Marketing Manager (Remote)

📌 Core Information 🔹 Job Title: Marketing Manager (Remote) 🔹 Company: Tyrads PTE. LTD. 🔹 Location: Singapore, Singapore 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: Remote (Global offices, including HQ in Bali) 🚀 Job Overview Key aspects of this role include: - Developing and executing global B2B marketing strategies focused on brand awareness and lead generation - Creating engaging, relevant content for various channels, including blogs, social media, sales materials, and PR - Supporting and implementing PR efforts, including press release creation and media outreach - Executing digital marketing campaigns across key platforms (LinkedIn, WeChat, email, podcasts, etc.) - Overseeing the creation of marketing materials (presentations, one-pagers, case studies, blogs) - Managing and tracking marketing KPIs to optimize campaigns for performance - Collaborating cross-functionally with sales, product, and operations to support business objectives - Staying current with AdTech and mobile industry trends to ensure TyrAds' positioning remains innovative and relevant - Representing TyrAds at industry events and conferences when needed ASSUMPTION: This role requires a hands-on manager who can strategize and execute independently, including content writing and campaign management. The ideal candidate will be comfortable working across time zones and remote teams. 📋 Key Responsibilities ✅ Marketing Strategy & Planning - Develop and execute a global B2B marketing strategy focused on brand awareness and lead generation - Collaborate with leadership, sales, and product teams to ensure alignment and effectiveness across all marketing initiatives ASSUMPTION: The ideal candidate will have a proven track record of creating impactful B2B marketing content and supporting PR efforts. ✅ Content Creation & Management - Write engaging, relevant content for various channels, including blogs, social media, sales materials, and PR - Oversee the creation of marketing materials (presentations, one-pagers, case studies, blogs) ASSUMPTION: The ideal candidate will have strong writing skills and experience creating high-quality content for multiple channels. ✅ PR & Media Relations - Support and implement PR efforts, including press release creation and media outreach - Manage and track marketing KPIs to optimize campaigns for performance ASSUMPTION: The ideal candidate will have experience working with media outlets and managing PR campaigns. ✅ Campaign Execution & Management - Execute digital marketing campaigns across key platforms (LinkedIn, WeChat, email, podcasts, etc.) - Collaborate cross-functionally with sales, product, and operations to support business objectives ASSUMPTION: The ideal candidate will have experience managing digital marketing campaigns and working with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - Minimum 3 years in the AdTech industry in a marketing-focused role Required Skills: - Proven ability to create impactful B2B marketing content and support PR efforts - Strong project management skills with the ability to multitask and prioritize effectively - Native or fluent level English, both spoken and written - Experience supporting B2B lead generation through online and offline channels - Strong project management skills with the ability to multitask and prioritize effectively - Flexible and adaptive to working across time zones and remote teams Preferred Skills: - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM) - Knowledge of HTML/CSS and basic data analysis skills 💰 Compensation & Benefits Salary Range: Competitive salary based on experience and industry standards for a mid-level marketing manager in Singapore. *Estimated range: SGD 80,000 - 120,000 per annum* Benefits: - Flexible working hours and remote-friendly culture - Competitive salary and performance-based bonuses - Comprehensive health insurance and wellness programs - Generous vacation and leave policies - Opportunities for professional development and growth ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Singapore. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 11-50 employees Founded: 2018 Company Description: TyrAds is a mobile performance marketing agency focused on delivering global users for your apps. Our mission is to support our clients with simple yet unique solutions to provide them an opportunity to scale their apps within a safe environment. Specializing in user acquisition and monetization, we provide a holistic approach to promoting your apps through premium ad placements within alternative app stores. Furthermore, our services aid you in promoting your apps through major advertising networks. Company Specialties: - App Marketing - Mobile Marketing - CPI Marketing - Digital Marketing - OEM Marketing - Media Buying - Performance Marketing - User Acquisition - App Monetization Company Website: ASSUMPTION: TyrAds is a dynamic and rapidly growing company seeking a talented and passionate Marketing Manager to join their team and help them scale their platforms aggressively. 