🔹 Job Title: Marketing Manager - Remote Eligible
🔹 Company: RSM US LLP
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, managed IT services, and Microsoft enterprise solutions. The ideal candidate will have experience working with application providers to develop joint go-to-market plans.
✅ Works closely with key business leaders to develop and implement a marketing strategy in support of RSM's Managed Cloud and Infrastructure capabilities
✅ Understands the business and strategic priorities, including growth targets
✅ Embeds themselves within the Service Line team as a member of their leadership team
✅ Understands the marketplace, buyer personas, and represents the "voice-of-the-client" back to the business
✅ Develops and secures buy-in for the marketing strategy (target audiences, value propositions, etc.) to support business growth goals
✅ Provides deep understanding of buyer preferences/needs, RSM positioning, and differentiators to create content
✅ Serves as the primary interface with Demand Generation to provide inputs and guidance related to the translation of the marketing strategy to the demand program strategy
✅ Defines and is accountable for key marketing metrics (pipeline, leads, etc.)
✅ Serves as the Marketing point-of-contact for all results reporting back to the business
✅ Collaborates with Industry, Tax, Audit, and Consulting marketers to ensure alignment of marketing strategies across service lines and industries
✅ Evaluates all requests for marketing support coming from the business to determine validity and determines which activities should be included within the program framework and campaigns versus which activities are executed in direct support of their business
✅ Works directly with the COE on marketing enablement needs of the service line (e.g., placemats, capability presentations, etc.), provides clear briefs to for completion of this work, and serves as the initial reviewer on all material
✅ Manages industry/service line web content for the service line and works with the COE team on page revisions and updates as appropriate
✅ Collaborates on marketing strategy for new product launches
ASSUMPTION: This role requires strong project management, critical thinking, and organizational skills. The ideal candidate will be highly collaborative and able to work within a team to achieve stated goals.
Education: Bachelor’s degree required
Experience: 5-7 years of leading marketing/growth experience in a B2B environment
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a thorough understanding of various marketing channels and a strong sense of ownership and determination to get things done.
Salary Range: $95,400 - $163,900 per year
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in a mid-sized company. The actual salary may vary depending on factors such as the candidate's specific experience and skills.
Industry: Accounting
Company Size: 10,001+ employees
Founded: 1926 (as RSM McGladrey)
Company Description:
Company Specialties:
Company Website: rsmus.com
ASSUMPTION: RSM is a large, global accounting firm with a strong focus on the middle market. They offer a wide range of services and have a presence in over 120 countries worldwide.
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Consulting Marketing Director and works closely with the RSM Business Leader for Managed Cloud and Infrastructure Services
Work Arrangement: Remote OK, with flexibility to work from home or in an office setting
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
Office Type: Remote OK, with the option to work from home or in an office setting
Office Location(s): United States (various locations)
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexibility to work from home or in an office setting
ASSUMPTION: This role offers a flexible work arrangement, allowing employees to balance their personal and professional lives while working remotely or in an office setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, B2B Marketing, Managed IT Services, Microsoft Solutions, Complex Environment, Collaboration, Communication
ASSUMPTION: RSM uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation, CRM, web content management, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: RSM values integrity, teamwork, expertise, innovation, and client focus. The ideal candidate for this role will be collaborative, results-driven, adaptable, client-focused, and innovative.
ASSUMPTION: This role presents unique challenges, such as working in a complex, matrixed environment and balancing remote work and in-person collaboration. The ideal candidate will be adaptable, results-driven, and comfortable working with various stakeholders.
ASSUMPTION: This role is unique in its focus on the managed IT services and Microsoft enterprise solutions within a mid-sized accounting firm. Comparisons with other marketing manager roles in different industries, company sizes, and work arrangements can provide valuable context for understanding the specific requirements and opportunities of this position.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager - Remote Eligible role at RSM. The ideal candidate will have experience developing and executing marketing strategies, conducting market research, and collaborating with cross-functional teams to achieve common goals.
ASSUMPTION: Asking these questions during the interview process can help you better understand the role's priorities, challenges, and opportunities for growth and development. It also demonstrates your interest in and commitment to the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.