Marketing Manager, Social and Engagement (MOE)

📌 Core Information

🔹 Job Title: Marketing Manager, Social and Engagement (MOE)

🔹 Company: National Geographic Society

🔹 Location: Washington, DC

🔹 Job Type: Hybrid (Resident)

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Resident)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategies to grow brand awareness and encourage repeat visitation.
• Collaborating with cross-functional teams to ensure cohesive messaging and effective content creation across platforms.
• Monitoring and analyzing social media performance metrics to optimize engagement and deliver actionable insights.
• Managing on-site marketing activations and digital engagement initiatives to enhance audience participation.
• Partnering with external partners, tourism boards, and local businesses to amplify social media promotions.

ASSUMPTION: This role requires a strong understanding of social media ecosystems and the ability to manage multiple tasks and projects simultaneously. The ideal candidate will have experience leading social media campaigns and developing content strategies.

📋 Key Responsibilities

✅ Lead the organic social media strategy, ensuring alignment with marketing and content objectives.

✅ Develop content to support data-led creative campaigns that support brand KPIs and media objectives.

✅ Execute and manage social media activities across the organization, collaborating with internal cross-functional stakeholders.

✅ Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events, and activations.

✅ Develop and manage a content calendar for social platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).

✅ Engage with online communities, monitor conversations, and respond to comments/messages in a timely manner.

✅ Track and analyze social media performance metrics, providing actionable insights to optimize engagement.

✅ Collaborate to develop story ideas and formats, ensuring visual content effectively amplifies the MOE’s brand goals.

✅ Develop engaging and interactive social media campaigns to enhance audience participation.

✅ Partner with Guest Experience teams to develop on-site engagement strategies that extend to digital platforms.

✅ Support membership and ticketing teams by integrating promotional messages into social media content.

✅ Monitor and respond to guest feedback on social channels, online reviews, and inquiries on platforms such as Google Business and Yelp.

✅ Work with external partners, tourism boards, and local businesses to amplify social media promotions.

✅ Develop influencer marketing strategies and oversee relationships with content creators.

✅ Align social media efforts with broader marketing campaigns, ensuring consistency in messaging.

✅ Analyze the performance of campaigns across all social media platforms and deliver insightful results to key stakeholders.

✅ Report on key performance indicators (KPIs) and adjust strategies based on performance data.

✅ Conduct A/B testing on content formats, hashtags, and posting schedules to maximize reach and engagement.

ASSUMPTION: This role requires strong organizational and communication skills, as well as the ability to manage multiple tasks and projects simultaneously. The ideal candidate will have experience working with cross-functional teams and collaborating with various stakeholders to ensure cohesive messaging and effective content creation.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing preferred.

Experience: 3-5 years of experience in social media marketing, digital engagement, or community management, specializing in digital/social media, with a strong focus on executing successful social media campaigns.

Required Skills:

• Experience working within social media ecosystems including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, etc.
• Ability to prioritize and manage multiple tasks, projects, and deadlines simultaneously.
• Proficiency in Adobe Creative Cloud for designing social media assets.
• Ability to manage on-site marketing activations and digital engagement initiatives.

Preferred Skills:

• Experience working with cross-functional teams (operations, sales, creative, guest services).
• Excellent organizational and communication skills.

ASSUMPTION: While a degree in Marketing is preferred, candidates with relevant experience and a proven track record in social media marketing may also be considered.

💰 Compensation & Benefits

Salary Range: $85,500 - $90,000 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Wellness Program
• 401(k) Retirement Savings Plan
• Flexible Paid Time Off
• Sick Leave
• Paid Holidays
• Paid Winter Break
• Paid Parental Leave
• Adoption and Surrogacy Expense Reimbursement
• Fertility Benefits
• Learning and Development Opportunities
• Lifestyle Spending Account
• Pet Adoption Assistance
• Pre-tax Transportation Benefits
• Employer-paid Life Insurance
• Disability Benefit
• National Geographic Discounts

Working Hours: Full-time, 40 hours per week. The days worked on-site will be determined by the team and workflow, with the possibility of adjusting the schedule based on cyclical work cycles, deadlines, and/or ebbs and flows of work.