📊 Role Analysis Career Level: Mid-level (2-5 years) Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with leadership, sales, product, and operations teams. Work Arrangement: This is a remote-first role with global offices, including the HQ in Bali. The ideal candidate will be comfortable working across time zones and remote teams. Growth Opportunities: - TyrAds is a fast-growing company with ample opportunities for career progression and growth - The ideal candidate will have the chance to grow with the company and take on more responsibilities as TyrAds expands ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to thrive in a fast-paced, dynamic environment. 🌍 Location & Work Environment Office Type: Remote-first with global offices Office Location(s): Singapore, Bali, Jakarta, Srinagar, Almere, Taguig City, Balgarin, Xi'an Geographic Context: - Singapore: A global financial hub with a multicultural environment and excellent job opportunities in the tech and finance sectors - Bali: A tropical paradise known for its beaches, surfing, and vibrant expat community, offering a unique work-life balance - Jakarta: The capital and largest city in Indonesia, with a bustling business environment and a mix of traditional and modern cultures - Srinagar: The summer capital of Jammu and Kashmir, known for its scenic beauty and rich cultural heritage - Almere: A city in the Netherlands with a strong focus on technology, innovation, and sustainability - Taguig City: A city in the Philippines known for its vibrant nightlife, shopping, and entertainment options - Balgarin: A city in Bulgaria with a rich history, cultural landmarks, and a growing tech industry - Xi'an: The capital of Shaanxi Province, China, with a mix of traditional and modern architecture and a rich cultural heritage Work Schedule: Flexible working hours with a focus on results and productivity. The ideal candidate will be able to manage their time effectively and work independently. ASSUMPTION: The ideal candidate will be comfortable working remotely and managing their time effectively in a flexible work environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth interview with the CEO and/or other team members 4. Final round interview with the CEO and/or other stakeholders 5. Background and reference checks 6. Job offer and onboarding Key Assessment Areas: - Marketing strategy and planning - Content creation and management - PR and media relations - Campaign execution and management - Cross-functional collaboration and communication - Problem-solving and adaptability Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Showcase your ability to create impactful B2B marketing content and support PR efforts - Demonstrate your understanding of the AdTech industry and TyrAds' unique value proposition - Prepare examples of your past marketing campaigns, their results, and any challenges you faced - Be ready to discuss your experience working remotely and managing cross-functional teams ATS Keywords: Marketing strategy, B2B marketing, content creation, PR, digital marketing, campaign management, cross-functional collaboration, AdTech industry, remote work, global marketing ASSUMPTION: The ideal candidate will have a strong understanding of the AdTech industry, B2B marketing strategies, and remote work dynamics. 💡 Key Questions to Ask During Interview - What are the biggest challenges facing the marketing team currently, and how can this role help address them? - How does TyrAds differentiate itself from other mobile performance marketing agencies? - What are the key priorities for this role in the first 30-60-90 days? - How does TyrAds support the professional development and growth of its marketing team members? - What is the company's long-term vision for its marketing efforts, and how does this role fit into that strategy? ASSUMPTION: The ideal candidate will be proactive, inquisitive, and eager to understand TyrAds' unique challenges and opportunities. 🛠️ Tools & Technologies - Marketing automation tools: HubSpot, Marketo - CRM systems: Salesforce, HubSpot CRM - Project management tools: Asana, Trello - Communication and collaboration tools: Slack, Microsoft Teams - Analytics tools: Google Analytics, Mixpanel - Design tools: Canva, Adobe Creative Cloud ASSUMPTION: The ideal candidate will have experience working with marketing automation tools, CRM systems, and project management tools. 👔 Cultural Fit Considerations Company Values: - Innovation: TyrAds encourages creativity, experimentation, and continuous learning to stay ahead in the fast-paced AdTech industry - Collaboration: TyrAds fosters a culture of teamwork, open communication, and collective success - Accountability: TyrAds expects its team members to take ownership of their responsibilities and deliver results with integrity - Customer-centricity: TyrAds prioritizes understanding and meeting the needs of its clients and users to drive business growth - Diversity, Equity, and Inclusion: TyrAds values and promotes diversity, equity, and inclusion in its global workforce Work Style: - TyrAds values proactive, self-motivated team members who can work independently and collaboratively in a fast-paced, dynamic environment - The ideal candidate will be comfortable working remotely and managing their time effectively in a flexible work environment - TyrAds encourages a healthy work-life balance and supports its team members' personal and professional