📌 Core Information
🔹 Job Title: Marketing Manager - Saudi Mega Stadiums Show/Investors Program
🔹 Company: Informa Group Plc.
🔹 Location: Riyadh, Riyadh Region, Saudi Arabia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote on Sundays, 1 month remote work annually)
🚀 Job Overview
Key aspects of this role include:
- Working on the Saudi Mega Stadiums Show, a premier sporting event leveraging the Cityscape Global platform
- Brand creation, go-to-market strategies, and lead generation for the event
- Collaborating with supporting agencies to develop paid campaign strategies and setup
- Measuring and optimizing paid marketing using vendor-specific dashboards and analytics tools
- Continuous improvement of marketing strategies based on data analysis and industry trends
ASSUMPTION: This role requires a high level of autonomy and the ability to work in a fast-paced, dynamic environment. Candidates should be comfortable with taking initiative and making decisions with limited guidance.
📋 Key Responsibilities
✅ Launch the Saudi Mega Stadiums Show, including brand creation, go-to-market strategies, and lead generation
✅ Create marketing materials and campaigns that effectively communicate brand messaging and drive audience engagement
✅ Develop and implement testing and optimization strategies, including A/B testing, landing pages, and CTAs
✅ Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
✅ Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
✅ Understand visitor and exhibitors' digital behavior through continual testing and reporting on channel and campaign performance
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Candidates should have a strong analytical mindset and be comfortable working with data and analytics tools.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience
Experience: Proven experience as a Marketing Manager in the Events industry
Required Skills:
- Thorough understanding and experience of digital marketing (PPC, SEO, online advertising)
- Database development and growth, including segmentation and advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Excellent verbal and written communication skills in both English and Arabic
- Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, and Excel
- Technology savvy, able to quickly adopt and work with new technology solutions
Preferred Skills:
- Experience using marketing automation technology (preferably Eloqua)
- Experience using CMS platforms (but coding knowledge not required)
- Experience managing social media through scheduling platforms and social media listening
- Experience using marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Formal business/marketing higher education qualification
- Experience using Eloqua and/or Adobe Experience Manager
- Events marketing experience
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on PPC, SEO, and online advertising. Experience in the events industry is preferred but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Saudi Arabia with 5-10 years of experience, the estimated salary range is SAR 25,000 - 40,000 per month.
Benefits:
- Medical Insurance for individual and family
- Annual leave - 25 days
- Remote working on Sundays
- Working anywhere - 1 month every year
- School fees contribution, SAR 40,000 per child per year (up to a max of three children)
- Family visa costs (up to a max of three children)
- Individual annual flight allowance for expats
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, including Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa is committed to creating a fantastic, inclusive community for its colleagues, offering flexibility and freedom to bring ideas to life, do work that makes a real impact, and discover opportunities for growth.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a large, established company with a diverse range of brands and specialties. This offers candidates the opportunity to work on various projects and gain exposure to different aspects of the information services industry.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering the opportunity to lead a team and make strategic decisions for the Saudi Mega Stadiums Show.
Reporting Structure: The Marketing Manager will report directly to the Show Director and work closely with the marketing team, sales team, and other stakeholders.
Work Arrangement: This role is based in Riyadh, Saudi Arabia, with a hybrid work arrangement, including remote work on Sundays and the option to work remotely for one month annually.
Growth Opportunities:
- Potential to grow into a leadership role within the company's events portfolio
- Opportunities to work on various events and brands within the Informa Group Plc.
- Possibility to gain international experience by working on global events and collaborating with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company's events portfolio.
🌍 Location & Work Environment
Office Type: Informa Group Plc.'s Riyadh office is a modern, professional environment with state-of-the-art facilities and amenities.
Office Location(s): 5 Howick Place, London, SW1P 1WG, GB; 605 Third Avenue, New York, New York NY10158, US; Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE; 300 Huai Hai Road, Shanghai, 200021, CN; 24 York St, Sydney, New South Wales 2000, AU; and 2121 K St NW, Washington, District of Columbia 20037, US
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
- The city is known for its modern infrastructure, cultural attractions, and vibrant business scene.
