🔹 Job Title: Marketing Manager (Remote)
🔹 Company: KnowBe4
🔹 Location: London, United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, excellent communication skills, and the ability to work independently and collaboratively.
✅ Develop and implement marketing campaigns and strategies that align with KB4 HQ messaging and strategies
✅ Forge strong relationships with sales teams to establish SLAs and initiatives to support customer acquisition
✅ Manage the setup of all lead generation campaigns and optimize their design, content, and layout
✅ Create and send email campaigns with calls to action, ensuring compliance with applicable data protection laws
✅ Drive strategy and planning through the analysis of historic performance, past engagement, and interactions, understanding KPIs, and implementing best practices
✅ Predict, forecast, and track outcomes of campaigns and conversion activities to enable meaningful analyses
✅ Measure campaign results and optimize lead nurture tracks to increase conversions
✅ Measure and optimize lead generation marketing using dashboards, CRM, and marketing analytics reports
✅ Research and test new marketing lead campaigns with existing and new media vendors to expand reach and lower cost per lead
✅ Craft landing pages and lead generation forms for content distribution through relevant programs
✅ Keep up-to-date with digital marketing trends and potential new channels and strategies to keep KnowBe4 ahead
✅ Support the management of Search Engine Optimization (SEO) and paid search campaigns (PPC)
✅ Liaise with the US team to create shareable content appropriate for specific networks and social media to spread the brand, content, and links
✅ Collaborate with content marketing and blog contributors to create high-quality content and webinars around important, relevant terms
✅ Work with channel marketing to support the creation of effective, sustainable, scalable, and measurable channel marketing programs
✅ Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance, and best practices
✅ Manage all administrative tasks, including budget management, updating purchase requests, tracking purchase orders, and managing lead lists in a timely manner
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Education: MA or Degree in Marketing or business-related subjects
Experience: Minimum 3 years in marketing management experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant certifications and experience with specific marketing tools will be prioritized.
Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in London)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangement
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager with 2-5 years of experience in London. Actual salary may vary based on individual qualifications and company discretion.
Industry: KnowBe4 specializes in cybersecurity, specifically focusing on security awareness training and simulated phishing platforms. They are used by tens of thousands of organizations worldwide to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions.
Company Size: KnowBe4 has 1,001-5,000 employees globally, with a significant presence in the United States and the United Kingdom. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: KnowBe4 was founded in 2010 and has since grown to become a leading provider of security awareness training and simulated phishing platforms.
Company Description:
Company Specialties:
Company Website: www.knowbe4.com
ASSUMPTION: KnowBe4's focus on security awareness training and simulated phishing platforms makes it an attractive option for candidates interested in cybersecurity and employee engagement.
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in marketing management. It offers opportunities for growth and development within the company.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with sales, content marketing, and channel marketing teams.
Work Arrangement: This role is fully remote, with the option to work from home or a co-working space. Occasional travel may be required for team meetings and events.
Growth Opportunities:
ASSUMPTION: The fully remote work arrangement offers flexibility and work-life balance, while the company's growth trajectory provides ample opportunities for career advancement.
Office Type: Fully remote with occasional team meetings and events
Office Location(s): London, United Kingdom (with the option to work from home or a co-working space)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home or a co-working space
ASSUMPTION: The fully remote work arrangement and flexible hours allow employees to maintain a healthy work-life balance while still being able to collaborate effectively with global teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, Digital Marketing, Campaign Development, Lead Generation, Data Analysis, Cybersecurity, Remote Work
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking throughout the interview process.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are a strong cultural fit for KnowBe4 will be self-motivated, results-driven, and comfortable working in a dynamic, remote team environment.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic work environment.
ASSUMPTION: Each role has its unique advantages and challenges, and candidates should consider their personal preferences and career goals when comparing similar roles.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, and candidates should be prepared to discuss their relevant experience and achievements during the interview process.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.