growth Self-Assessment Questions: - How do you align with TyrAds' core values, particularly innovation, collaboration, and customer-centricity? - How do you approach working remotely and managing your time effectively in a flexible work environment? - How do you balance your work responsibilities with your personal life and well-being? - How do you handle working with diverse teams and stakeholders in a global, remote-first organization? ASSUMPTION: The ideal candidate will be a strong cultural fit with TyrAds' values and work style, with a proven track record of success in a remote, dynamic environment. ⚠️ Potential Challenges - Working across time zones and remote teams may require flexibility and adaptability to manage communication and collaboration effectively - The fast-paced nature of the AdTech industry may necessitate quick decision-making and adaptability to changes in market trends and client needs - The role may require occasional travel for industry events and conferences, which could disrupt the ideal candidate's work-life balance ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing their time effectively across different time zones. 📈 Similar Roles Comparison - Marketing Manager (In-house) vs. Marketing Manager (Agency): An in-house marketing manager may have more influence over the company's overall marketing strategy, while a marketing manager at an agency may have more exposure to diverse clients and industries. Both roles require strong strategic thinking, content creation, and campaign management skills. - Marketing Manager (B2B) vs. Marketing Manager (B2C): A B2B marketing manager focuses on driving business growth through targeted marketing efforts, while a B2C marketing manager focuses on building brand awareness and customer engagement. Both roles require strong market research, segmentation, and communication skills. - Marketing Manager (AdTech) vs. Marketing Manager (Other Industries): A marketing manager in the AdTech industry may have more exposure to data-driven marketing strategies and technology-driven campaigns, while a marketing manager in other industries may have more experience in traditional marketing channels and tactics. Both roles require strong analytical skills, data-driven decision-making, and a customer-centric approach. ASSUMPTION: The ideal candidate will have relevant industry-specific experience and a strong understanding of the unique challenges and opportunities presented by the AdTech industry. 📝 Sample Projects - Developing and executing a global B2B marketing strategy for a new product launch, including content creation, PR, and digital marketing campaigns - Managing a cross-functional team to create and execute a successful event marketing campaign, resulting in a 30% increase in event attendance and a 25% increase in post-event leads - Conducting a comprehensive market analysis and competitor landscape assessment to inform a strategic marketing plan for a new market entry - Developing and implementing a customer referral program that generated a 20% increase in new customer acquisitions within the first six months ASSUMPTION: The ideal candidate will have experience working on similar projects and can provide concrete examples of their past successes. 💡 Key Questions to Ask During Interview - Can you describe a time when you had to develop and execute a global B2B marketing strategy from scratch? What were the challenges you faced, and how did you overcome them? - How have you approached managing a cross-functional team to execute a successful marketing campaign? What was the outcome, and what did you learn from the experience? - Can you share an example of a market analysis and competitor landscape assessment you've conducted? How did you use the insights to inform your marketing strategy? - How have you implemented a customer referral program in the past? What were the results, and what did you learn from the process? ASSUMPTION: The ideal candidate will be able to provide specific, detailed examples of their past marketing successes and the strategies they employed to overcome challenges. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills 3. Prepare examples of your past marketing campaigns, their results, and any challenges you faced 4. Research TyrAds' unique value proposition and be ready to discuss your understanding of the AdTech industry 5. Prepare questions to ask during the interview process to demonstrate your interest and engagement with the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📜 Disclaimer This job description is for a marketing manager position at Tyrads PTE. LTD., a mobile performance marketing agency focused on delivering global users for apps. The role involves developing and executing global B2B marketing strategies, creating engaging content, supporting PR efforts, and managing digital marketing campaigns. The ideal candidate will have a minimum of 3 years of experience in the AdTech industry, with a proven track record of creating impactful B2B marketing content and supporting PR efforts. The role is remote-friendly, with global offices, including the headquarters in Bali. Tyrads offers a competitive salary, flexible working hours, and a dynamic, innovative company culture.