Marketing Manager, SEA (3808)

📌 Core Information

🔹 Job Title: Marketing Manager, SEA (3808)

🔹 Company: GBG

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies and campaigns to generate leads and drive customer acquisition, retention, engagement, and revenue growth for GBG's fraud solutions across the Asia region.
• Collaborating with the sales team to support revenue and new sales targets through strategy, sales plans, marketing events, and campaigns.
• Managing and optimizing marketing funnels, lead nurturing, and conversion rates to drive campaign performance.
• Working closely with the digital marketing executive and broader APAC marketing team to execute multi-channel campaigns, including email marketing, content, social media, paid advertising, and events.
• Creating thought leadership content and supporting PR initiatives to drive brand awareness and recognition across the Asia region.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in campaign management across multiple channels to drive successful marketing outcomes.

📋 Key Responsibilities

✅ Lead the development and implementation of marketing campaigns online and offline, including demand generation strategies to generate leads, nurture prospects, manage lead scoring, and drive customer acquisition.

✅ Work closely with the sales team on strategy, sales plans, marketing events, and campaigns to support revenue and new sales targets.

✅ Drive the development and execution of retention campaigns to maintain the existing customer base.

✅ Lead the development of experiments and tests for marketing channels to test incrementality and channel purpose to inform future investment strategies better.

✅ Optimize campaign performance and ensure successful implementation through digital channels.

✅ Make data-driven decisions to enhance future campaign effectiveness.

✅ Lead the development of external-facing sales enablement tools, including sales and marketing collateral, sales pitch decks, case studies, thought leadership content, and PR initiatives.

✅ Manage relationships with external agencies, vendors, and partners to support marketing and demand generation initiatives.

✅ Collaborate with the broader global marketing team to design and implement effective campaigns across designated marketing channels, including writing briefs, drafting, and approving content.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to handle multiple campaigns and events simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Extensive experience (5-10 years) in optimizing marketing funnels, lead nurturing, and conversion rates, with a proven track record in campaign management across online and offline marketing channels and demand generation marketing.

Required Skills:

• Proficient in using HubSpot (or equivalent) to plan and schedule email marketing campaigns and manage lead nurture workflows.
• Proficient in using Google Analytics.
• Experience managing CMS and CRM platforms.
• Proficient in using LinkedIn (organic and paid) for campaign optimization.
• Solid understanding of PR and methods of optimization via media channels.
• Analytical mindset with the ability to interpret complex data and derive actionable insights.
• Excellent problem-solving abilities, critical thinking, and a proactive approach to optimizing campaign performance.
• Strong project management skills with the ability to handle multiple campaigns and events simultaneously.
• Exceptional communication skills, both written and verbal, with the ability to collaborate effectively at all levels.

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot).
• Fluency in additional Asian languages.
• Experience working in a global or regional marketing role.

ASSUMPTION: Candidates with experience in the fraud solutions market or relevant industry knowledge will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per annum (approximately USD 35,000 - USD 58,000).

Benefits:

• Health insurance and wellness benefits.
• Retirement savings plan.
• Employee assistance program.
• Flexible working arrangements.
• Opportunities for professional development and growth.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (MYT) with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GBG operates in the IT Services and IT Consulting sector, specializing in global identity and location tech to enable safe and rewarding digital lives for genuine people worldwide.

Company Size: GBG has 1,001-5,000 employees globally, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: GBG was founded in 1989, with over three decades of experience in the identity and location tech industry.

Company Description:

• GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
• The company combines global data with innovative technology to ensure genuine people can digitally prove who they are and where they live.
• GBG protects against digital crime, strengthens business resilience, and drives responsible growth, at scale, across various sectors.

Company Specialties:

• Identity data
• Identity verification
• Location Intelligence
• Fraud detection
• Document validation
• Employee background screening
• KYC
• AML
• Age verification
• Identity fraud
• Address validation
• Trace and investigate
• Application fraud
• PEPs and Sanctions checks
• Customer registration
• Criminal record checks
• ID verification
• ID scanning
• Data quality
• Fraud management
• Contact validation

Company Website: www.gbg.com

ASSUMPTION: GBG's extensive experience and global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing, APAC.

Reporting Structure: The Marketing Manager, SEA will oversee the Digital Marketing Executive and collaborate with the broader APAC marketing team, sales teams, and external agencies.

Work Arrangement: This role is fully remote, with the option to work from GBG's Kuala Lumpur office or any other location within Malaysia.

Growth Opportunities:

• Progression to a regional or global marketing leadership role within GBG.
• Expanding expertise in the fraud solutions market and related industries.
• Developing skills in strategic planning, campaign optimization, and team management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on GBG's marketing efforts in the Asia region.

