Marketing Manager- Social Media

📌 Core Information

🔹 Job Title: Marketing Manager - Social Media

🔹 Company: Denny's

🔹 Location: Remote, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site (Remote TX)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling, on-brand copy for various social media platforms
• Collaborating with marketing, design, and content teams to bring campaigns to life
• Managing social media campaigns, analyzing performance metrics, and fostering community engagement
• Working with both internal creative groups and external agency resources

ASSUMPTION: This role requires a creative and strategic copywriter with experience working on multiple projects in a deadline-driven environment.

📋 Key Responsibilities

✅ Write engaging, concise, and platform-specific copy for social media posts, ads, stories, and captions

✅ Collaborate with cross-functional teams to support campaigns and ensure consistency across all channels

✅ Maintain a consistent brand voice and tone across all channels

✅ Monitor trends and social media best practices to optimize copy for engagement and reach

✅ Edit and proofread copy for clarity, grammar, and brand consistency

✅ Support community engagement efforts with smart, real-time responses and copy variations

✅ Analyze content performance and adjust copy based on audience insights and analytics

✅ Manage daily social media activities, including content creation, scheduling, publishing, and monitoring

✅ Engage with followers, respond to comments/messages, and manage online community interactions

✅ Monitor, analyze, and report on performance metrics using analytics tools

✅ Stay up to date with the latest social media trends, tools, algorithms, and best practices

✅ Identify opportunities for partnerships, influencer collaborations, or user-generated content

✅ Manage boosting campaigns when needed

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing skills and an understanding of social media platforms and tools.

🎯 Required Qualifications

Education: BA in Advertising, Communications, or related field

Experience: 5 to 7 years’ experience in an agency environment, with specific experience around social media management and copywriting

Required Skills:

• Strong understanding of key social media platforms and tools
• Excellent writing, editing, and storytelling skills
• Strong project management and organizational skills
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

• Experience with Adobe Creative Suite, or other design tools
• Spanish proficiency

ASSUMPTION: Candidates with a background in advertising or communications, along with relevant social media experience, are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $84,000 - $115,500 per year

Benefits:

• 401(k) plan
• Health, dental, and vision insurance
• Employee discounts
• Paid time off

Working Hours: Full-time, Monday-Friday, with flexibility for campaign needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-7 years of experience in the restaurant industry.

📌 Applicant Insights

🔍 Company Context

Industry: Denny's is a well-known restaurant chain specializing in breakfast, lunch, dinner, and late-night meals. They operate in the competitive restaurant industry, focusing on providing quality food and exceptional service to customers.

Company Size: Denny's has over 10,000 employees, making it a large corporation with extensive resources and opportunities for growth.

Founded: Denny's was founded in 1953 and has since grown to become a beloved American brand with a strong presence in the restaurant industry.

Company Description:

• Denny's is a family-friendly restaurant chain known for its extensive menu and affordable prices
• The company prides itself on providing excellent customer service and a welcoming atmosphere
• Denny's offers a diverse range of job opportunities, from entry-level positions to corporate roles

Company Specialties:

• Breakfast, lunch, dinner, and late-night meals
• Catering and event hosting
• Community involvement and charitable initiatives

Company Website: http://www.dennys.com

ASSUMPTION: Working at Denny's offers applicants the opportunity to grow within a large, established company with a strong brand presence and a focus on customer satisfaction.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Marketing Manager - Social Media will report directly to the Director of Marketing and work closely with various cross-functional teams, including marketing, design, and content teams.

Work Arrangement: This role is on-site, with the option to work remotely from Texas. The work arrangement is flexible, with the ability to work from home when needed.

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Marketing Manager or Marketing Director role
• Expansion into other areas of the business, such as operations or management
• Opportunities to work on high-profile campaigns and initiatives

ASSUMPTION: This role offers a unique opportunity to grow within a large, established company with a strong brand presence and a focus on customer satisfaction.

🌍 Location & Work Environment

Office Type: Denny's corporate headquarters is located in Spartanburg, South Carolina, with additional offices across the United States. This role can be performed remotely from Texas.

Office Location(s): Remote, Texas

Geographic Context:

• Texas is a large and diverse state with a strong job market and numerous opportunities for growth and advancement
• The remote work arrangement offers flexibility and the ability to work from home when needed
• Denny's has a strong presence in Texas, with numerous locations across the state

Work Schedule: Full-time, Monday-Friday, with flexibility for campaign needs

ASSUMPTION: Working remotely from Texas offers applicants the opportunity to enjoy a flexible work-life balance while still being part of a large, established company with a strong brand presence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and cross-functional team members
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Understanding of social media platforms and trends
• Project management and organizational skills
• Cultural fit and alignment with Denny's values

Application Tips:

• Tailor your resume to highlight relevant social media management and copywriting experience
• Prepare a portfolio of your best social media content and campaigns
• Demonstrate your understanding of Denny's brand voice and tone in your application materials

ATS Keywords: Social Media Management, Copywriting, Content Creation, Campaign Management, Performance Analysis, Community Engagement, Brand Voice Consistency, Project Management, Adobe Creative Suite, Analytics Tools, Trend Monitoring, Collaboration, Editing, Storytelling, Organizational Skills, Spanish Proficiency

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their skills and experience in social media management and copywriting.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Social media analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and managing multiple projects?
• Do you have a strong understanding of social media platforms and trends?

ASSUMPTION: Applicants who are self-motivated, collaborative, and adaptable will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in social media trends and algorithms
• Balancing creative and analytical tasks
• Working remotely and maintaining productivity

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to changes in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in other companies
• However, Denny's offers a unique opportunity to work for a well-established restaurant chain with a strong brand presence
• Career paths may vary depending on the company and industry

ASSUMPTION: Applicants should research similar roles in other companies to better understand the responsibilities and requirements of this position.

📝 Sample Projects

• Developing a social media campaign to promote a new menu item
• Creating engaging content for a brand awareness campaign
• Managing a social media crisis and responding to negative feedback

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their work.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently?
• How does this role fit into the overall marketing strategy for Denny's?
• What opportunities are there for growth and advancement within the marketing department?
• How does Denny's support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant social media management and copywriting experience
• Prepare a portfolio of your best social media content and campaigns
• Demonstrate your understanding of Denny's brand voice and tone in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.