Marketing Manager - (Remote)

📌 Core Information

🔹 Job Title: Marketing Manager - (Remote)

🔹 Company: Alliance Animal Health

🔹 Location: Dallas, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Veterinary Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Driving client engagement and volume growth for veterinary practices
• Developing and executing marketing campaigns across multiple mediums
• Collaborating with stakeholders and cross-functional teams
• Analyzing marketing analytics to inform strategies and drive optimizations
• Managing projects, budgets, timelines, and resources

ASSUMPTION: This role requires a mix of inquisitiveness, learning agility, emotional intelligence, and drive for success. Candidates should have experience wearing many hats within a marketing organization and be ready to take their career to the next level with further exposure to various marketing strategies and initiatives.

📋 Key Responsibilities

✅ Under the direction of the Director of Regional Marketing, communicate with Regional Managers to adapt to the dynamic and fast-paced changes within the veterinary industry related to marketing efforts

✅ Aid in the development of growth strategies for our practices

✅ Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance

✅ Assist in the development and execution of email, website launches, SMS campaigns, and other marketing campaigns

✅ Partner as-needed with our practices to create lasting and high-impact relationships

✅ Leverage marketing analytics to inform strategies and drive optimizations

✅ Assist in the implementation of messaging, frequency, and channel tests to apply learnings at scale

✅ Manage projects, budgets, timelines, resources, and provide executive status reports

✅ Partnering with practices for website redesigns to gather content and launch

✅ Build collaborative relationships with cross-functional stakeholders to improve the effectiveness of marketing technology solutions

✅ Lead technical and strategic input on projects to achieve the best result

✅ Effectively communicate project status and challenges

✅ Resolve questions and issues for team and stakeholders

✅ Other business needs and duties as assigned

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, project management, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and adapting to changes within the veterinary industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in related fields (Marketing, Communications), with a preference for experience in the veterinary industry

Required Skills:

• Proven experience in marketing, communications, or a related field
• Strong project management skills, with the ability to manage multiple projects and deadlines
• Excellent communication and collaboration skills
• Strong analytical skills and data-driven mindset
• Familiarity with marketing analytics tools
• Ability to work independently and in a team environment
• Proficient in Microsoft Office Suite and marketing automation tools

Preferred Skills:

• Experience in the veterinary industry
• Fluency in Spanish (written and spoken)
• Certifications in digital marketing or related fields

ASSUMPTION: While a degree in marketing or a related field is preferred, Alliance Animal Health values relevant experience and transferable skills. Candidates with a strong background in marketing, communications, or a related field are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for a mid-level marketing role in the Dallas, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities
• Pet discounts and other employee perks

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Dallas, TX area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Veterinary Services. Alliance Animal Health operates as a majority owner and business partner to many veterinarian practices across the US, providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations.

Company Size: 51-200 employees. As a mid-sized company, Alliance Animal Health offers a collaborative and entrepreneurial work environment with opportunities for growth and career development.

Founded: 2016. Alliance Animal Health was founded with a mission to make it easier for veterinarian practices to provide incredible care for animals by providing customized business solutions and support.

Company Description:

• Alliance Animal Health is a fast-growing private equity-backed veterinary service organization that operates as a majority owner and business partner to many veterinarian practices across the US.
• The company's goal is to make it easier for its practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations.
• Alliance Animal Health's core values are Passion, Engagement, Trust, and Service, and the company prides itself on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today's veterinary environment without disrupting the medical autonomy and what makes each of its hospitals unique.

Company Specialties:

• Veterinary practice management
• Marketing and branding
• Talent acquisition and retention
• Financial management and optimization
• Operational support and efficiency

Company Website: http://www.allianceanimal.com

ASSUMPTION: Alliance Animal Health is a growing and dynamic company with a strong focus on supporting its veterinarian practices and providing exceptional care for animals. The company's culture values open communication, collaboration, and innovation.

📊 Role Analysis

Career Level: Mid-level. This role is an excellent opportunity for a marketing professional with 4+ years of experience to take their career to the next level and gain exposure to various marketing strategies and initiatives.

Reporting Structure: The Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including Regional Managers and practice owners.

Work Arrangement: Remote (100%). This role is fully remote, with the expectation of attending corporate collaborative sessions and visiting practices as required (up to 25% travel expected).

Growth Opportunities:

• As Alliance Animal Health continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role within the marketing department.
• The company offers professional development opportunities, such as training and workshops, to help employees grow in their careers.
• With experience and strong performance, the Marketing Manager may have the opportunity to work with practices across multiple regions or take on a more strategic role within the organization.

ASSUMPTION: Alliance Animal Health values internal promotions and offers opportunities for growth and career development within the organization. The Marketing Manager role is an excellent opportunity for a motivated and driven marketing professional to advance their career in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Remote. This role is fully remote, with the expectation of attending corporate collaborative sessions and visiting practices as required (up to 25% travel expected).

Office Location(s): Dallas, Texas, United States. While this role is remote, the Marketing Manager may be expected to travel to the company's headquarters in Rye Brook, New York, or other practice locations as needed.

