📌 Core Information
🔹 Job Title: Marketing Manager - (Remote)
🔹 Company: Alliance Animal Health
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100% remote)
🚀 Job Overview
Key aspects of this role include:
- Driving client engagement and volume growth for veterinary practices
- Developing and executing marketing campaigns across various channels
- Collaborating with stakeholders to optimize performance through analytics
- Building lasting relationships with veterinary practices
- Working in a fast-paced, entrepreneurial environment
ASSUMPTION: This role requires a high degree of adaptability, strategic thinking, and strong project management skills to succeed in the dynamic veterinary industry.
📋 Key Responsibilities
✅ Under the direction of the Director of Regional Marketing, communicate with Regional Managers to adapt to the dynamic and fast-paced changes within the veterinary industry related to marketing efforts
✅ Aid in the development of growth strategies for our practices
✅ Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance
✅ Assist in the development and execution of email, website launches, SMS campaigns, and other marketing campaigns
✅ Partner as-needed with our practices to create lasting and high impact relationships
✅ Leverage marketing analytics to inform strategies and drive optimizations
✅ Assist in the implementation of messaging, frequency, and channel tests to apply learnings at scale
✅ Manage projects, budgets, timelines, resources, and provide executive status reports
✅ Partnering with practices for website redesigns to gather content and launch
✅ Build collaborative relationships with cross-functional stakeholders to improve the effectiveness of marketing technology solutions
✅ Lead technical and strategic input on projects to achieve the best result
✅ Effectively communicate project status and challenges
✅ Resolve questions and issues for team and stakeholders
✅ Other business needs and duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring a versatile skill set and strong attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in related fields (Marketing, Communications), with a preference for experience in the veterinary industry
Required Skills:
- Proven experience in marketing, communications, or a related field
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to adapt to a fast-paced environment
- Strong analytical skills
- Familiarity with marketing analytics tools
- Experience with email marketing, website development, and SMS campaigns
Preferred Skills:
- Experience in the veterinary industry
- Fluency in Spanish (for better communication with some practices)
ASSUMPTION: While experience in the veterinary industry is preferred, a strong marketing background and willingness to learn the industry specifics can make up for this.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level marketing role in the Dallas, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with some flexibility for schedule adjustments as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the Dallas, TX area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alliance Animal Health operates in the veterinary services industry, focusing on providing business solutions and support to veterinary practices across the US.
Company Size: Alliance Animal Health is a mid-sized company with 51-200 employees, providing a collaborative and entrepreneurial work environment.
Founded: Alliance Animal Health was founded in 2016, making it a relatively young and growing company.
Company Description:
- Alliance Animal Health is a multi-site business partner to veterinarians across the US
- The company allows veterinarians to practice medicine independently while providing resources and assistance in business operations
- Alliance Animal Health focuses on maintaining a culture of open communication and collaboration to remain innovative and cutting-edge in today’s veterinary environment
Company Specialties:
- Business solutions and support for veterinary practices
- Marketing, inventory management, purchasing power, recruiting support, collaborative synergies, and financial resources
Company Website: http://www.allianceanimal.com
ASSUMPTION: Alliance Animal Health's focus on open communication and collaboration creates an environment where employees can have a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with Regional Managers, veterinary practices, and cross-functional stakeholders
Work Arrangement: Remote (100% remote), with up to 25% travel expected for corporate collaborative sessions and practice visits
Growth Opportunities:
- Expanding marketing skills and knowledge within the veterinary industry
- Potential for career advancement as the company grows and expands its services
- Opportunities to work on diverse projects and campaigns, gaining experience in various marketing channels and strategies
ASSUMPTION: This role offers significant growth potential, as the company is growing and expanding its services, and the marketing department is expected to play a crucial role in its success.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (remote work)
Geographic Context:
- Dallas, Texas, is a large metropolitan area with a diverse population and a thriving job market
- The city offers a range of housing options, cultural attractions, and recreational activities
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours per week), with some flexibility for schedule adjustments as needed
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the ability to work from anywhere with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Senior Marketing Manager and other team members
- Final interview with the Director of Regional Marketing
Key Assessment Areas:
- Marketing skills and experience
- Project management abilities
- Adaptability and problem-solving skills
- Communication and collaboration skills
- Understanding of the veterinary industry (or willingness to learn)
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the veterinary industry and Alliance Animal Health's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Marketing, Communications, Project Management, Customer Engagement, Email Campaigns, Website Development, Marketing Analytics, Strategic Thinking, Collaboration, Time Management, Attention to Detail, Relationship Building, Agility, Problem Solving, Learning Agility, Emotional Intelligence, Veterinary Industry, Veterinary Practices, Client Engagement, Volume Growth, Brand Development
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, adaptability, and cultural fit within the company's collaborative and entrepreneurial environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and the veterinary industry
- Engagement with team members and stakeholders
- Trust in the expertise and autonomy of veterinary partners
- Service to veterinary practices and their clients
Work Style:
- Collaborative and entrepreneurial
- Adaptable and responsive to change
- Data-driven and analytical
- Results-oriented and focused on driving growth
Self-Assessment Questions:
- Do you have a genuine passion for pets and the veterinary industry?
- Are you comfortable working in a fast-paced, collaborative environment with frequent changes?
- Do you have strong project management skills and the ability to balance multiple priorities?
- Are you comfortable using data and analytics to inform marketing strategies and drive optimizations?
ASSUMPTION: Alliance Animal Health values candidates who are passionate about pets, adaptable, and results-driven, with strong project management skills and a data-driven mindset.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the veterinary industry may require frequent adjustments to marketing strategies and campaigns
- Working remotely may present challenges in maintaining work-life balance and staying connected with team members and stakeholders
- The need to travel up to 25% of the time for corporate collaborative sessions and practice visits may disrupt personal schedules and plans
- Building lasting relationships with veterinary practices may require strong communication and interpersonal skills, as well as a deep understanding of their unique needs and challenges
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a focus on maintaining open communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in other industries, but with a focus on the unique needs and challenges of the veterinary industry
- Compared to other marketing roles, this position offers significant growth potential as Alliance Animal Health continues to expand its services and presence in the veterinary industry
- Career paths in this role may include advancement to a Senior Marketing Manager or Director of Marketing position, as well as opportunities to specialize in specific marketing channels or strategies
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the veterinary industry and growth potential sets it apart and offers unique opportunities for career advancement and specialization.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase client engagement and return frequency for a specific veterinary practice
- Conducting market research and analysis to identify trends and opportunities in the veterinary industry and adapt marketing strategies accordingly
- Collaborating with cross-functional stakeholders to optimize the user experience and performance of veterinary practice websites, leading to increased client engagement and conversions
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and campaigns that the Marketing Manager may be involved in, from strategic planning and analysis to hands-on execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role fits into that plan?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the veterinary industry, and how does the company plan to address them through marketing initiatives?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
- What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the company and the broader veterinary industry?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, commitment to employee growth, and approach to marketing strategy and optimization, as well as the candidate's fit within the company's collaborative and entrepreneurial culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of the veterinary industry and Alliance Animal Health's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- If selected for an interview, be ready to discuss your approach to marketing strategy, campaign development, and optimization, as well as your experience with relevant tools and technologies
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
