📌 Core Information
🔹 Job Title: Marketing Manager, SMB Sponsored Products, Amazon Ads
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing cross-channel marketing strategies to drive advertiser growth and adoption of Sponsored Products
- Collaborating with cross-functional teams to create and optimize content, campaigns, and educational resources
- Analyzing performance metrics and optimizing campaigns to maximize advertiser success
- Working directly with SMB advertisers to understand their needs and improve the advertising experience
ASSUMPTION: This role requires a strong balance of strategic thinking and tactical execution, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Define overall marketing strategy to acquire Sponsored Products advertisers
✅ Own end-to-end campaign management from ideation to execution and measurement
✅ Audit existing content and identify gaps in content assets
✅ Create on-brand, best-in-class content tailored to appropriate customers and effectively build acquisition campaigns
✅ Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
✅ Analyze, report on, and optimize against key performance metrics
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, advertising, or a related field
Required Skills:
- Proven creative, analytical, and project management capabilities
- Strong communication and stakeholder management skills
- Ability to think strategically and execute flawlessly
- Experience with marketing automation and data-driven decision making
- Familiarity with advertising solutions and customer insights
Preferred Skills:
- Experience working directly with sellers in retail or advertising
- Fluency in multiple languages
ASSUMPTION: Experience working with SMBs and a deep understanding of their needs is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Seattle and New York areas)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be "Earth's most customer-centric company"
- Amazon is known for its innovative culture, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
Company Website: https://www.amazon.com/
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology and innovative projects.
📊 Role Analysis
Career Level: Mid-level Marketing Manager role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager for SMB Sponsored Products, Amazon Ads
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to move into senior marketing roles or take on more strategic responsibilities
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity to work on a high-visibility product within Amazon's rapidly growing advertising business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, offering diverse cultural experiences
Work Schedule: Standard business hours with flexibility for meetings and project deadlines
ASSUMPTION: Both Seattle and New York offer vibrant, multicultural environments with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the senior marketing manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Data analysis and interpretation skills
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific marketing campaigns you've managed and their outcomes
- Demonstrate your understanding of Amazon's business and the SMB advertising landscape
ATS Keywords: Marketing strategy, campaign management, content creation, data analysis, stakeholder management, advertising solutions, SMB advertisers, customer insights, performance optimization
ASSUMPTION: The application process for this role may take several weeks, and communication from the Amazon HR team may be infrequent.
🛠️ Tools & Technologies
- Amazon Advertising Platform (AAP)
- Amazon Marketing Cloud (AMC)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with Amazon's advertising platforms and tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Data-driven decision making
- Bias for action and willingness to take risks
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating innovative solutions?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a bias for action and a willingness to take calculated risks?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and data-driven, with a strong focus on customer obsession and long-term thinking.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously may require strong project management skills
- Working with SMB advertisers may present unique challenges and require a deep understanding of their needs
- Amazon's fast-paced environment may require adaptability and a willingness to pivot quickly
- Competition for resources and attention within a large organization may present obstacles to success
ASSUMPTION: These challenges can be overcome with strong communication, strategic thinking, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on SMB Sponsored Products within Amazon's advertising business
- Compared to other marketing roles, this position requires a strong balance of strategic thinking and tactical execution
- Career progression may involve moving into senior marketing roles or taking on more strategic responsibilities within Amazon Ads
ASSUMPTION: This role offers a unique opportunity to work on a high-visibility product within Amazon's rapidly growing advertising business.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive SMB advertiser adoption of Sponsored Products
- Creating and optimizing educational content to improve advertiser success and retention
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager role within Amazon Ads.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Amazon Ads?
- What are the most significant challenges facing SMB advertisers, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader Amazon Ads organization?
- How does Amazon support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's business and advertising landscape to demonstrate your understanding of the company and industry
- Follow up with the Amazon HR team one week after submitting your application, and every two weeks thereafter until you receive a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