- Riyadh is home to numerous multinational corporations and serves as a major hub for the Middle East and North Africa.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (remote work on Sundays and one month annually).
ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. The hybrid work arrangement provides flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise (PPC, SEO, online advertising)
- Lead generation and campaign management
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and the Saudi Mega Stadiums Show to demonstrate your enthusiasm and understanding of the role
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
ATS Keywords: Marketing Manager, Events Marketing, Digital Marketing, PPC, SEO, Lead Generation, Campaign Management, Data Analysis, Saudi Arabia, Riyadh, Hybrid Work Arrangement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit. Candidates should be prepared to discuss their past experiences and accomplishments in detail and provide specific examples of their marketing strategies and campaigns.
🛠️ Tools & Technologies
- Marketing automation technology (preferably Eloqua)
- CMS platforms (but coding knowledge not required)
- Social media scheduling platforms (e.g., Sprout Social, Hootsuite)
- Social media listening and sentiment analysis tools
- Marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- SEO and PPC tools (e.g., Google Ads, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (PowerPoint, Word, Excel)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the company and the candidate.
👔 Cultural Fit Considerations
Company Values:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company values diversity, inclusion, and collaboration, fostering a culture of innovation and continuous learning.
- Informa is committed to creating a fantastic, inclusive community for its colleagues, offering flexibility and freedom to bring ideas to life, do work that makes a real impact, and discover opportunities for growth.
Work Style:
- Informa encourages a dynamic and entrepreneurial work style, with a focus on innovation, creativity, and continuous improvement.
- The company values autonomy, initiative, and a strong work ethic, with a commitment to delivering high-quality results.
- Informa fosters a collaborative and supportive work environment, with a focus on teamwork and cross-functional collaboration.
Self-Assessment Questions:
- Do you align with Informa's mission to connect people with knowledge to help them learn more, know more, and do more?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and continuous improvement?
- Do you thrive in a collaborative and supportive work environment, with a focus on teamwork and cross-functional collaboration?
ASSUMPTION: Candidates should assess their alignment with Informa's values and work style before applying for this role. A strong cultural fit is essential for success in this position.
⚠️ Potential Challenges
- The Saudi Mega Stadiums Show is a high-profile event with significant expectations and pressure to succeed.
- The role requires managing multiple stakeholders, including partners, vendors, and internal teams, which can be challenging and time-consuming.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The dynamic and fast-paced nature of the role may require long hours and flexibility in working arrangements.
- The Middle East and North Africa region presents unique cultural and business challenges that candidates should be prepared to navigate.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage them effectively. Strong communication, organizational, and time management skills are essential for success in this position.
📈 Similar Roles Comparison
- This role is similar to other Marketing Manager positions in the events industry, with a focus on digital marketing, lead generation, and campaign management.
- However, the Saudi Mega Stadiums Show is a unique and high-profile event, offering candidates the opportunity to work on a premier sporting event with significant international exposure.
- Candidates with experience in the sports industry or working on sporting events may have an advantage in this role.
- Informa Group Plc. offers opportunities for career growth and advancement within the company's events portfolio, with potential to work on various events and brands.
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, requirements, and growth opportunities to make an informed decision about their career prospects.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for the Saudi Mega Stadiums Show, including PPC, SEO, and social media campaigns
- Creating and managing a lead generation program for the event, including database development and segmentation
- Collaborating with content marketing and blog contributors to create high-quality content around important, relevant terms for the event
- Designing and implementing A/B testing, landing pages, and CTAs to optimize marketing performance and drive audience engagement
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's long-term strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges and opportunities for this role, and how can I best prepare to address them?
- How does the company measure and evaluate the success of its marketing campaigns and initiatives?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company, and to gain a deeper understanding of the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and the Saudi Mega Stadiums Show to demonstrate your enthusiasm and understanding of the role
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
