📌 Core Information
🔹 Job Title: Marketing Manager - Sao Paulo
🔹 Company: Insider.
🔹 Location: Sao Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Brazil
- Collaborating with global marketing, local teams, and sales to drive awareness and leads
- Managing local marketing activities: demand generation, ABM, events, content, and PR
- Planning and executing events, both Insider and industry-specific
- Creating locally relevant assets to support sales and campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Build and own marketing strategy and execution for Brazil
✅ Collaborate with global marketing, local teams, and sales to increase awareness and generate leads
✅ Manage local marketing activities: demand generation, ABM, events, content, and PR
✅ Plan and execute events, managing all aspects from speaker recruitment to logistics
✅ Create locally relevant assets to aid sales and campaigns - case studies, whitepapers, guides
✅ Work closely with sales to measure program performance and lead quality
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Master’s Degree in Business, Marketing, or a related field
Experience: 3+ years of experience in B2B marketing, ideally for a SaaS business
Required Skills:
- Solid leadership skills with experience in building and managing teams
- Good knowledge of digital space
- Experience using marketing automation and CRM tools (e.g., Hubspot, Marketo, Salesforce)
- Strong oral and written communication skills
- Strong creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
- Ability to maintain a positive attitude
Preferred Skills:
- Fluency in English and Portuguese
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in a SaaS environment, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Marketing Manager role in Sao Paulo)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee assistance program
- Generous vacation policy
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for event planning and execution)
ASSUMPTION: Salary range is estimated based on market data for similar roles in Sao Paulo. Benefits may vary based on local laws and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B SaaS for Customer Experience and Marketing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2012
Company Description:
- Insider is a B2B SaaS company that drives growth for its clients around the world
- Offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency
- Connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform
Company Specialties:
- Online Marketing
- Predictive Analytics
- Web Personalization
- E-commerce
- Mobile Platforms
- Omnichannel marketing
Company Website: useinsider.com
ASSUMPTION: Insider is a well-established company in the B2B SaaS space, with a strong focus on customer experience and marketing.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Regional Marketing Director, Latin America
Work Arrangement: On-site, with flexibility for remote work when necessary
Growth Opportunities:
- Potential to grow into a regional or global marketing role
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop skills in a dynamic environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Sao Paulo, Brazil
Geographic Context:
- Sao Paulo is the largest city in Brazil and the Americas, with a population of over 12 million
- Known for its vibrant culture, diverse neighborhoods, and bustling nightlife
- Offers numerous opportunities for professional growth and development
Work Schedule: Full-time, with flexibility for event planning and execution
ASSUMPTION: Sao Paulo offers a dynamic and vibrant work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the regional marketing director
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Event planning and execution
- Cross-functional collaboration
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience, particularly in B2B and SaaS environments
- Demonstrate strong leadership skills and the ability to work effectively with cross-functional teams
- Showcase creativity and problem-solving skills through examples of past projects or campaigns
ATS Keywords: B2B Marketing, SaaS, Marketing Strategy, Event Planning, Cross-Functional Collaboration, Leadership Skills
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Hubspot, Marketo)
- CRM tools (e.g., Salesforce)
- Event planning software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation and CRM tools, as well as experience with event planning software and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Insider values candidates who are dynamic, collaborative, data-driven, and results-oriented, with a strong customer focus.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders at all levels
- Adapting to a dynamic and evolving market landscape
- Navigating a large, complex organization
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Marketing Manager (Brazil) vs. Marketing Manager (Global): The former focuses on local market execution, while the latter develops global marketing strategies
- Marketing Manager vs. Product Marketing Manager: The former focuses on demand generation and brand awareness, while the latter focuses on product positioning and messaging
- Marketing Manager vs. Marketing Specialist: The former has broader responsibilities and strategic decision-making, while the latter focuses on tactical execution and specific campaigns
ASSUMPTION: This role is similar to other marketing management roles, but with a focus on local market execution and collaboration with global marketing teams.
📝 Sample Projects
- Developing and executing a marketing strategy for a major event or conference
- Launching a new product or service in the Brazilian market
- Creating and implementing a lead generation campaign to support sales efforts
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in Brazil, and how can this role address them?
- How does this role collaborate with global marketing teams, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the marketing team and the broader organization?
- How does Insider support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the organization, and the broader marketing landscape, as well as their ability to think strategically and plan for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B and SaaS environments
- Prepare examples of past projects or campaigns that demonstrate your creativity, problem-solving skills, and leadership abilities
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