ASSUMPTION: The salary range provided is based on industry-specific market data for similar-sized nonprofit organizations. The National Geographic Society offers a competitive and holistic total rewards package, with compensation decisions dependent on the facts and circumstances of each case.

📌 Applicant Insights

🔍 Company Context

Industry: The National Geographic Society is a nonprofit organization focused on supporting a community of Explorers who are illuminating and protecting the wonder of our world through science, exploration, education, and storytelling.

Company Size: The National Geographic Society has 501-1,000 employees, making it a mid-sized organization. This size allows for a structured yet flexible work environment, with opportunities for collaboration and growth.

Founded: The National Geographic Society was founded in 1888 and has since become a well-respected and iconic brand in the fields of exploration, conservation, and education.

Company Description:

• The National Geographic Society is an impact-driven nonprofit that invests in a diverse, international community of changemakers—National Geographic Explorers—who use the power of science, exploration, education, and storytelling to illuminate and protect the wonder of our world.
• The Society’s mission is to be a community of Explorers who are illuminating and protecting the wonder of our world.
• The National Geographic Society is committed to supporting and empowering its employees to make a positive impact on the world through their work.

Company Specialties:

• Science and Exploration
• Conservation and Sustainability
• Education and Storytelling
• Community Building and Collaboration

Company Website: National Geographic Society

ASSUMPTION: The National Geographic Society is a well-established organization with a strong brand and a commitment to making a positive impact on the world. As a mid-sized nonprofit, it offers a structured yet flexible work environment with opportunities for collaboration and growth.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 3-5 years of experience in social media marketing or a related field. The ideal candidate will have a proven track record of executing successful social media campaigns and developing content strategies.

Reporting Structure: The Marketing Manager, Social & Engagement (MOE) will report to the Senior Manager of Content & Creative.

Work Arrangement: This role is a hybrid position, with the Marketing Manager, Social & Engagement (MOE) working on-site at the National Geographic Museum of Exploration (MOE) in Washington, DC. The days worked on-site will be determined by the team and workflow, with the possibility of adjusting the schedule based on cyclical work cycles, deadlines, and/or ebbs and flows of work.

Growth Opportunities:

• The National Geographic Society offers opportunities for professional development and growth, with a focus on supporting employees in achieving their career goals.
• As the organization continues to grow and evolve, there may be opportunities for the Marketing Manager, Social & Engagement (MOE) to take on additional responsibilities or move into a leadership role.
• The Society encourages employees to explore new areas of interest and provides support for employees seeking to gain new skills or take on new challenges.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and impact-driven organization. The ideal candidate will be eager to take on new challenges and contribute to the Society’s mission in a meaningful way.

🌍 Location & Work Environment

Office Type: The National Geographic Society’s headquarters is based in Washington, DC, with the National Geographic Museum of Exploration (MOE) undergoing a significant renovation project scheduled for completion in 2026. The MOE will feature a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space.

Office Location(s): 1145 17th Street NW, Washington, DC 20036, US

Geographic Context:

• Washington, DC, is a vibrant and culturally diverse city with a rich history and a strong sense of community.
• The city is home to numerous museums, theaters, and other cultural institutions, as well as a thriving food and music scene.
• Washington, DC, is also a hub for political and social change, with a strong commitment to social justice and equality.

Work Schedule: The Marketing Manager, Social & Engagement (MOE) will work a full-time schedule, with the days worked on-site determined by the team and workflow. The schedule may be adjusted based on cyclical work cycles, deadlines, and/or ebbs and flows of work.

ASSUMPTION: The National Geographic Society offers a dynamic and engaging work environment, with opportunities for collaboration and growth. The ideal candidate will be excited about the prospect of working in a vibrant and culturally diverse city and contributing to the Society’s mission in a meaningful way.