🌍 Location & Work Environment

Office Type: GBG's Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): GBG, The Foundation, Herons Way, Chester Business Park, Chester, CH4 9GB, GB (Headquarters) and GBG, Q7 24, 68161, Mannheim, DE (APAC Regional Office)

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a thriving business ecosystem.
• The city offers a high quality of life, with numerous amenities, entertainment options, and a tropical climate.
• Malaysia is strategically located in Southeast Asia, providing easy access to other major markets in the region.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours and remote work options available.

ASSUMPTION: Kuala Lumpur's dynamic business environment and GBG's collaborative work culture create an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the GBG careers portal.
• Phone or video screening with the Talent Attraction team.
• First-round interview with the Head of Marketing, APAC.
• Second-round interview with the hiring manager and/or other team members.
• Final interview with the Regional Director, APAC.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and campaign planning.
• Data analysis and interpretation.
• Communication and presentation skills.
• Problem-solving and critical thinking.
• Cultural fit and alignment with GBG's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven achievements.
• Prepare examples of marketing campaigns you've led, including objectives, strategies, execution, and results.
• Research GBG's products, services, and competitors to demonstrate your understanding of the business and market landscape.

ATS Keywords: Marketing Manager, SEA, Campaign Management, Lead Nurturing, Conversion Rate Optimization, Digital Marketing, Data Analysis, Project Management, Communication Skills, Google Analytics, HubSpot, CRM Management, Social Media Marketing, PR Optimization, Sales Enablement, Email Marketing, Thought Leadership

ASSUMPTION: GBG's recruitment process is designed to assess candidates' skills, cultural fit, and potential impact on the organization's success.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• PR and media monitoring tools (e.g., Mention, Brand24)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do.
• Innovative: We continuously seek new ways to improve and grow.
• Collaborative: We work together to achieve our goals and celebrate our successes.
• Respectful: We value and appreciate the diversity of our people and our customers.
• Accountable: We take responsibility for our actions and their outcomes.

Work Style:

• Strategic: This role requires a strategic mindset to develop and execute effective marketing campaigns.
• Data-driven: Candidates should be comfortable working with data and using it to inform decision-making.
• Collaborative: Strong communication and teamwork skills are essential for success in this role.
• Adaptable: The marketing landscape is constantly evolving, and candidates should be prepared to adapt to change.

Self-Assessment Questions:

• How do you align with GBG's customer-centric value, and how have you demonstrated this in your previous roles?
• Describe a time when you had to adapt to a significant change in the marketing landscape, and how did you approach it?
• How do you ensure that your marketing campaigns are data-driven, and can you provide an example of a successful data-driven campaign you've led?

ASSUMPTION: Candidates who demonstrate a strong fit with GBG's values and work style will be more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• The Asia region is diverse and complex, with varying market conditions and customer preferences. Candidates should be prepared to navigate these differences and develop tailored marketing strategies for each market.
• GBG's fraud solutions market is competitive, and candidates should be prepared to differentiate GBG's offerings and drive market share growth.
• This role requires a high degree of cross-functional collaboration, and candidates should be prepared to work effectively with various teams, including sales, product, and technology.
• Kuala Lumpur's dynamic business environment can present unique challenges, and candidates should be prepared to adapt to change and pivot strategies as needed.

ASSUMPTION: These challenges can be overcome with a strategic mindset, strong collaboration skills, and a deep understanding of GBG's products, services, and market landscape.

📈 Similar Roles Comparison

• This role is similar to other regional marketing manager positions but requires a stronger focus on demand generation and lead nurturing to drive customer acquisition and revenue growth.
• GBG's fraud solutions market is unique, and candidates should have relevant industry experience or be prepared to quickly learn the nuances of the market.
• This role offers significant growth potential, with opportunities to progress to a regional or global marketing leadership role within GBG.

ASSUMPTION: Candidates with experience in similar roles or relevant transferable skills will be well-positioned to succeed in this role and make a significant impact on GBG's marketing efforts in the Asia region.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new fraud detection product in the Asia region, including targeted advertising, email marketing, content marketing, and event planning.
• Conducting market research and analysis to identify high-potential customer segments and develop tailored marketing strategies to drive customer acquisition and retention.
• Creating and implementing a lead scoring model to prioritize and optimize lead nurturing efforts, improving conversion rates and driving revenue growth.

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Marketing Manager, SEA role and provide insight into the types of initiatives candidates can expect to lead.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the sales team, and what are the key performance indicators (KPIs) for success?
• What are the most significant marketing challenges facing GBG in the Asia region, and how can this role address them?
• How does GBG support the professional development and growth of its marketing team members?
• What are the key attributes of a successful marketing manager at GBG, and how does this role fit into the broader marketing organization?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the GBG careers portal.
• Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven achievements.
• Prepare examples of marketing campaigns you've led, including objectives, strategies, execution, and results.
• Research GBG's products, services, and competitors to demonstrate your understanding of the business and market landscape.
• Follow up with the GBG Talent Attraction team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.