Marketing Manager, Scientific American

Springer Nature

Full-time

On-site

New York, New York, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Springer Nature

🔹 Location: New York, NY (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (New York office)

🚀 Job Overview

Key aspects of this role include:

Managing and optimizing paid media campaigns across search, social, video, and display
Allocating budget to increase subscriptions and brand exposure
Creating email marketing campaigns and automated journeys
Forge paid and organic partnerships with other publishers
Brainstorming ideas for copy, creative, and offers with a focus on conversion rate

ASSUMPTION: This role requires a balance of creative thinking and data-driven decision making. The ideal candidate will have a strong understanding of advertising platforms and experience working with subscription business models.

📋 Key Responsibilities

✅ Manage and optimize paid media campaigns across search, social, video, and display

✅ Allocate paid media budget to increase subscriptions and brand exposure

✅ Create email marketing campaigns for one-off sales and automated journeys

✅ Forge paid and organic partnerships with other publishers, podcasts, and newsletters

✅ Brainstorm ideas for copy, creative, and offers with a focus on conversion rate

✅ Partner with editorial to infuse newsroom content and voice into promotions

✅ Conduct quality assurance (QA) of all campaign collateral to ensure accuracy

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 3-5 years of marketing experience

Required Skills:

Proven experience in paid media management
Strong understanding of search, social, and video advertising
Extensive project management experience
Knowledge of advertising platforms
Knowledge of the publishing industry
Experience working with subscription business models

Preferred Skills:

Experience with email marketing automation
Familiarity with CRM systems
Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 USD per year (US Annualized Base Salary Range)

Benefits:

Medical, Dental, and Vision
401(k) with company match and contribution
Hybrid office working policy, Summer Hours, and paid time off
Flexible Spending and Commuter programs
Multiple Life insurance options
Disability coverage
Tuition Assistance
Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance
Employee Assistance Program
Family friendly benefits and a variety of employee discounts
An array of Employee Social Networks

Working Hours: Full-time, standard business hours with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the publishing industry in the New York area.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 5,001-10,000 employees

Founded: Springer Nature was founded in 2015 through the merger of Springer Science+Business Media and Nature Publishing Group

Company Description:

Springer Nature is a global publishing company that provides a trusted source of knowledge to researchers, clinicians, educators, and other professionals
The company is home to some of the best-known names in research, health, educational, and professional publishing, including Nature, Springer, BMC, Palgrave Macmillan, and Scientific American
Springer Nature is committed to opening doors to discovery for its communities, ensuring that fundamental knowledge can be found, verified, understood, and used

Company Specialties:

Publishing
Science
Technology
Medicine
Business
Education
and Research

Company Website: group.springernature.com

ASSUMPTION: Springer Nature's size and global presence offer opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports to the Director of Marketing

Work Arrangement: Hybrid (2-3 days per week in the New York office)

Growth Opportunities:

Potential to take on more responsibility and advance to a senior marketing role
Opportunities to work on high-profile projects and campaigns
Chance to gain experience in a global publishing company and learn from industry experts

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field and the publishing industry.

🌍 Location & Work Environment

Office Type: Hybrid (New York office)

Office Location(s): 4 Crinan Street, London, N1 9XW, GB (main headquarters); Heilderberger Platz 3, Berlin, Berlin 14197, DE (European headquarters)

Geographic Context:

The New York office is located in the heart of the city's publishing industry
The hybrid work arrangement offers flexibility and a balance between office and remote work
The company's global presence provides opportunities for international collaboration and exposure

Work Schedule: Standard business hours with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement and central office location offer a good balance between work-life integration and access to professional networks and resources.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the hiring manager
In-depth interview with the marketing team
Final interview with the director of marketing

Key Assessment Areas:

Marketing strategy and campaign planning
Data analysis and AB testing
Communication and collaboration skills
Cultural fit and alignment with company values

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and skills
Demonstrate your understanding of the publishing industry and Springer Nature's brands
Prepare examples of successful marketing campaigns you've managed and the results you achieved

ATS Keywords: Paid Media Management, Search Advertising, Social Advertising, Video Advertising, Project Management, Advertising Platforms, Subscription Business Models, Email Marketing, Campaign Optimization, Data Analysis, AB Testing, Creative Brainstorming, Quality Assurance, Partnership Development, Content Promotion, Conversion Rate Optimization

ASSUMPTION: Springer Nature's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
Email marketing automation tools (e.g., Mailchimp, HubSpot)
CRM systems (e.g., Salesforce, HubSpot CRM)
Project management tools (e.g., Asana, Trello)
Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

Quality and Excellence
Creativity and Innovation
Integrity and Respect
Collaboration and Teamwork
Accountability and Responsibility

Work Style:

Data-driven and results-oriented
Collaborative and team-focused
Adaptable and responsive to change
Creative and strategic thinking

Self-Assessment Questions:

Do you have a proven track record of managing successful paid media campaigns?
Are you comfortable working with data and AB testing to optimize campaign performance?
Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional teams?

ASSUMPTION: Springer Nature's company culture values creativity, innovation, and collaboration, with a strong emphasis on data-driven decision making and continuous improvement.

⚠️ Potential Challenges

Managing a complex and dynamic marketing budget
Keeping up with the latest trends and best practices in paid media advertising
Balancing multiple projects and priorities in a fast-paced, deadline-driven environment
Working effectively with remote team members and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable approach, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

This role is unique in its focus on paid media advertising for a publishing brand with a strong subscription business model
Compared to other marketing roles in the publishing industry, this position offers a high degree of responsibility and autonomy
Career progression in this role may involve moving into a senior marketing role or transitioning into a different functional area within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in a specific niche within the marketing field and develop a strong foundation for a successful career in publishing or a related industry.

📝 Sample Projects

Developing and executing a comprehensive paid media strategy to drive subscription growth for Scientific American
Collaborating with the editorial team to create targeted email marketing campaigns to promote exclusive content and offers
Negotiating and securing partnerships with other publishers, podcasts, and newsletters to expand reach and increase brand awareness

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, demonstrating the potential for significant impact and growth.

❓ Key Questions to Ask During Interview

What are the key priorities for this role in the first 30-60-90 days?
How does this role fit into the broader marketing strategy for Scientific American and Springer Nature?
What opportunities are there for professional development and growth within the marketing team and the organization as a whole?
How does the company support work-life balance and employee well-being?
What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success in the organization.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: Springer Nature Careers
Tailor your resume and cover letter to highlight your relevant marketing experience and skills
Prepare examples of successful marketing campaigns you've managed and the results you achieved
Research Springer Nature and Scientific American to demonstrate your understanding of the company and its brands
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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