💼 Interview & Application Insights

Typical Process:

• The application process for the Marketing Manager, Social & Engagement (MOE) position at the National Geographic Society typically involves an initial resume screening, followed by a phone or video screening, and subsequent on-site or virtual interviews with key stakeholders.
• Candidates can expect to be asked behavioral and situational questions related to their experience in social media marketing and their ability to manage multiple tasks and projects simultaneously.
• The final stage of the interview process may include a presentation or case study, allowing candidates to demonstrate their skills and thought process in a practical setting.

Key Assessment Areas:

• Candidates will be assessed on their experience and expertise in social media marketing, as well as their ability to manage multiple tasks and projects simultaneously.
• The ideal candidate will have a strong understanding of social media ecosystems and a proven track record of executing successful social media campaigns.
• Candidates will also be evaluated on their communication and organizational skills, as well as their ability to collaborate with cross-functional teams and stakeholders.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Manager, Social & Engagement (MOE) position.
• Be prepared to discuss your experience with social media marketing and your ability to manage multiple tasks and projects simultaneously during the interview process.
• Research the National Geographic Society and the National Geographic Museum of Exploration (MOE) to demonstrate your understanding of the organization and its mission.
• Prepare a portfolio or examples of your work in social media marketing to showcase your skills and accomplishments.
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.

ATS Keywords: Social Media Marketing, Digital Engagement, Community Management, Content Creation, Marketing Strategy, Brand Awareness, Organic Reach, Engagement Optimization, Cross-Functional Collaboration, Stakeholder Management, Performance Analysis, A/B Testing, Adobe Creative Cloud

ASSUMPTION: The National Geographic Society uses an Applicant Tracking System (ATS) to manage the application process for the Marketing Manager, Social & Engagement (MOE) position. Including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager and increases your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
• Analytics Tools (Google Analytics, Sprout Social, Hootsuite, etc.)
• Project Management Tools (Asana, Trello, Monday.com, etc.)
• Content Creation Tools (Canva, Buffer, BuzzSumo, etc.)

ASSUMPTION: The Marketing Manager, Social & Engagement (MOE) will be expected to have proficiency in Adobe Creative Cloud and experience working with various social media platforms, analytics tools, and project management tools. The ideal candidate will also have experience with content creation tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Exploration
• Illumination
• Protection
• Community
• Collaboration
• Innovation
• Excellence
• Accountability
• Integrity

Work Style:

• The National Geographic Society values a dynamic and collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration.
• The ideal candidate will be comfortable working in a fast-paced and ever-changing environment, with the ability to adapt to new challenges and opportunities as they arise.
• The Society also values a strong commitment to diversity, equity, and inclusion, with a focus on creating a supportive and inclusive work environment for all employees.

Self-Assessment Questions:

• Do you align with the National Geographic Society’s values of exploration, illumination, protection, community, collaboration, innovation, excellence, accountability, and integrity?
• Are you comfortable working in a fast-paced and ever-changing environment, with the ability to adapt to new challenges and opportunities as they arise?
• Do you have experience working with cross-functional teams and collaborating with various stakeholders to ensure cohesive messaging and effective content creation?
• Are you committed to creating a supportive and inclusive work environment for all employees?

ASSUMPTION: The National Geographic Society values a dynamic and collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced and ever-changing environment, with the ability to adapt to new challenges and opportunities as they arise. The Society also values a strong commitment to diversity, equity, and inclusion, with a focus on creating a supportive and inclusive work environment for all employees.

⚠️ Potential Challenges

• The Marketing Manager, Social & Engagement (MOE) may face challenges in managing multiple tasks and projects simultaneously, requiring strong organizational and communication skills.
• The role may require working with tight deadlines and adjusting to cyclical work cycles, with the need to adapt to new challenges and opportunities as they arise.
• The Marketing Manager, Social & Engagement (MOE) may need to navigate complex stakeholder relationships and ensure cohesive messaging and effective content creation across platforms.
• The role may require working with external partners, tourism boards, and local businesses to amplify social media promotions, which can present unique challenges and opportunities.
• The Marketing Manager, Social & Engagement (MOE) may need to monitor and respond to guest feedback on social channels, online reviews, and inquiries on platforms such as Google Business and Yelp, which can be time-consuming and require strong communication skills.

