing department or the organization as a whole, compared to larger enterprise companies with more established marketing teams
ASSUMPTION: The Marketing Manager role at Decisely offers a unique blend of responsibilities, collaboration opportunities, and growth potential compared to similar positions in other companies or industries.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product or service offering in the Insurtech space
- Creating and implementing a targeted email marketing campaign to re-engage existing clients and promote new features or benefits
- Designing and managing a co-branded content marketing campaign with a benefit broker or ecosystem partner to expand market reach and enhance brand awareness
ASSUMPTION: The Marketing Manager at Decisely will have the opportunity to work on a variety of projects that drive business growth, enhance brand awareness, and improve customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing in the regulated Insurtech industry and how this role fits into that strategy?
- How does Decisely support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it effective?
- How does Decisely measure and track the success of its marketing initiatives, and how does this role contribute to that process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how do they align with the company's overall growth objectives?
ASSUMPTION: The interview process at Decisely is an excellent opportunity for candidates to gain insights into the company's marketing strategy, culture, and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Decisely's industry and competition to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
