Marketing Manager, Social Lead & Brand

📌 Core Information

🔹 Job Title: Marketing Manager, Social Lead & Brand

🔹 Company: McDonald's Corporation

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading social media strategy and content creation for McDonald's Canada
• Driving brand relevance, engagement, and affinity through social channels
• Managing key brand campaigns and collaborating cross-functionally
• Monitoring social media for risks, competitive updates, and potential issues
• Protecting and defending the McDonald's brand in collaboration with external communications

ASSUMPTION: This role requires a strong understanding of social media trends, consumer behavior, and brand management. The ideal candidate will be a fan of the brand, think like a fan, and act like a fan.

📋 Key Responsibilities

✅ Set the tone for McDonald's communication with Canadians in social channels

✅ Lead the development of social-first initiatives and identify key moments for brand participation

✅ Establish a content calendar to engage online communities across platforms

✅ Set and deliver goals for audience development, engagement, and new online communities

✅ Measure and monitor the success of social media initiatives

✅ Keep up with the latest trends and culture to inform social media strategy

✅ Work cross-functionally to identify McDonald's role within community and culture

✅ Oversee social media monitoring program to identify risks and potential issues

✅ Manage the development and execution of key brand campaigns within the marketing calendar

✅ Execute on brand strategy, utilizing consumer insights, and engage cross-functional teams

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the actual responsibilities may vary or evolve over time.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, or a related discipline

Experience: 5-7 years of experience managing social media and marketing for a large-scale consumer brand

Required Skills:

• Deep understanding of social publishing, monitoring, and listening tools
• Storytelling and ideation skills
• Adaptability and open-mindedness
• Thinking agility and ability to activate on trends
• Strong project management skills
• Excellent communication and creative thinking skills
• Problem-solving abilities

Preferred Skills:

• Experience working with agency teams
• Familiarity with the fast-food industry

ASSUMPTION: While not explicitly stated, experience with specific social media platforms (e.g., Facebook, Instagram, Twitter) and familiarity with the fast-food industry may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Toronto, the estimated salary range is CAD 90,000 - 120,000 per year. This estimate is subject to change based on the candidate's experience and the company's final offer.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Diverse and inclusive workplace

Working Hours: Full-time position with standard business hours. May require occasional evening or weekend work for campaign execution or events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and the company's final offer. Benefits information is based on typical benefits packages for similar roles in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: McDonald's Corporation operates in the fast-food restaurant industry, with a focus on hamburgers and other fast food items. The company is a leader in the global fast-food market, with over 37,000 locations in over 100 countries.

Company Size: McDonald's Corporation is a large, multinational corporation with over 10,000 employees worldwide. This size allows for extensive resources and opportunities for career growth.

Founded: McDonald's Corporation was founded in 1940 by Richard and Maurice McDonald. The company has since grown into a global brand, known for its iconic menu items and marketing campaigns.

Company Description:

• McDonald's is committed to being the best in the industry and finding the best people to join its team
• The company values personal and professional growth and rewards success
• McDonald's is dedicated to providing a diverse and inclusive workplace for all employees

Company Specialties:

• Restaurant operations and management
• Franchising and real estate
• Supply chain and logistics
• Communications and marketing
• Human resources and finance
• Information technology and accounting
• Investor relations and legal

Company Website: corporate.mcdonalds.com

ASSUMPTION: The provided company information is based on publicly available data and may be subject to change. Candidates should verify the information with the company before making decisions.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Sr. Marketing Manager. The ideal candidate will have 5-7 years of experience in social media and marketing management.

Reporting Structure: The Marketing Manager, Social Lead & Brand, will report directly to the Sr. Marketing Manager and work closely with various teams, including communications, legal, operations, supply chain, menu, and external agency partners.

Work Arrangement: This is an on-site, full-time position based in Toronto, Ontario, Canada. The role may require occasional remote work for meetings or events, but the primary work arrangement is on-site.

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Opportunities to work on high-profile campaigns and initiatives
• Access to professional development and training resources

ASSUMPTION: Growth opportunities may vary depending on the candidate's performance, the company's needs, and the availability of positions within the organization.

🌍 Location & Work Environment

Office Type: The McDonald's Canada headquarters is a corporate office environment, with a focus on collaboration and innovation.

Office Location(s): 1 McDonalds Place, North York, ON M3C 3L4, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada
• The city is known for its diverse culture, vibrant arts scene, and numerous attractions
• Toronto is a major hub for the technology, finance, and entertainment industries

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The work schedule may vary depending on campaign requirements and events.

ASSUMPTION: The work environment and schedule may be subject to change based on the company's needs and the candidate's availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Social media and marketing expertise
• Brand management and strategy skills
• Cultural awareness and understanding of the McDonald's brand
• Problem-solving and communication skills
• Adaptability and open-mindedness

Application Tips:

• Tailor your resume and cover letter to highlight your social media and marketing experience, as well as your understanding of the McDonald's brand
• Prepare examples of successful social media campaigns or initiatives you have led in the past
• Research the company and its competitors to demonstrate your knowledge of the industry and market trends

ATS Keywords: Social Media Management, Brand Strategy, Content Creation, Campaign Development, Consumer Insights, Storytelling, Trend Analysis, Cross-Functional Collaboration, Social Media Monitoring, Engagement Strategies, Cultural Awareness, Adaptability, Project Management, Communication Skills, Creative Thinking, Problem Solving

ASSUMPTION: The application process and interview questions may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Social media monitoring and listening tools (e.g., Brand24, Mention)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity
• Inclusion
• Systematic Improvement
• Bold Dreamers

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you embody the McDonald's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a social media strategy or campaign?
• How do you approach working with cross-functional teams to execute marketing strategies?

ASSUMPTION: The company values and work style may evolve over time, and candidates should verify the information with the company before making decisions.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and consumer behavior
• Balancing the need for creativity and innovation with the company's brand guidelines and standards
• Collaborating effectively with external agency partners and internal teams

ASSUMPTION: The potential challenges listed above are based on the provided job description and may vary depending on the candidate's experience and the company's needs.

📈 Similar Roles Comparison

• This role is unique in its focus on both social media leadership and brand management within the McDonald's Canada organization
• Similar roles in other organizations may have a more narrow focus on either social media or brand management
• Career progression in this role may lead to senior marketing or management positions within the company or other organizations

ASSUMPTION: The comparison points listed above are based on industry trends and market research. Candidates should verify the information with the company before making decisions.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new menu item in Canada
• Managing a team to create and implement a brand awareness campaign targeting a specific demographic
• Collaborating with external agency partners to create and distribute engaging content across multiple social media platforms

ASSUMPTION: The sample projects listed above are based on typical responsibilities for this role. However, the actual projects may vary depending on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach measuring the success of social media and marketing campaigns?
• What are the most significant challenges facing the McDonald's brand in the Canadian market, and how can this role help address them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role and the company. However, candidates should also prepare questions specific to their own qualifications and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the McDonald's Corporation careers page
• Tailor your resume and cover letter to highlight your social media and marketing experience, as well as your understanding of the McDonald's brand
• Prepare examples of successful social media campaigns or initiatives you have led in the past
• Research the company and its competitors to demonstrate your knowledge of the industry and market trends
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.