Geographic Context:

• Dallas, Texas, is a vibrant and diverse city with a strong job market and numerous opportunities for professional growth.
• The Dallas-Fort Worth metro area is home to a large and growing veterinary industry, with numerous practices and animal hospitals.
• Alliance Animal Health has a significant presence in the Dallas-Fort Worth metro area, with multiple practices and a corporate office in the region.

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work. The Marketing Manager is expected to work standard business hours but may have some flexibility in their schedule to accommodate meetings and deadlines.

ASSUMPTION: While this role is fully remote, the Marketing Manager may be expected to travel to practice locations or the company's headquarters as needed. The company offers a flexible and supportive work environment that values work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-depth interview with the Senior Marketing Manager and other members of the marketing team
• Final interview with the Director of Regional Marketing
• Background check and offer

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your experience with marketing analytics and data-driven decision-making.
• Demonstrate your ability to work independently and in a team environment.
• Showcase your creativity and strategic thinking in your responses to interview questions.

ATS Keywords: Marketing, Communications, Customer Growth Strategies, Email Campaigns, Website Development, Project Management, Budget Management, Time Management, Analytical Skills, Collaboration, Relationship Building, Agility, Attention to Detail, Strategic Mindset, Problem Solving, Technical Input

ASSUMPTION: Alliance Animal Health uses an Applicant Tracking System (ATS) to manage job applications and resume screening. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)

ASSUMPTION: The Marketing Manager will be expected to use various marketing automation, CRM, project management, and analytics tools to execute marketing campaigns, manage projects, and analyze marketing data. Familiarity with these tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Passion: Alliance Animal Health values employees who are passionate about their work and committed to providing exceptional care for animals.
• Engagement: The company fosters a culture of open communication and collaboration, encouraging employees to engage with one another and share their ideas and insights.
• Trust: Alliance Animal Health values trust and integrity in all its interactions with employees, veterinarian practices, and clients.
• Service: The company is committed to providing world-class business solutions and support to its veterinarian practices, enabling them to focus on providing exceptional care for animals.

Work Style:

• Entrepreneurial: Alliance Animal Health values a fast-paced and dynamic work environment, with opportunities for growth and innovation.
• Collaborative: The company fosters a culture of open communication and collaboration, with employees working together to achieve common goals.
• Supportive: Alliance Animal Health is committed to providing its employees with the resources and support they need to succeed in their roles.

Self-Assessment Questions:

• Do you have a passion for marketing and a commitment to providing exceptional care for animals?
• Are you comfortable working in a fast-paced and dynamic environment, with opportunities for growth and innovation?
• Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?

ASSUMPTION: Alliance Animal Health values employees who are passionate, engaged, trustworthy, and committed to providing exceptional service to its veterinarian practices and clients. The company's culture is entrepreneurial, collaborative, and supportive, with a strong focus on open communication and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes within the veterinary industry and adjusting marketing strategies accordingly
• Building and maintaining strong relationships with veterinarian practices and other stakeholders
• Analyzing marketing data and using insights to inform strategies and drive optimizations
• Managing a remote work environment and balancing work-life responsibilities

ASSUMPTION: The Marketing Manager role presents unique challenges and opportunities for growth and development. Successful candidates will be comfortable working in a fast-paced environment, managing multiple projects and deadlines, and adapting to changes within the veterinary industry. They will also be skilled in building and maintaining strong relationships with veterinarian practices and other stakeholders, analyzing marketing data, and managing a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the veterinary industry and the unique needs and challenges of veterinarian practices.
• Alliance Animal Health's marketing department is relatively small, offering opportunities for growth and career development within the organization.
• As a mid-level marketing role, this position offers an excellent opportunity for a marketing professional to take their career to the next level and gain exposure to various marketing strategies and initiatives.

ASSUMPTION: While this role shares similarities with other mid-level marketing positions, it is unique in its focus on the veterinary industry and the need to adapt to the dynamic and fast-paced changes within this sector. Alliance Animal Health's marketing department is relatively small, offering opportunities for growth and career development within the organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive new customer acquisition for a veterinarian practice in the Dallas-Fort Worth metro area
• Analyzing marketing data to identify trends and opportunities for optimization in a practice's website traffic and engagement
• Collaborating with a practice owner to redesign their website and gather content for launch

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Manager at Alliance Animal Health. Successful candidates will be comfortable working on multiple projects simultaneously and adapting to the unique needs and challenges of each veterinarian practice.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Alliance Animal Health support its veterinarian practices in their marketing efforts?
• What opportunities are there for growth and career development within the marketing department?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are designed to help candidates better understand the Marketing Manager role, the marketing team's structure, and the company's approach to marketing, growth, and employee well-being. Successful candidates will be proactive in asking questions and demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including any experience with marketing analytics and data-driven decision-making.
• Prepare for your interview by researching Alliance Animal Health and the veterinary industry, and be ready to discuss your experience with marketing analytics and data-driven decision-making.
• If selected for a final interview, be prepared to present a sample marketing campaign or project that demonstrates your creativity and strategic thinking.
• Follow up with the hiring team one week after your interview to express your continued interest in the position and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.