📌 Core Information
🔹 Job Title: Marketing Manager (Rider Engagement)
🔹 Company: Delivery Hero
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building strong relationships with the rider fleet to improve satisfaction and drive performance
- Leading initiatives to engage, motivate, and retain delivery riders
- Collaborating with cross-functional teams to enhance the rider experience
- Creating and translating content for rider communication in English and Malay
- Analyzing rider data to identify trends and develop strategies to reduce attrition
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on communication and data analysis.
📋 Key Responsibilities
✅ Create and design materials for internal communications and engagement with riders, working closely with the content specialist to finalize copy and support the team in creating final designs
✅ Organize events or forums (virtual or physical) to foster a sense of community among riders
✅ Act as the key point of contact between the company and its rider community, building rapport and maintaining positive relationships with riders
✅ Share regular updates, policy changes, or promotions through emails, SMS, or in-app messaging
✅ Conduct surveys or gather feedback to understand pain points and satisfaction levels, and use this information to improve rider engagement
✅ Develop and implement rider engagement programs (rewards, incentives, recognition schemes)
✅ Provide insights to help improve app features, payment systems, or incentive structures
✅ Develop content plans to land the best message through the right channels with the rider fleet, creating different types of content (articles, scripts, proposals, presentations, blogs, etc.)
✅ Design visual content for print and digital applications that reinforces the company's status and reputation
ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Communications, Operations, or a related field.
Experience: 2+ years of experience in community management, operations, or field engagement, ideally in logistics, food delivery, or ride-hailing.
Required Skills:
- Strong interpersonal and communication skills
- Data-savvy: comfortable working with dashboards and analyzing rider data
- Creative thinker with a can-do attitude and empathy for frontline workers
- Good translation skills (Malay to English & English to Malay)
- Experience in using Wordpress and Weblate
- Excellent organizational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines
- A keen eye for aesthetics and details
- A proactive can-do attitude, full of great ideas and able to get stuff done autonomously
- A creative problem solver who can think things through analytically
- Experience working with a content strategy and content calendar/grid
Preferred Skills:
- Familiarity with best practices for graphics and video content on social media platforms (YouTube, Facebook, Twitter, Instagram)
- Experience working with CRM tools to build strong relationships with riders
ASSUMPTION: Candidates with experience in community management or related fields, strong communication skills, and data analysis abilities will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur with 2-5 years of experience, the estimated salary range is RM 80,000 - RM 120,000 per year.
Benefits:
- Health insurance
- Retirement plan contributions
- Employee discounts on food delivery
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery.
Company Size: Delivery Hero is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Delivery Hero was founded in 2011 and has since grown to operate in over 70 countries worldwide.
Company Description:
- Delivery Hero is the world's leading local delivery platform, with a mission to deliver an amazing experience, fast, easy, and to your door.
- The company operates in over 70 countries worldwide, powered by tech but driven by people.
- Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.
Company Specialties:
- Online food ordering
- eCommerce
- Technology
- Online food delivery
- Marketing
- Apps
- Food tech
- Machine Learning
- Delivery and logistics
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in community management, operations, or field engagement, seeking to grow their career in marketing or rider engagement.
Reporting Structure: The Marketing Manager (Rider Engagement) will report directly to the Head of Marketing or a relevant manager within the marketing department.
Work Arrangement: This is an on-site role, requiring candidates to work from the company's office in Kuala Lumpur. Occasional remote work may be considered for specific tasks or projects.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into international markets, providing opportunities for global exposure
- Development of skills in rider engagement, community management, and data analysis
ASSUMPTION: This role offers strong potential for career growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Delivery Hero's office in Kuala Lumpur is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Oranienburger Straße 70, Berlin, Berlin 10117, DE (Headquarters), and other locations worldwide
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options
- The city is known for its modern architecture, historical landmarks, and natural attractions, such as the Petronas Twin Towers and Batu Caves
- Kuala Lumpur has a tropical rainforest climate, with warm temperatures and high humidity year-round
Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work required for events or campaigns. Flexible working hours may be available for specific tasks or projects.
ASSUMPTION: The Kuala Lumpur office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Final round interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to engage with riders
- Data analysis and problem-solving abilities
- Creativity and innovation in developing rider engagement programs
- Understanding of the food delivery industry and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your experience in community management, operations, or field engagement, as well as your data analysis and communication skills
- Prepare examples of your previous work, such as rider engagement campaigns or data analysis projects, to showcase your abilities during the interview
- Research Delivery Hero's company culture and values to demonstrate your fit with the organization
ATS Keywords: Rider engagement, community management, operations, field engagement, data analysis, communication skills, creative problem-solving, rider retention, rider satisfaction, event organization, content creation, translation skills, Wordpress, Weblate
ASSUMPTION: Delivery Hero's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, data analysis, and creativity.
🛠️ Tools & Technologies
- Wordpress
- Weblate
- CRM tools (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Candidates should have experience with Wordpress and Weblate, as well as familiarity with CRM tools and data analysis tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you align with Delivery Hero's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in your previous roles?
- How do your personal work style and preferences fit with the company's collaborative and data-driven culture?
ASSUMPTION: Candidates should assess their fit with Delivery Hero's company values and work style, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing a large and diverse rider fleet, with varying needs and preferences
- Balancing creative and analytical tasks, with a focus on data-driven decision-making
- Occasional weekend work or irregular hours to support events or campaigns
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: Candidates should be prepared to manage a diverse rider fleet, balance creative and analytical tasks, and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on rider engagement and community management, rather than traditional marketing channels
- Within the food delivery industry, this role is unique in its emphasis on rider engagement and retention, rather than customer acquisition or brand marketing
- Career progression in this role may lead to senior marketing roles within the company or expansion into international markets
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other marketing positions within the food delivery industry.
📝 Sample Projects
- Developing and implementing a rider rewards program to improve rider satisfaction and retention
- Conducting a rider survey to identify pain points and developing targeted solutions to address these issues
- Creating and translating content for rider communication, such as newsletters, training videos, or FAQs, to improve rider engagement and support
ASSUMPTION: Candidates should be prepared to develop and implement projects that engage, motivate, and retain delivery riders, using data analysis and creative problem-solving.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company, and how will my work contribute to the organization's goals?
- What are the most significant challenges facing the rider fleet, and how can this role address these issues to improve rider satisfaction and retention?
- How does Delivery Hero support the professional development and growth of its employees, particularly in marketing or rider engagement roles?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and data-driven work environment, and what resources are available to support my success in this role?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your experience in community management, operations, or field engagement, as well as your data analysis and communication skills
- Prepare examples of your previous work, such as rider engagement campaigns or data analysis projects, to showcase your abilities during the interview
- Research Delivery Hero's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
