📌 Core Information
🔹 Job Title: Marketing Manager, Search Marketing
🔹 Company: Amazon
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid marketing strategy for the Paid Search channel
- Collaborating with various teams to drive traffic and optimize marketing initiatives
- Analyzing customer behavior trends and understanding the long-term financial impact
- Conducting A/B experiments to test new vendor features and inform new product development
- Translating analytical findings into actionable insights and concise business actions
ASSUMPTION: This role requires a strong analytical mindset and a curiosity to seek out new possibilities. The successful candidate will be comfortable thinking big and diving deep into both the analytical and creative aspects of marketing.
📋 Key Responsibilities
✅ Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
✅ Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
✅ Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
✅ Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
✅ Translate analytical findings into actionable insights and concise business actions and recommendations
ASSUMPTION: The role requires a high level of analytical thinking and the ability to translate complex data into understandable and actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on SEO and SEM
Required Skills:
- Proven experience in search marketing, with a strong focus on paid search
- Excellent analytical skills and data-driven mindset
- Strong communication and stakeholder management skills
- Ability to think strategically and execute rigorously
- Familiarity with A/B testing and optimization techniques
Preferred Skills:
- Experience working with external search vendors (e.g., Google, Bing)
- Fluency in multiple languages
- Experience working in a global organization
ASSUMPTION: While not explicitly stated, experience in search marketing and a strong analytical background are crucial for this role. Familiarity with external search vendors and global experience would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the New York area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is known for its innovative culture and focus on continuous improvement
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience. The company's size and resources provide ample opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and advancement
Reporting Structure: The role reports directly to the Search Marketing organization and collaborates with various teams across the business
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Exposure to various aspects of the business and potential career transitions within Amazon
ASSUMPTION: This role offers significant growth opportunities within a large, dynamic organization. The successful candidate will have the chance to work on high-impact projects and develop their skills and career.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): New York, United States
Geographic Context:
- The New York office is located in the heart of Manhattan, offering easy access to public transportation and various amenities
- New York is a major hub for the retail and e-commerce industries, providing ample networking and professional development opportunities
- The city offers a diverse and vibrant culture, with numerous entertainment, dining, and recreational options
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development. The city's vibrant culture and industry hub status offer numerous benefits for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the director or vice president
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Strategic thinking and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant experience in search marketing and data analysis
- Include specific examples of successful marketing campaigns or projects
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and leadership
ATS Keywords: Search Marketing, Paid Search, SEO, SEM, A/B Testing, Optimization, Data Analysis, Stakeholder Management, Strategic Thinking
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on analytical skills, strategic thinking, and cultural fit. Applicants should highlight their relevant experience and be prepared to discuss their approach to data-driven marketing and problem-solving.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- SEMrush or similar SEO tools
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using search marketing platforms, data analysis tools, and project management software. Familiarity with Amazon's internal tools and systems may also be required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Ownership
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Focus on innovation and continuous improvement
- Strong emphasis on customer experience
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Amazon values a customer-obsessed, data-driven, and innovative work culture. Successful candidates will be able to thrive in a fast-paced environment, work collaboratively with diverse teams, and make data-driven decisions.
⚠️ Potential Challenges
- Managing multiple priorities and competing demands from various teams and stakeholders
- Keeping up with the fast-paced and ever-evolving nature of the search marketing landscape
- Working with large datasets and complex analytical tools
- Navigating a large, matrixed organization with numerous internal systems and processes
ASSUMPTION: The successful candidate will be able to manage multiple priorities, work effectively in a matrixed organization, and adapt to the fast-paced nature of the search marketing industry.
📈 Similar Roles Comparison
- This role is focused on paid search marketing, whereas related roles may focus on SEO, content marketing, or other marketing channels
- Amazon's size and resources provide significant opportunities for growth and development compared to smaller organizations
- Career paths within Amazon may differ from those in other companies, with more opportunities for internal mobility and career transitions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other organizations. Applicants should consider their career goals and preferences when comparing this role to others in the industry.
📝 Sample Projects
- Developing and executing a paid search campaign to drive traffic and conversions for a new product launch
- Conducting an A/B test to optimize the performance of a high-traffic landing page
- Analyzing customer behavior trends to inform the development of new marketing strategies and campaigns
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate may work on in this role. Applicants should be prepared to discuss their relevant experience and approach to similar projects during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall search marketing strategy for the company?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the Search Marketing organization collaborate with other teams and stakeholders within the company?
- What opportunities are there for growth and development within the Search Marketing organization and Amazon more broadly?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: These questions are designed to help applicants understand the role's context, priorities, and growth opportunities. Applicants should tailor their questions to the specific role and company, demonstrating their interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in search marketing and data analysis
- Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and leadership
- Research Amazon's company culture and values to demonstrate your fit and alignment with the organization
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
