📌 Core Information
🔹 Job Title: Marketing Manager, Search Marketing
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid marketing strategy for the Paid Search channel
- Collaborating with various teams to drive traffic and optimize marketing initiatives
- Analyzing customer behavior trends and understanding their long-term financial impact
- Balancing business needs and constraints while thriving in an entrepreneurial environment
ASSUMPTION: This role requires a strong analytical mindset and a curiosity to seek out new possibilities. It involves both the creative and technical sides of marketing, with a focus on Paid Search channels.
📋 Key Responsibilities
✅ Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
✅ Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
✅ Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
✅ Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
✅ Translate analytical findings into actionable insights and concise business actions and recommendations
ASSUMPTION: This role involves a high level of analysis and strategic thinking, with a focus on driving traffic and optimizing marketing initiatives through Paid Search channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on Paid Search (SEM) and Search Engine Optimization (SEO)
Required Skills:
- Proven experience in Paid Search marketing and optimization
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to thrive in an entrepreneurial environment and manage competing priorities
- Familiarity with A/B testing and experiment design
Preferred Skills:
- Experience with Amazon's advertising platform (AMS)
- Fluency in multiple languages
- Experience working with international teams
ASSUMPTION: This role requires a strong background in Paid Search marketing and optimization, with a focus on data analysis and strategic thinking.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the New York area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Generous vacation and sick leave policies
- On-site fitness centers and wellness programs
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager with the required experience level in the New York area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,000+ employees (Enterprise)
Founded: 1994, with headquarters in Seattle, Washington, USA
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- It is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon is known for its innovative culture and commitment to continuous improvement
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (AWS)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a diverse range of products and services. This role is part of its e-commerce division, focusing on marketing and driving traffic to the company's online platforms.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Search Marketing Manager and works closely with various teams across the organization
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience working with international teams and stakeholders
ASSUMPTION: This role offers opportunities for growth and advancement within Amazon's marketing organization, with a focus on driving traffic and optimizing marketing initiatives through Paid Search channels.
🌍 Location & Work Environment
Office Type: Urban office environment in New York City
Office Location(s): 410 10th Ave, New York, NY 10001, USA
Geographic Context:
- New York City is a major global hub for finance, media, and technology
- The office is located in the heart of Manhattan, with easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically Monday to Friday, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: This role is based in Amazon's New York City office, with a fast-paced and dynamic work environment that reflects the city's energy and diversity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
- Technical expertise in Paid Search marketing and optimization
Application Tips:
- Highlight relevant experience and achievements in Paid Search marketing and optimization
- Tailor your resume and cover letter to emphasize your analytical skills and strategic thinking
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and decision-making processes
- Research Amazon's leadership principles and be prepared to discuss how your values and work style align with the company's culture
ATS Keywords: Paid Search, SEM, SEO, A/B testing, marketing optimization, customer behavior analysis, stakeholder management, Amazon advertising platform (AMS)
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong analytical skills and strategic thinking in Paid Search marketing and optimization.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AMS)
- Google Ads and Bing Ads platforms
- SEO and SEM software tools (e.g., SEMrush, Ahrefs, Moz)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in Paid Search marketing tools and platforms, as well as data analysis and visualization tools to optimize marketing initiatives and drive traffic.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Ownership
- Insist on the highest standards
- Think big
- Learn and be curious
- Hire and develop the best
- Insist on a positive team spirit
- Never settle
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- How do your personal values and work style align with Amazon's leadership principles?
- Can you provide an example of a time when you identified a problem, conducted an analysis, and developed a data-driven solution to optimize marketing performance?
- How do you prioritize and manage competing priorities in a fast-paced, entrepreneurial environment?
ASSUMPTION: Amazon's culture is highly competitive and fast-paced, with a strong focus on customer obsession, innovation, and continuous improvement. Candidates should be prepared to demonstrate their ability to thrive in this environment and contribute to the company's success.
⚠️ Potential Challenges
- Managing competing priorities and balancing business needs with constraints in a fast-paced environment
- Working with international teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with the latest trends and best practices in Paid Search marketing and optimization
- Developing and executing tests and experiments to optimize marketing initiatives and drive traffic
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the field of Paid Search marketing and optimization.
📈 Similar Roles Comparison
- This role is unique in its focus on Paid Search marketing and optimization for Amazon's e-commerce platform
- Compared to other marketing roles, this position requires a strong analytical mindset and technical expertise in Paid Search marketing
- Career progression in this role may lead to opportunities in senior marketing management or other related fields within Amazon's organization
ASSUMPTION: This role is unique in its focus on Paid Search marketing and optimization for Amazon's e-commerce platform, requiring a strong analytical mindset and technical expertise in Paid Search marketing.
📝 Sample Projects
- Developing and executing a Paid Search marketing campaign to drive traffic to a new product launch
- Conducting an analysis of customer behavior trends to inform marketing strategy and optimize Paid Search initiatives
- Collaborating with cross-functional teams to optimize the user experience and drive conversions through Paid Search channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role, with a focus on driving traffic and optimizing marketing initiatives through Paid Search channels.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Search Marketing organization?
- How does this role collaborate with other marketing channels and teams within the organization?
- What are the key priorities and challenges facing the Search Marketing team in the coming months?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, priorities, and growth opportunities within the Search Marketing organization at Amazon.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in Paid Search marketing and optimization
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and decision-making processes
- Research Amazon's leadership principles and be prepared to discuss how your values and work style align with the company's culture
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
