Marketing Manager – Schwerpunkt Corporate Marketing & B2B (m/w/d)

📌 Core Information 🔹 Job Title: Marketing Manager – Schwerpunkt Corporate Marketing & B2B (m/w/d) 🔹 Company: Vitafy Brands 🔹 Location: Hamburg, Germany 🔹 Job Type: Full-time, Hybrid (3 office days per week) 🔹 Category: Marketing, Corporate, B2B 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site with hybrid option 🚀 Job Overview Key aspects of this role include: - Driving corporate and B2B marketing efforts - Managing online and offline marketing channels - Collaborating with international teams and local colleagues - Supporting sales and event management activities ASSUMPTION: This role requires a strong understanding of both corporate and B2B marketing, with experience in managing multiple channels and collaborating with diverse teams. 📋 Key Responsibilities ✅ Website & Content Management: - Develop and maintain corporate websites (concept, content, SEO) - Build systematic performance reporting for websites and social media ✅ Social Media Management: - Manage and grow corporate social media profiles (especially LinkedIn) - Coordinate with international units and build systematic performance reporting ✅ Event Management: - Assist in organizing and supporting corporate events and trade shows ✅ Sales & Marketing Support: - Create B2B marketing materials (presentations, product sheets, etc.) - Support internal communication (newsletters, etc.) ✅ Budget & Project Management: - Manage marketing budgets and project-related operational tasks ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Completed degree or training in Marketing, Communication, or a related field Experience: - Several years of experience in marketing, ideally in a corporate or B2B environment Required Skills: - Proven experience in corporate and B2B marketing - Strong knowledge of online and offline marketing channels - Excellent project management and organizational skills - Proficiency in German and English (written and spoken) Preferred Skills: - Experience with SEO and social media management tools - Familiarity with marketing automation and CRM systems - Knowledge of the consumer health and wellness industry ASSUMPTION: Candidates with a passion for fitness and nutrition may find this role particularly appealing, as it allows them to combine their professional skills with their personal interests. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on experience and qualifications) Benefits: - Flexible working hours and mobile office policy - Modern office with free beverages and regular team events - Participation in sports events and a friendly work environment Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home two days per week ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The final offer may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Vitafy Brands operates in the consumer health and wellness market, offering a wide range of products through its own brands and private label services. Company Size: With 51-200 employees, Vitafy Brands offers a mid-sized company environment with opportunities for growth and collaboration. Founded: Vitafy Brands was founded in 2013 and has since grown into a successful multi-channel player in Europe. Company Description: - Vitafy Brands is a consumer health and wellness company that offers a wide range of products through its own brands and private label services. - The company operates in the B2B and B2C markets, serving customers in various retail channels and supporting them with innovative and trendy products. - Vitafy Brands is committed to driving growth through its "Buy & Build" strategy in Europe. Company Specialties: - Consumer Health & Wellness - Private Label & CDMO Services - Own Brands (e.g., vom Achterhof, Gymqueen, Bodylab, Vitawell, VIVE+) - Multi-Channel Retail & Online Sales Company Website: www.vitafybrands.de ASSUMPTION: Vitafy Brands' focus on the consumer health and wellness market provides candidates with the opportunity to work in a dynamic and growing industry. 📊 Role Analysis Career Level: Mid-level marketing professional with the opportunity to grow and take on more responsibilities. Reporting Structure: This role reports directly to the Corporate Development & Marketing department and works closely with international teams and local colleagues. Work Arrangement: Hybrid work arrangement with 3 office days per week, allowing for a flexible work-life balance. Growth Opportunities: - Expanding responsibilities based on project needs and performance - Opportunities to work on international projects and collaborate with diverse teams - Potential career progression within the marketing department or other areas of the business ASSUMPTION: Candidates who thrive in dynamic environments and are eager to take on new challenges will find this role particularly appealing. 🌍 Location & Work Environment Office Type: Modern office with a friendly work environment and free beverages. Office Location(s): Hamburg, Germany Geographic Context: - Hamburg is the second-largest city in Germany and offers a high quality of life, with a vibrant cultural scene, excellent education, and a strong job market. - The city is well-connected by public transportation, making it easy to commute to the office. Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home two days per week. ASSUMPTION: Candidates who enjoy living and working in a dynamic urban environment will find Hamburg an attractive location for this role. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. On-site or virtual interview with the marketing team 4. Final interview with the department head Key Assessment Areas: - Marketing and project management skills - Knowledge of corporate and B2B marketing - Ability to work collaboratively with international teams - Alignment with company values and culture Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Prepare examples of your past marketing campaigns and their outcomes - Research Vitafy Brands and be ready to discuss how your skills and experience align with the company's mission and values ATS Keywords: Marketing, Corporate Marketing, B2B, SEO, Social Media, Content Creation, Performance Reporting, Budget Controlling, Internal Communication, Event Organization, Sales Support, Project Management ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. 🛠️ Tools & Technologies - SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) - Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) - Marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Microsoft Office Suite (Word, Excel, PowerPoint) ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's expertise. 👔 Cultural Fit Considerations Company Values: - Passion for fitness and wellness - Customer focus - Collaboration and teamwork - Innovation and continuous improvement - Responsibility and sustainability Work Style: - Dynamic and fast-paced environment - Strong focus on results and performance - Collaborative and supportive team culture - Flexible and adaptable approach to work Self-Assessment Questions: - How do you align with Vitafy Brands' values, particularly the passion for fitness and wellness? - How comfortable are you working in a dynamic, international team environment? - How well do you adapt to new projects and challenges? ASSUMPTION: Candidates who share Vitafy Brands' passion for fitness and wellness and are comfortable working in a dynamic, international team environment will be well-suited to this role. ⚠️ Potential Challenges - Balancing multiple projects and priorities - Collaborating with international teams across different time zones - Adapting to a fast-paced and ever-changing work environment ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a dynamic environment will be better equipped to overcome these challenges. 📈 Similar Roles Comparison - Marketing Manager (Corporate & B2B) vs. Marketing Manager (B2C): - This role focuses more on corporate and B2B marketing, while a B2C marketing manager role would prioritize consumer-facing marketing efforts. - In this role, you'll work closely with sales teams and international units, whereas a B2C role might involve more direct customer interaction. - Marketing Manager vs. Marketing Specialist/Coordinator: - This role requires a broader range of skills and more strategic decision-making than a marketing specialist or coordinator role. - As a marketing manager, you'll oversee projects and teams, while a specialist or coordinator role might focus on more tactical tasks. ASSUMPTION: Understanding the differences between these roles can help candidates determine which path best aligns with their career goals and interests. 📝 Sample Projects - Website Redesign: Lead a project to redesign and relaunch the corporate website, improving SEO, user experience, and overall performance. - Social Media Campaign: Develop and execute a social media campaign targeting key industry influencers and decision-makers, increasing brand awareness and engagement. - Event Management: Plan and coordinate a major industry event, managing logistics, vendor relationships, and on-site operations to ensure a successful and memorable experience for attendees. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives a marketing manager might undertake in this role. ❓ Key Questions to Ask During Interview - How does this role fit into the company's overall marketing strategy? - What are the most pressing challenges facing the marketing department currently? - How does the company support the professional development and growth of its marketing team members? - What is the typical career path for someone in this role, and what opportunities exist for growth and advancement? - How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and expectations. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: Apply Now - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Prepare examples of your past marketing campaigns and their outcomes - Research Vitafy Brands and be ready to discuss how your skills and experience align with the company's mission and values - Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.