ASSUMPTION: The Marketing Manager, Social & Engagement (MOE) may face challenges in managing multiple tasks and projects simultaneously, requiring strong organizational and communication skills. The role may require working with tight deadlines and adjusting to cyclical work cycles, with the need to adapt to new challenges and opportunities as they arise. The Marketing Manager, Social & Engagement (MOE) may need to navigate complex stakeholder relationships and ensure cohesive messaging and effective content creation across platforms. The role may require working with external partners, tourism boards, and local businesses to amplify social media promotions, which can present unique challenges and opportunities. The Marketing Manager, Social & Engagement (MOE) may need to monitor and respond to guest feedback on social channels, online reviews, and inquiries on platforms such as Google Business and Yelp, which can be time-consuming and require strong communication skills.

📈 Similar Roles Comparison

• The Marketing Manager, Social & Engagement (MOE) role at the National Geographic Society is similar to other marketing manager roles in the nonprofit sector, with a focus on social media marketing, digital engagement, and community management.
• However, the National Geographic Society’s unique mission and impact-driven approach set it apart from other organizations, with a strong commitment to exploration, conservation, and education.
• The Marketing Manager, Social & Engagement (MOE) role may offer more opportunities for professional growth and development within a dynamic and impact-driven organization, with a focus on supporting employees in achieving their career goals.

ASSUMPTION: The Marketing Manager, Social & Engagement (MOE) role at the National Geographic Society is similar to other marketing manager roles in the nonprofit sector, with a focus on social media marketing, digital engagement, and community management. However, the National Geographic Society’s unique mission and impact-driven approach set it apart from other organizations, with a strong commitment to exploration, conservation, and education. The Marketing Manager, Social & Engagement (MOE) role may offer more opportunities for professional growth and development within a dynamic and impact-driven organization, with a focus on supporting employees in achieving their career goals.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new exhibition at the National Geographic Museum of Exploration (MOE), with a focus on increasing brand awareness and encouraging repeat visitation.
• Creating engaging and interactive content for social media platforms to enhance audience participation and engagement with the National Geographic Society’s mission and values.
• Partnering with external partners, tourism boards, and local businesses to amplify social media promotions and create collaborative content that aligns with the National Geographic Society’s brand and messaging.

ASSUMPTION: The Marketing Manager, Social & Engagement (MOE) may be involved in a variety of projects that require strong organizational and communication skills, as well as the ability to manage multiple tasks and projects simultaneously. The ideal candidate will have experience working with cross-functional teams and collaborating with various stakeholders to ensure cohesive messaging and effective content creation across platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for the Marketing Manager, Social & Engagement (MOE) position?
• How does the Marketing Manager, Social & Engagement (MOE) collaborate with other departments and teams within the National Geographic Society to ensure cohesive messaging and effective content creation across platforms?
• What are the key priorities and goals for the Marketing Manager, Social & Engagement (MOE) in the first 90 days in the role?
• How does the National Geographic Society support the professional development and growth of its employees, particularly in the Marketing department?
• What are the key challenges and opportunities facing the Marketing Manager, Social & Engagement (MOE) in the role, and how can the ideal candidate help to address them?

ASSUMPTION: The ideal candidate for the Marketing Manager, Social & Engagement (MOE) position will be eager to ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their commitment to the National Geographic Society’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Manager, Social & Engagement (MOE) position.
• Prepare a portfolio or examples of your work in social media marketing to showcase your skills and accomplishments.
• Research the National Geographic Society and the National Geographic Museum of Exploration (MOE) to demonstrate your understanding of the organization and its mission.
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.