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Marketing Manager - SHANGHAI

Nayax
Full-time
On-site
Changsha, Hunan, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - SHANGHAI

πŸ”Ή Company: Nayax

πŸ”Ή Location: Changsha, Hunan, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing local marketing plans aligned with global brand and sales objectives.
  • Localizing global product information and marketing campaigns to fit market needs and customer segments.
  • Driving lead generation through digital marketing channels and events.
  • Collaborating with local and global sales and marketing teams, as well as OEM partners.
  • Managing external agencies, designers, and vendors for high-quality and timely marketing assets.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on digital marketing and lead generation.

πŸ“‹ Key Responsibilities

βœ… Develop and implement local marketing plans aligned with Nayax’s global brand and sales objectives.

βœ… Localize global product information, marketing campaigns, and content to fit market needs and customer segments.

βœ… Drive lead generation through digital marketing channels including WeChat, Douyin, LinkedIn, email marketing, paid search, SEO, and content marketing.

βœ… Plan and execute events and trade shows, including logistics, booth design, materials, and coordination with the sales team.

βœ… Collaborate closely with the local and global sales and marketing team to support pipeline development, sales enablement, and campaign follow-ups.

βœ… Collaborate closely with our OEM partners’ marketing team to develop win-win marketing strategies.

βœ… Manage external agencies, designers, and vendors to ensure high-quality and timely execution of marketing assets.

βœ… Monitor and report on campaign performance using analytics tools; optimize campaigns based on data insights.

βœ… Develop localized marketing materials such as brochures, case studies, videos, and social media content.

βœ… Support PR and media relations efforts to enhance Nayax’s visibility in industry publications and local business media.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 5-8 years of marketing experience, preferably in B2B tech, fintech, IoT, or payment industries.

Required Skills:

  • Proven track record in executing successful lead generation and brand campaigns.
  • Strong understanding of China local digital ecosystem (e.g., WeChat, Baidu, Douyin) and global digital ecosystem (e.g., Facebook, Youtube, Tiktok, LinkedIn).
  • Excellent project management and organizational skills; detail-oriented and deadline-driven.
  • Creative mindset with strong written and visual storytelling abilities.
  • Proficiency in Mandarin and English is a must.

Preferred Skills:

  • Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is a plus.

ASSUMPTION: Candidates should have a strong background in digital marketing and lead generation, with a proven track record in B2B tech or fintech industries.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in China with 5-8 years of experience, the estimated salary range is Β₯350,000 - Β₯500,000 per year.

Benefits:

  • Health insurance and retirement plans.
  • Opportunities for professional growth and development.
  • Dynamic and international work environment.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for event and project needs.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically Fintech and Cashless Payment Solutions.

Company Size: Nayax is a mid-sized company with 501-1,000 employees globally, offering a dynamic and collaborative work environment.

Founded: 2005, with headquarters in Herzliya, Israel.

Company Description:

  • Nayax is a leading global fintech company offering a comprehensive solution to businesses around the world, aiming to improve their revenue and operational efficiency.
  • The company's vision is to create frictionless commerce experiences for both businesses and consumers, benefiting communities around the world.
  • Nayax values integrity, accountability, and honesty, which are reflected in the way they work and accompany their customers every step of the way on their road to success.

Company Specialties:

  • Cashless Payments
  • Contactless Payments
  • Retail Technology
  • Fintech Solutions
  • Payment Processing
  • Telemetry Solutions
  • Loyalty Programs
  • Retail Management Systems
  • Digital Payments
  • IoT Services
  • Omnichannel Solutions
  • Payment Integration
  • E-commerce Solutions
  • Mobile Wallets
  • Financial Technology
  • Global Payments
  • Payment Security
  • Data Analytics
  • Customer Engagement
  • and Unattended Retail

Company Website: http://www.nayax.com

ASSUMPTION: Nayax is a well-established company in the fintech industry, with a strong global presence and a commitment to innovation and customer success.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the regional marketing director and collaborate closely with local and global sales and marketing teams, as well as OEM partners.

Work Arrangement: This is an on-site role based in Changsha, Hunan, China, with flexibility for remote work during events and projects as needed.

Growth Opportunities:

  • Progression to a regional or global marketing leadership role within the company.
  • Expansion of responsibilities to include additional markets or product lines.
  • Development of skills and expertise in areas such as event management, digital marketing, or strategic planning.

ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path for advancement based on performance and skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open floor plans and amenities such as a balcony for employee use.

Office Location(s): 3 Arik Einstein St, Building B, 1st Floor, Herzliya, 4659071, IL (Global Headquarters); Changsha, Hunan, China (Local Office)

Geographic Context:

  • Changsha is the capital and largest city of Hunan Province in South-Central China, with a population of over 7 million people.
  • The city is known for its rich history, cultural attractions, and scenic landscapes, including the world-famous Orange Isle (Changsha's nickname).
  • Changsha is a major transportation hub, with convenient access to high-speed rail and air travel connections to major cities in China and beyond.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event and project needs.

ASSUMPTION: The work environment at Nayax is dynamic, collaborative, and international, with a strong focus on employee growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link.
  • Phone or video screening to assess communication skills and cultural fit.
  • In-depth interviews with the hiring manager and other relevant stakeholders to discuss the role, responsibilities, and expectations.
  • Background and reference checks for final candidates.

Key Assessment Areas:

  • Marketing strategy and planning skills.
  • Digital marketing expertise and hands-on execution abilities.
  • Cross-functional collaboration and communication skills.
  • Cultural awareness and adaptability to the local market.
  • Problem-solving and analytical skills.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing and lead generation.
  • Prepare examples of successful marketing campaigns and their results to discuss during the interview.
  • Research Nayax and the local market to demonstrate your understanding of the company and its goals.

ATS Keywords: Marketing Manager, Digital Marketing, Lead Generation, B2B, Fintech, China, Localization, Event Planning, Collaboration, Analytics, Mandarin, English

ASSUMPTION: The application process at Nayax is designed to assess candidates' marketing skills, cultural fit, and adaptability to the local market.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO and analytics tools (e.g., Google Analytics, SEMrush)
  • Project management tools (e.g., Asana, Trello)
  • Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Candidates should be comfortable using a variety of marketing tools and technologies to drive campaign success.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Upholding ethical standards and acting with honesty and transparency.
  • Accountability: Taking responsibility for one's actions and delivering on commitments.
  • Innovation: Embracing creativity and continuous improvement to drive growth and success.

Work Style:

  • Collaborative: Working closely with cross-functional teams to achieve common goals.
  • Adaptable: Embracing change and responding to new challenges with flexibility and resilience.
  • Data-driven: Making informed decisions based on data and analytics to optimize marketing efforts.

Self-Assessment Questions:

  • How do you align with Nayax's core values of integrity, accountability, and innovation?
  • How comfortable are you working in a dynamic, cross-cultural environment and adapting to local market needs?
  • How do you approach data analysis and using data insights to inform your marketing strategies?

ASSUMPTION: Nayax values candidates who demonstrate strong cultural fit, with a focus on integrity, accountability, and innovation, as well as the ability to thrive in a dynamic, cross-cultural environment.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities in a fast-paced, global environment.
  • Adapting to the local market and cultural nuances to drive marketing success.
  • Balancing strategic planning with hands-on execution and day-to-day tasks.
  • Keeping up with the latest trends and developments in digital marketing and fintech.

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and evolving industry.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a stronger emphasis on digital marketing and lead generation, with a focus on the local Chinese market.
  • In the fintech industry, this role requires a deep understanding of both global and local digital ecosystems to drive marketing success.
  • Career progression in this role may involve expanding responsibilities to include additional markets or product lines, or advancing to a regional or global marketing leadership position.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions in the fintech industry.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to generate leads in the Chinese market.
  • Localizing global product information and marketing materials to resonate with local customer segments and market needs.
  • Planning and executing a successful event or trade show, including logistics, booth design, materials, and coordination with the sales team.

ASSUMPTION: These sample projects reflect the key responsibilities and requirements of the marketing manager role at Nayax.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with the local and global sales and marketing teams, as well as OEM partners?
  • What are the most successful marketing campaigns in the local market, and what can I learn from them?
  • How does Nayax support the growth and development of its marketing team members?
  • What are the biggest challenges facing the marketing team in the local market, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the role's priorities, expectations, and opportunities for growth and development within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on digital marketing and lead generation.
  • Prepare examples of successful marketing campaigns and their results to discuss during the interview.
  • Research Nayax and the local market to demonstrate your understanding of the company and its goals.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.