Marketing Manager, Segments

📌 Core Information

🔹 Job Title: Marketing Manager, Segments

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Regular, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assessing communications needs and developing effective communication solutions
• Collaborating with stakeholders to implement communication strategies
• Delivering high-quality content across various platforms
• Working independently on complex tasks
• Acting as a lead communications role in confidential projects

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills. It involves working with various stakeholders and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Assesses communications needs and recommends communication plans and solutions

✅ Participates in communication strategy development

✅ Gathers content from multiple sources and develops communications for various vehicles

✅ Identifies and liaises with stakeholders about opportunities for communications

✅ Supports business/group change management activities from a communications perspective

✅ Provides communications advice and guidance to assigned business/group

✅ Measures and sustains communications solutions impacting the target employee audience

✅ Remains alert to new trends, tools, and methods of communication

✅ Builds effective relationships with internal/external stakeholders and ensures alignment between stakeholders

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: Typically between 4 - 6 years of relevant experience

Required Skills:

• Excellent writing and editing skills
• Ability to take technical and complex information and distill it to key messages
• Strong verbal and written communication skills
• Collaboration and team skills
• Analytical and problem-solving skills
• Influence skills
• Data-driven decision-making skills

Preferred Skills:

• Experience in the financial services industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $56,000.00 - $103,500.00 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with similar experience and location. Benefits may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. The Bank of Montreal (BMO) is one of the largest banks in Canada, offering a wide range of financial services to personal, commercial, and institutional clients.

Company Size: 10,001+ employees. As a large organization, BMO offers numerous opportunities for growth and career advancement.

Founded: 1817. BMO has a long history and a strong reputation in the financial industry.

Company Description:

• BMO is a bank with a focus on creating lasting, positive change for its customers, communities, and employees
• The company offers a range of financial services, including personal banking, commercial banking, wealth management, capital markets, and asset management
• BMO is committed to an inclusive, equitable, and accessible workplace

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: https://jobs.bmo.com/ca/en

ASSUMPTION: BMO's large size and diverse range of services provide opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Mid-level. This role requires several years of experience and offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Marketing Manager, Segments will report directly to the Head of Marketing or a similar role.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion into other areas of marketing or related fields
• Opportunities to lead projects and teams

ASSUMPTION: With the right skills and performance, there are numerous opportunities for career growth within BMO.

🌍 Location & Work Environment

Office Type: Corporate office environment. The Toronto office is located in the heart of the city's financial district.

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene
• The city offers numerous amenities, including parks, museums, and sporting events
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.

ASSUMPTION: The Toronto office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Communication skills and ability to distill complex information
• Project management and organizational skills
• Cultural fit and alignment with BMO's values
• Problem-solving skills and ability to work independently

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide specific examples of your communication skills and achievements
• Demonstrate your understanding of BMO's mission and values

ATS Keywords: Marketing, Segments, Communications, Stakeholders, Strategy, Content, Platforms, Trends, Tools, Methods

ASSUMPTION: BMO's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The Marketing Manager, Segments will be expected to be proficient in using various tools and technologies to manage projects and communicate effectively.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Grow
• Good

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with BMO's values of being bold, growing, and doing good?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: BMO values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit will be more successful in the role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in priorities and workload
• Navigating a large organization with complex communication needs

ASSUMPTION: The Marketing Manager, Segments will need to be adaptable, organized, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communications Manager position in other industries
• However, the financial services industry has unique communication needs and regulatory requirements
• Career paths in marketing and communications can vary depending on the industry and organization

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage in this role.

📝 Sample Projects

• Developing a comprehensive communication plan for a new product launch
• Creating targeted content for specific customer segments
• Managing a team to execute a large-scale event or conference

ASSUMPTION: The Marketing Manager, Segments will be involved in a wide range of projects, requiring strong project management and communication skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently?
• How does this role fit into the overall marketing strategy for the organization?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your communication skills and achievements
• Research BMO's mission, values, and culture to demonstrate your fit with the organization
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.