📌 Core Information
🔹 Job Title: Marketing Manager, Segments
🔹 Company: BMO
🔹 Location: Toronto, ON, Canada
🔹 Job Type: Full-Time
🔹 Category: Corporate Affairs
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing communication strategies to support business objectives
- Collaborating with stakeholders to assess communication needs and create effective solutions
- Writing and editing content for various communication vehicles
- Supporting change management activities from a communications perspective
- Acting as a lead communications role in confidential projects
ASSUMPTION: This role requires a strong understanding of communication principles and a proven track record in developing and executing communication strategies.
📋 Key Responsibilities
✅ Assesses communications needs and recommends communication plans and solutions
✅ Participates in communication strategy development
✅ Gathers content and develops communications for various vehicles
✅ Identifies and liaises with stakeholders about communication opportunities
✅ Supports business/group change management activities
✅ Provides communications advice and guidance to assigned business/group
✅ Reviews material to ensure it complies with relevant quality standards
✅ Coordinates, distributes, and publishes communication solutions
✅ Measures and evaluates the effectiveness of communication content and vehicles
✅ Remains alert to new trends, tools, and methods of communication
✅ Builds effective relationships with internal/external stakeholders
✅ Actively looks for opportunities for continuous improvement of communications processes
ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills, as well as the ability to work independently on complex tasks.
🎯 Required Qualifications
Education: Post-secondary degree in Communications, Public Relations, Journalism, or a related field of study
Experience: Typically between 4 - 6 years of relevant experience
Required Skills:
- Writing and editing skills - Good
- Ability to take technical and complex information and distill it to key messages
- Verbal & written communication skills - In-depth
- Collaboration & team skills - In-depth
- Analytical and problem solving skills - In-depth
- Influence skills - In-depth
- Data driven decision making - In-depth
Preferred Skills:
- Experience in a similar role within the financial services industry
- Bilingualism (English/French)
ASSUMPTION: Candidates with experience in the financial services industry and/or bilingualism may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $56,000.00 - $103,500.00 per year
Benefits:
- Health Insurance
- Tuition Reimbursement
- Accident Insurance
- Life Insurance
- Retirement Savings Plans
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in Toronto, Canada, with similar experience and education requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. BMO is a leading North American bank, offering a full range of retail banking, wealth management, investment banking, and commercial banking services.
Company Size: 10,001+ employees. As a large organization, BMO offers numerous opportunities for career growth and development.
Founded: 1817. BMO has a long history and a strong reputation for stability and reliability.
Company Description:
- BMO is committed to boldly growing the good in business and life
- Offers a range of learning programs, on-the-job experiences, and opportunities to build personal and professional connections
- Promotes an inclusive, equitable, and accessible workplace
Company Specialties:
- Personal Banking
- Commercial Banking
- Wealth Management
- Capital Markets
- Asset Management
Company Website: https://jobs.bmo.com/ca/en
ASSUMPTION: BMO's large size and extensive history provide a stable and supportive work environment, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 4-6 years of relevant experience, seeking to advance their career in marketing communications.
Reporting Structure: This role reports directly to the Head of Corporate Affairs or a similar senior-level position.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a senior-level marketing communications role within BMO
- Expansion into related fields, such as public relations or corporate communications
- Opportunities to work on high-profile, cross-functional projects
ASSUMPTION: This role offers strong potential for career growth and development within BMO and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The BMO Tower in downtown Toronto is a modern, high-rise office building.
Office Location(s): 100 King Street West, Toronto, ON M5X 1A1, Canada
Geographic Context:
- Toronto is a multicultural, vibrant city with a strong financial services industry
- BMO's headquarters is located in the heart of downtown Toronto, offering easy access to public transportation, restaurants, and cultural attractions
- The office is wheelchair accessible and offers amenities such as a cafeteria, fitness center, and on-site childcare
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The downtown Toronto location offers a dynamic and engaging work environment, with easy access to amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and writing ability
- Problem-solving and analytical skills
- Cultural fit and alignment with BMO's values
- Experience with communication strategies and tactics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your communication strategies and tactics
- Research BMO's values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Marketing Manager, Segments, Corporate Affairs, Communication Strategies, Stakeholder Collaboration, Change Management, Writing, Editing
ASSUMPTION: BMO's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Communication platforms (e.g., Slack, Microsoft Teams)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and communication platforms, with additional tools and technologies depending on the specific needs of the projects.
👔 Cultural Fit Considerations
Company Values:
- Bold
- Customer-focused
- Responsible
- Integrity
- Teamwork
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Innovative
Self-Assessment Questions:
- Do you have experience working in a collaborative, team-based environment?
- Are you comfortable working on multiple projects simultaneously and managing your time effectively?
- Do you have a proven track record of delivering high-quality work under tight deadlines?
ASSUMPTION: BMO values candidates who are bold, customer-focused, responsible, and committed to working collaboratively with their teams.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in priorities and project scope
- Working with confidential or sensitive information
ASSUMPTION: This role requires strong time management, organizational, and communication skills to successfully navigate the potential challenges.
📈 Similar Roles Comparison
- Marketing Manager, Segments vs. Marketing Manager, Brands: The Segments role focuses on internal communications and stakeholder collaboration, while the Brands role focuses on external communications and brand management
- Industry-specific context: The financial services industry is highly regulated and competitive, requiring strong compliance and risk management skills
- Career path comparison: This role offers a clear path to progression into senior-level marketing communications roles within BMO and the broader financial services industry
ASSUMPTION: The Marketing Manager, Segments role is distinct from other marketing management roles within BMO and the broader financial services industry, with a unique focus on internal communications and stakeholder collaboration.
📝 Sample Projects
- Developing and executing a communication strategy for a major organizational change initiative
- Creating and distributing regular newsletters to keep employees informed about company news and updates
- Managing a team to produce a high-quality annual report, including writing, editing, and design
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager, Segments role at BMO.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader corporate affairs function and the organization as a whole?
- What are the most pressing challenges facing the company, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does BMO support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your communication strategies and tactics
- Prepare for your interview by researching BMO's values and being ready to discuss your alignment with them
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
