📌 Core Information
🔹 Job Title: Marketing Manager, Shark
🔹 Company: SharkNinja Operating LLC
🔹 Location: UK & EU
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional teams to develop and manage global marketing strategies for the Robot category
- Analyzing market needs and competitive landscape to drive product assortment and roadmap
- Collaborating with internal stakeholders to report on performance, insights, and optimizations
- Bringing a keen understanding of the consumer goods landscape to analyze key business drivers and trends
- Acting as a subject matter expert on assigned portfolio and customers to drive optimum marketing results
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, detail-oriented environment.
📋 Key Responsibilities
✅ Lead cross-functional teams to develop and manage global marketing strategies for the Robot category
✅ Analyze market needs and competitive landscape to drive product assortment and roadmap
✅ Collaborate with internal stakeholders to report on performance, insights, and optimizations
✅ Bring a keen understanding of the consumer goods landscape to analyze key business drivers and trends
✅ Act as a subject matter expert on assigned portfolio and customers to drive optimum marketing results
ASSUMPTION: The ideal candidate will have a proven track record in marketing, category management, and strategic planning, with a strong understanding of the consumer goods industry.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or equivalent
Experience: 5+ years of marketing experience depending on degree and type of work experience
Required Skills:
- Proven leadership and management skills
- Strong analytical and problem-solving abilities
- Excellent communication and presentation skills
- Fluency in PowerPoint and Excel
- Ability to work in a fast-paced, detail-oriented environment
- Strong understanding of the consumer goods landscape
Preferred Skills:
- Experience with global marketing campaigns
- Fluency in additional languages
ASSUMPTION: While not required, experience with global marketing campaigns and additional language fluency would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (based on industry standards for this role, experience level, and location)
Benefits:
- Health Insurance
- Retirement Plans
- Paid Time Off
- Employee Stock Purchase Options
- Wellness Programs
- Product Discounts
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on factors such as candidate's qualifications and SharkNinja's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation, quality, and consumer-centric design makes it an attractive place to work for marketing professionals seeking to make a significant impact in the consumer goods industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Director of Marketing for the Robot category and collaborates with cross-functional teams, including Product Management, Sales, and Finance.
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential career advancement within the marketing department or other functions within SharkNinja
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development resources and learning opportunities
ASSUMPTION: SharkNinja's fast-paced environment and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work arrangement available for this role
Office Location(s): Needham, MA (headquarters) with additional offices in the UK & EU
Geographic Context:
- The UK & EU offices provide opportunities to work with diverse teams and gain international experience
- The Needham, MA headquarters offers a vibrant and collaborative work environment
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: SharkNinja's global presence and diverse team composition foster a dynamic and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on leadership, problem-solving, and strategic thinking
- Research SharkNinja's products, market position, and competition to demonstrate your understanding of the industry
ATS Keywords: Marketing, Category Management, Strategic Planning, Consumer Goods, Market Analysis, Global Marketing, Product Roadmap, Cross-Functional Teams, Stakeholder Management, Performance Optimization
ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization.
🛠 Tools & Technologies
- PowerPoint
- Excel
- Google Suite (Gmail, Google Docs, Google Sheets)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Consumer-centricity
- Collaboration
- Accountability
Work Style:
- Fast-paced and detail-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Results-driven and accountable
Self-Assessment Questions:
- How do you approach analyzing market trends and competitive landscapes to inform marketing strategies?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a marketing objective?
- How do you ensure the quality and effectiveness of marketing campaigns and materials in a fast-paced environment?
ASSUMPTION: SharkNinja values candidates who demonstrate a strong understanding of the consumer goods industry, a strategic mindset, and a proven track record of driving marketing success in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with industry trends and competitor activities
- Balancing short-term marketing needs with long-term strategic planning
- Adapting to changes in the market and consumer behavior
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions within SharkNinja and other consumer goods companies
- However, it offers unique opportunities to work on a high-growth product category and gain exposure to senior leadership
- Compared to other roles, this position requires a strong understanding of the consumer goods landscape and experience with global marketing campaigns
ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique aspects make it an attractive opportunity for experienced marketing professionals seeking to make a significant impact in the consumer goods industry.
📝 Sample Projects
- Developing a global marketing strategy for a new product launch in the Robot category
- Analyzing market trends and competitor activities to inform product roadmap and assortment strategy
- Managing cross-functional teams to execute marketing campaigns and events for the Robot category
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the marketing manager role at SharkNinja.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization and company strategy?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does SharkNinja support the professional development of its marketing employees?
- What are the biggest challenges facing the Robot category, and how can this role help address them?
ASSUMPTION: These questions help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on leadership, problem-solving, and strategic thinking
- Research SharkNinja's products, market position, and competition to demonstrate your understanding of the industry
- Follow up with the hiring manager one week after your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
