Marketing Manager (SaaS-Focused)

📌 Core Information

🔹 Job Title: Marketing Manager (SaaS-Focused)

🔹 Company: Smart Apartment Data

🔹 Location: Remote (Eligible Regions: Eastern Europe & South Africa)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 5, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Growth-oriented marketing role focused on SaaS products
• Ownership of demand generation, customer acquisition, and brand visibility
• Collaboration with product and sales teams for aligned messaging and GTM efforts
• Data-driven approach with a focus on funnel metrics and optimization
• Opportunity to grow a tech product in a competitive U.S. B2B market

ASSUMPTION: This role requires a strategic operator who can drive results and thrive in a fast-paced, data-driven startup culture.

📋 Key Responsibilities

✅ Develop and execute integrated SaaS marketing campaigns

✅ Own and optimize paid & organic strategies across LinkedIn, email, and SEO

✅ Analyze marketing funnels and optimize for conversions (MQL to SQL)

✅ Build compelling case studies, video testimonials, and landing pages

✅ Lead Smart’s presence at industry events and trade shows

✅ Track KPIs, own dashboards, and iterate fast on what works

ASSUMPTION: This role requires a hands-on approach with tools like HubSpot, Apollo, GA4, and analytics dashboards.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years in B2B SaaS marketing

Required Skills:

• Proven ability to drive lead generation via LinkedIn and cold email
• Strong understanding of funnel metrics and data-driven decision making
• Hands-on experience with tools such as HubSpot, Apollo, GA4, and analytics dashboards
• Excellent communication and writing skills
• Ability to thrive in a remote, high-ownership role with minimal micromanagement

Preferred Skills:

• Experience working in PropTech or the apartment data space
• Content marketing chops – turning user wins into scalable assets
• Friendly, proactive communicator with a bias for action

ASSUMPTION: Candidates without B2B SaaS marketing experience or those seeking part-time roles or juggling multiple jobs should not apply.

💰 Compensation & Benefits

Salary Range: $3,000 - $3,500/month (gross) + Annual Bonus

Benefits:

• Fully remote work
• Paid Time Off
• Annual Raises
• Contractor flexibility (you manage taxes)
• Stable, long-term role in a U.S. company with real traction

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on industry standards for B2B SaaS marketing roles in the U.S. and the eligible regions.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research, specifically focused on the apartment industry

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2005, with over 20 years of experience in the business

Company Description:

• Empowers the U.S. apartment industry with high-quality data and analytics
• Helps property managers, owners, vendors, and financial institutions make smarter decisions
• Expanding product suite and SaaS offerings

Company Specialties:

• Apartment Data and Multifamily Research

Company Website: SmartApartmentData.com

ASSUMPTION: Smart Apartment Data is a well-established company with a strong focus on providing valuable data and analytics to the apartment industry.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: Reports directly to the CEO, Nichole

Work Arrangement: Fully remote with eligible regions in Eastern Europe and South Africa

Growth Opportunities:

• Potential to grow a tech product in a competitive U.S. B2B market
• Opportunity to work closely with the CEO and have a significant impact on the company's growth

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's growth and expand their marketing expertise in the SaaS industry.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): N/A (Remote work only)

Geographic Context:

• Eligible regions include Eastern Europe and South Africa
• Remote work allows for flexibility in location

Work Schedule: Full-time (40 hours/week) with a focus on results and output rather than strict hours

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations within the eligible regions.

💼 Interview & Application Insights

Typical Process:

• Submit your application through Workable
• Record a short video intro
• Complete a marketing-focused test task
• Join us for a final interview

Key Assessment Areas:

• Marketing expertise and experience in B2B SaaS
• Data-driven approach and understanding of funnel metrics
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B SaaS marketing experience and relevant skills
• Prepare a strong video intro that showcases your personality and enthusiasm for the role
• Demonstrate your understanding of the apartment data industry and Smart Apartment Data's offerings

ATS Keywords: B2B Marketing, Demand Generation, Customer Acquisition, Brand Visibility, SEO, LinkedIn Marketing, Email Marketing, Funnel Analysis, Case Studies, Video Testimonials, Analytics, HubSpot, Apollo, GA4, Data-Driven Decision Making, Content Marketing

ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, data-driven approach, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Apollo
• GA4
• Analytics dashboards
• LinkedIn, email, and SEO platforms

ASSUMPTION: The required tools and technologies are industry-standard for B2B SaaS marketing roles and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Remote work with minimal micromanagement
• High-ownership and results-driven
• Fast-paced and data-driven startup culture

Self-Assessment Questions:

• Do you thrive in a remote, high-ownership role with minimal micromanagement?
• Are you comfortable working in a fast-paced, data-driven startup culture?
• Do you possess strong communication and collaboration skills?

ASSUMPTION: The company values a data-driven approach, collaboration, and continuous learning, and seeks candidates who can thrive in a remote, high-ownership role with a fast-paced work environment.

⚠️ Potential Challenges

• Working in a competitive U.S. B2B market
• Managing time zones and remote team dynamics
• Keeping up with industry trends and best practices in B2B SaaS marketing
• Balancing multiple responsibilities and priorities

ASSUMPTION: The role presents unique challenges that require a strategic, data-driven approach and strong communication and collaboration skills.

📈 Similar Roles Comparison

• This role focuses on growth-oriented marketing for SaaS products, unlike traditional marketing roles that may focus on brand awareness or customer retention
• Unlike other marketing roles, this position requires a strong understanding of funnel metrics and data-driven decision making
• Career path comparison: This role offers the opportunity to grow a tech product in a competitive U.S. B2B market and work closely with the CEO, providing significant growth opportunities

ASSUMPTION: This role is unique in its focus on growth-oriented marketing for SaaS products and offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing integrated SaaS marketing campaigns
• Optimizing paid and organic strategies across LinkedIn, email, and SEO
• Building compelling case studies, video testimonials, and landing pages

ASSUMPTION: The sample projects listed are representative of the key responsibilities required for this role and provide a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to remote work and team collaboration?
• How does the company measure success for this role, and what are the key performance indicators?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company's expectations, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B SaaS marketing experience and relevant skills
• Prepare a strong video intro that showcases your personality and enthusiasm for the role
• Demonstrate your understanding of the apartment data industry and Smart Apartment Data's offerings
• Follow up with the hiring manager, Nichole, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.