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Marketing Manager - Revenue Enablement

CARFAX
Full-time
On-site
Centreville, Virginia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Revenue Enablement

πŸ”Ή Company: CARFAX

πŸ”Ή Location: Centreville, Virginia, United States

πŸ”Ή Job Type: Full-Time (Hybrid, 3 days/week in-office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 6-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as the operational link between Marketing and the Dealer Business Unit
  • Managing internal sales communications and coordinating training initiatives
  • Maintaining and optimizing internal sales content
  • Collaborating with the Director of Revenue Enablement to drive revenue growth
  • Utilizing a metrics-based approach to develop and implement sales enablement strategies

ASSUMPTION: This role requires a strong understanding of sales operations and a proven track record in sales enablement or related fields. The ideal candidate will be comfortable working cross-functionally and collaborating with various teams to drive results.

πŸ“‹ Key Responsibilities

βœ… Develop and execute internal communication strategies to ensure timely, relevant information flow to sales reps

βœ… Serve as the subject matter expert on the sales experience within the marketing team

βœ… Own the collection and analysis of sales rep feedback to shape communication, training, and enablement programs

βœ… Manage and optimize content organization in various sales platforms for easy access and usage

βœ… Collaborate with the Director of Revenue Enablement to develop, execute, and refine communication and enablement strategies

βœ… Utilize a metrics-based approach to develop and implement sales enablement strategies

βœ… Support sales kickoff meetings by assisting in planning, coordinating logistics, and facilitating pre and post-event experiences

ASSUMPTION: This role requires strong project management skills, excellent communication abilities, and the capacity to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6-10 years in sales enablement, sales communications, or sales ops in a B2B environment

Required Skills:

  • Proven experience in sales enablement or related fields
  • Strong project management skills
  • Excellent communication and presentation skills
  • Ability to collaborate cross-functionally and work effectively with various stakeholders
  • Experience with sales enablement platforms or portals and CRM tools
  • Willingness to travel ~2-4 times per year for sales meetings and events

Preferred Skills:

  • Experience with specific sales enablement platforms or CRM tools (e.g., Salesforce, HubSpot)
  • Familiarity with the automotive industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in sales enablement or related fields in a B2B environment are strongly encouraged to apply. Familiarity with the automotive industry may be a plus but is not required.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Marketing Manager with 6-10 years of experience in the Washington D.C. area)

Benefits:

  • Competitive compensation
  • Benefits package
  • Generous time-off policies
  • 4-Day summer work weeks and winter holiday break
  • 401(k) / DCPP matching
  • Annual bonus program
  • Casual, dog-friendly, and innovative office spaces

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the Centreville office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Washington D.C. area. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CARFAX operates in the software development industry, focusing on providing vehicle history information and related services to used car buyers and sellers.

Company Size: CARFAX has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: CARFAX was founded in 1986 and has since grown to become a leading source of vehicle history information in North America.

Company Description:

  • CARFAX started with a vision to be the leading source of vehicle history information for buyers and sellers of used cars
  • Today, CARFAX has the most comprehensive vehicle history database available in North America, with over 35 billion records
  • CARFAX helps millions of people confidently shop, buy, own, and sell used cars with innovative solutions

Company Specialties:

  • Vehicle history reports
  • Used car listings
  • Maintenance
  • Car research

Company Website: www.carfax.com

ASSUMPTION: CARFAX's focus on providing accurate and reliable vehicle history information has helped it build a strong reputation in the market. The company's commitment to innovation and customer satisfaction has contributed to its success and growth over the years.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Manager - Revenue Enablement reports directly to the Director of Revenue Enablement and works closely with the marketing team, sales reps, and other internal stakeholders.

Work Arrangement: This is a hybrid role, requiring 3 days a week in the Centreville office and the flexibility to work remotely for the remaining days.

Growth Opportunities:

  • Potential career progression into senior marketing or management roles within the company
  • Opportunities to expand skills and knowledge through collaboration with various teams and projects
  • Chance to make a significant impact on the company's revenue growth and overall success

ASSUMPTION: This role offers a unique opportunity for the right candidate to grow both personally and professionally while contributing to the company's success.

🌍 Location & Work Environment

Office Type: CARFAX's Centreville office is a casual, dog-friendly, and innovative workspace that fosters collaboration and creativity.

Office Location(s): 5860 Trinity Parkway, Suite 600, Centreville, VA 20120, US

Geographic Context:

  • The Centreville office is located in the Washington D.C. metropolitan area, providing easy access to various amenities and attractions
  • The area offers a mix of urban and suburban living options, with a diverse range of neighborhoods to choose from
  • The Centreville office is conveniently located near major highways and public transportation options

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days/week in the Centreville office)

ASSUMPTION: The Centreville office provides a collaborative and innovative work environment that supports the company's mission and values. The location offers easy access to various amenities and attractions, making it an attractive option for candidates looking to live and work in the Washington D.C. area.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team and other stakeholders
  • Final interview with the Director of Revenue Enablement
  • Background check and offer extension

Key Assessment Areas:

  • Sales enablement and communication strategies
  • Project management skills
  • Cross-functional collaboration abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant sales enablement or related experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and experience working with various stakeholders

ATS Keywords: Sales enablement, sales communications, sales ops, B2B, project management, cross-functional collaboration, sales experience authority, revenue enablement, metrics-based approach, sales kickoff meetings

ASSUMPTION: The application process for this role is designed to assess the candidate's sales enablement and communication skills, as well as their ability to work effectively with various stakeholders. The interview process will focus on behavioral questions that highlight the candidate's problem-solving abilities and cultural fit.

πŸ› οΈ Tools & Technologies

  • Sales enablement platforms (e.g., Showpad, Seismic, Highspot)
  • CRM tools (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Accuracy
  • Customer focus
  • Innovation
  • Collaboration

Work Style:

  • Data-driven and metrics-focused
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-oriented and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with various stakeholders to drive results?
  • Do you have a proven track record of success in sales enablement or related fields?
  • Are you comfortable working with data and metrics to inform decision-making?

ASSUMPTION: CARFAX values candidates who are data-driven, collaborative, and results-oriented. The ideal candidate for this role will be comfortable working in a fast-paced, collaborative environment and have a proven track record of success in sales enablement or related fields.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working with various stakeholders to drive consensus and alignment
  • Adapting to changes in the market and the company's priorities
  • Balancing the demands of the role with personal and professional responsibilities

ASSUMPTION: This role may present challenges related to managing multiple priorities and working with various stakeholders. The ideal candidate will be adaptable, proactive, and comfortable working in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Sales Enablement Manager or Sales Operations Manager, but with a stronger focus on internal communications and training initiatives
  • In the automotive industry, this role may be unique to CARFAX, as the company's focus on vehicle history information sets it apart from traditional automotive companies
  • Career progression in this role may lead to senior marketing or management positions within the company

ASSUMPTION: This role is similar to other sales enablement or sales operations roles but with a unique focus on internal communications and training initiatives. The automotive industry context may present unique challenges and opportunities for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a comprehensive sales communications plan to ensure timely and relevant information flow to sales reps
  • Coordinating and facilitating a sales kickoff meeting, including logistics, content development, and stakeholder management
  • Analyzing sales rep feedback to inform the development and refinement of sales enablement strategies and programs

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Marketing Manager - Revenue Enablement may be responsible for. The specific projects and priorities may vary depending on the company's needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to sales enablement and how this role fits into that strategy?
  • How does the marketing team collaborate with the sales team to drive revenue growth?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does CARFAX support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company's priorities, and the opportunities for professional growth and development. The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant sales enablement or related experience and skills
  • Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and experience working with various stakeholders
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.