📌 Core Information
🔹 Job Title: Marketing Manager, Sell on Amazon
🔹 Company: Amazon
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (Full-time in-office presence required)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to drive awareness and lead generation for Amazon's Selling on Amazon program.
- Utilizing analytics and data insights to inform marketing strategies and optimize ROI across all digital channels.
- Managing the end-to-end content creation process to enhance Amazon's digital presence and foster customer engagement.
- Collaborating with internal and external teams to execute marketing initiatives seamlessly.
- Continuously seeking new and innovative marketing drivers to scale programs and improve campaign performance.
ASSUMPTION: This role requires a strong background in digital marketing and analytics to inform strategies. Candidates should be innovative and able to work collaboratively across teams.
📋 Key Responsibilities
✅ Oversee the development and implementation of comprehensive digital marketing strategies, including SEM, SEO, and social media campaigns, to drive awareness and lead generation for the Selling on Amazon program.
✅ Utilise analytics and data insights to inform marketing strategies, ensuring alignment with business objectives and optimal ROI across all digital channels.
✅ Manage the end-to-end content creation process, working with stakeholders to produce engaging content that enhances Amazon's digital presence and fosters customer engagement.
✅ Work closely with internal and external teams to execute marketing initiatives, ensuring seamless integration and execution of campaigns.
✅ Continuously seek out new and innovative marketing drivers, experimenting with new approaches to scale programs and improve campaign performance.
ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong analytical skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on SEM, SEO, and social media campaigns
Required Skills:
- Proven experience in digital marketing, with a strong focus on SEM, SEO, and social media campaigns
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Proficient in marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager)
Preferred Skills:
- Experience with Amazon's advertising platforms (e.g., Amazon Advertising Platform, Amazon Marketing Services)
- Fluency in multiple languages
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: While experience with Amazon's advertising platforms is not required, it would be beneficial for candidates to have a basic understanding of Amazon's ecosystem and how it relates to marketing efforts.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (Based on industry standards for a Marketing Manager role in Sydney)
Benefits:
- Dogs At Work program
- Commuter benefits scheme
- Subsidized health insurance
- Salary continuance (income protection)
- Life insurance
Working Hours: Full-time (40 hours per week), with a flexible work schedule that may include occasional overtime
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Sydney. Actual compensation may vary based on factors such as experience, qualifications, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (Amazon was founded in Bellevue, WA, USA)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, Kindle)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's size and diverse range of products and services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director for Selling on Amazon.
Work Arrangement: On-site, full-time with a flexible work schedule that may include occasional overtime.
Growth Opportunities:
- Progression to a senior marketing role within Amazon's Selling on Amazon program or other Amazon divisions.
- Expansion into management or leadership roles within the marketing department or other relevant departments.
- Opportunities to work on high-impact projects and initiatives that drive Amazon's growth and success.
ASSUMPTION: As a large and diverse company, Amazon offers numerous opportunities for career growth and development, both within the marketing department and across other departments.
🌍 Location & Work Environment
Office Type: Corporate office in the Central Business District (CBD) of Sydney
Office Location(s): 8 Exhibition St, Melbourne, VIC 3000, AU
Geographic Context:
- Sydney is the capital of New South Wales and the most populous city in Australia.
- The CBD is a major commercial hub with numerous businesses, shops, and restaurants.
- Sydney offers a mix of urban and outdoor living, with beaches, parks, and cultural attractions nearby.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The CBD location provides easy access to public transportation, shopping, and dining options, making it a convenient place to work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on data-driven results and ROI.
- Research Amazon's marketing strategies and be prepared to discuss how you would approach specific challenges or opportunities within the Selling on Amazon program.
ATS Keywords: Digital Marketing, SEM, SEO, Social Media, Marketing Strategy, Analytics, Data-driven Decision Making, Project Management, Collaboration, Amazon, Selling on Amazon
ASSUMPTION: As a large and well-known company, Amazon receives a high volume of applications. Tailoring your application materials and demonstrating a strong understanding of Amazon's business and marketing strategies can help you stand out to recruiters and hiring managers.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Amazon Advertising Platform
- Amazon Marketing Services
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Amazon's advertising platforms and relevant marketing analytics tools is beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to inform a marketing strategy and drive results?
- How do you approach working with cross-functional teams to execute marketing initiatives?
ASSUMPTION: Amazon values candidates who are passionate about customer-centric innovation, data-driven decision-making, and collaborative teamwork.
⚠️ Potential Challenges
- Managing a high volume of marketing campaigns and projects simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, dynamic environment may necessitate adaptability and flexibility in response to changing priorities and market conditions.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to build and maintain effective working relationships.
- Competing with established marketing agencies and consultants may present challenges in demonstrating the value of Amazon's Selling on Amazon program.
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication and collaboration, and a deep understanding of Amazon's marketing strategies and the Selling on Amazon program.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on driving awareness and lead generation for a specific program rather than managing a broader marketing portfolio.
- As a large and diverse company, Amazon offers numerous opportunities for career growth and development within the marketing department and across other departments.
- Career paths within Amazon's marketing department may include progression to senior marketing roles, management or leadership positions, or expansion into other relevant departments.
ASSUMPTION: While this role focuses on driving awareness and lead generation for Amazon's Selling on Amazon program, the skills and experience gained in this position can be applied to other marketing roles within Amazon or other companies.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive awareness and lead generation for Amazon's Selling on Amazon program in Australia.
- Analyzing and optimizing Amazon's social media presence to improve engagement and drive traffic to the Selling on Amazon program.
- Collaborating with internal and external teams to create engaging content that enhances Amazon's digital presence and fosters customer engagement with the Selling on Amazon program.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Marketing Manager, Sell on Amazon role at Amazon.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Amazon's Selling on Amazon program?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the key challenges facing the Selling on Amazon program, and how can this role address them?
- How does Amazon measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on data-driven results and ROI.
- Research Amazon's marketing strategies and be prepared to discuss how you would approach specific challenges or opportunities within the Selling on Amazon program.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
