📌 Core Information
🔹 Job Title: Marketing Manager - SHANGHAI
🔹 Company: Nayax
🔹 Location: Changsha, Hunan, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local marketing plans aligned with global brand and sales objectives.
- Localizing global product information and marketing campaigns to fit market needs and customer segments.
- Driving lead generation through digital marketing channels and events.
- Collaborating with local and global sales and marketing teams, as well as OEM partners.
- Managing external agencies, designers, and vendors for high-quality and timely marketing assets.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on digital marketing and lead generation.
📋 Key Responsibilities
✅ Develop and implement local marketing plans aligned with Nayax’s global brand and sales objectives.
✅ Localize global product information, marketing campaigns, and content to fit market needs and customer segments.
✅ Drive lead generation through digital marketing channels including WeChat, Douyin, LinkedIn, email marketing, paid search, SEO, and content marketing.
✅ Plan and execute events and trade shows, including logistics, booth design, materials, and coordination with the sales team.
✅ Collaborate closely with the local and global sales and marketing team to support pipeline development, sales enablement, and campaign follow-ups.
✅ Collaborate closely with our OEM partners’ marketing team to develop win-win marketing strategies.
✅ Manage external agencies, designers, and vendors to ensure high-quality and timely execution of marketing assets.
✅ Monitor and report on campaign performance using analytics tools; optimize campaigns based on data insights.
✅ Develop localized marketing materials such as brochures, case studies, videos, and social media content.
✅ Support PR and media relations efforts to enhance Nayax’s visibility in industry publications and local business media.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 5-8 years of marketing experience, preferably in B2B tech, fintech, IoT, or payment industries.
Required Skills:
- Proven track record in executing successful lead generation and brand campaigns.
- Strong understanding of China local digital ecosystem (e.g., WeChat, Baidu, Douyin) and global digital ecosystem (e.g., Facebook, Youtube, Tiktok, LinkedIn).
- Excellent project management and organizational skills; detail-oriented and deadline-driven.
- Creative mindset with strong written and visual storytelling abilities.
- Proficiency in Mandarin and English is a must.
Preferred Skills:
- Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is a plus.
ASSUMPTION: Candidates should have a strong background in digital marketing and lead generation, with a proven track record in B2B tech or fintech industries.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in China with 5-8 years of experience, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance and retirement plans.
- Opportunities for professional growth and development.
- Dynamic and international work environment.
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for event and project needs.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Cashless Payment Solutions.
Company Size: Nayax is a mid-sized company with 501-1,000 employees globally, offering a dynamic and collaborative work environment.
Founded: 2005, with headquarters in Herzliya, Israel.
Company Description:
- Nayax is a leading global fintech company offering a comprehensive solution to businesses around the world, aiming to improve their revenue and operational efficiency.
- The company's vision is to create frictionless commerce experiences for both businesses and consumers, benefiting communities around the world.
- Nayax values integrity, accountability, and honesty, which are reflected in the way they work and accompany their customers every step of the way on their road to success.
Company Specialties:
- Cashless Payments
- Contactless Payments
- Retail Technology
- Fintech Solutions
- Payment Processing
- Telemetry Solutions
- Loyalty Programs
- Retail Management Systems
- Digital Payments
- IoT Services
- Omnichannel Solutions
- Payment Integration
- E-commerce Solutions
- Mobile Wallets
- Financial Technology
- Global Payments
- Payment Security
- Data Analytics
- Customer Engagement
- and Unattended Retail
Company Website: http://www.nayax.com
ASSUMPTION: Nayax is a well-established company in the fintech industry, with a strong global presence and a commitment to innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development within the company.
Reporting Structure: The Marketing Manager will report directly to the regional marketing director and collaborate closely with local and global sales and marketing teams, as well as OEM partners.
Work Arrangement: This is an on-site role based in Changsha, Hunan, China, with flexibility for remote work during events and projects as needed.
Growth Opportunities:
- Progression to a regional or global marketing leadership role within the company.
- Expansion of responsibilities to include additional markets or product lines.
- Development of skills and expertise in areas such as event management, digital marketing, or strategic planning.
ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path for advancement based on performance and skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open floor plans and amenities such as a balcony for employee use.
Office Location(s): 3 Arik Einstein St, Building B, 1st Floor, Herzliya, 4659071, IL (Global Headquarters); Changsha, Hunan, China (Local Office)
Geographic Context:
- Changsha is the capital and largest city of Hunan Province in South-Central China, with a population of over 7 million people.
- The city is known for its rich history, cultural attractions, and scenic landscapes, including the world-famous Orange Isle (Changsha's nickname).
- Changsha is a major transportation hub, with convenient access to high-speed rail and air travel connections to major cities in China and beyond.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event and project needs.
ASSUMPTION: The work environment at Nayax is dynamic, collaborative, and international, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other relevant stakeholders to discuss the role, responsibilities, and expectations.
- Background and reference checks for final candidates.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Digital marketing expertise and hands-on execution abilities.
- Cross-functional collaboration and communication skills.
- Cultural awareness and adaptability to the local market.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing and lead generation.
- Prepare examples of successful marketing campaigns and their results to discuss during the interview.
- Research Nayax and the local market to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing Manager, Digital Marketing, Lead Generation, B2B, Fintech, China, Localization, Event Planning, Collaboration, Analytics, Mandarin, English
ASSUMPTION: The application process at Nayax is designed to assess candidates' marketing skills, cultural fit, and adaptability to the local market.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable using a variety of marketing tools and technologies to drive campaign success.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency.
- Accountability: Taking responsibility for one's actions and delivering on commitments.
- Innovation: Embracing creativity and continuous improvement to drive growth and success.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Adaptable: Embracing change and responding to new challenges with flexibility and resilience.
- Data-driven: Making informed decisions based on data and analytics to optimize marketing efforts.
Self-Assessment Questions:
- How do you align with Nayax's core values of integrity, accountability, and innovation?
- How comfortable are you working in a dynamic, cross-cultural environment and adapting to local market needs?
- How do you approach data analysis and using data insights to inform your marketing strategies?
ASSUMPTION: Nayax values candidates who demonstrate strong cultural fit, with a focus on integrity, accountability, and innovation, as well as the ability to thrive in a dynamic, cross-cultural environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, global environment.
- Adapting to the local market and cultural nuances to drive marketing success.
- Balancing strategic planning with hands-on execution and day-to-day tasks.
- Keeping up with the latest trends and developments in digital marketing and fintech.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on digital marketing and lead generation, with a focus on the local Chinese market.
- In the fintech industry, this role requires a deep understanding of both global and local digital ecosystems to drive marketing success.
- Career progression in this role may involve expanding responsibilities to include additional markets or product lines, or advancing to a regional or global marketing leadership position.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions in the fintech industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to generate leads in the Chinese market.
- Localizing global product information and marketing materials to resonate with local customer segments and market needs.
- Planning and executing a successful event or trade show, including logistics, booth design, materials, and coordination with the sales team.
ASSUMPTION: These sample projects reflect the key responsibilities and requirements of the marketing manager role at Nayax.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the local and global sales and marketing teams, as well as OEM partners?
- What are the most successful marketing campaigns in the local market, and what can I learn from them?
- How does Nayax support the growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team in the local market, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the role's priorities, expectations, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing and lead generation.
- Prepare examples of successful marketing campaigns and their results to discuss during the interview.
- Research Nayax and the local market to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
